What is your favorite color? Do you like yellow, orange or red? If you do, you must be an optimist (乐观者), a leader, an active person who enjoys life, people and excitement. Do you prefer grays (灰色) and blues? Then you are probably quiet, shy and you would rather follow than lead. If you love green, you are strong-minded and determined (意志坚定的). You wish to succeed and want other people to see you are successful. At least this is what psychologists (心理学家) tell us, and they should know, because they have been seriously studying the meaning of color preference (爱好), and the effect (影响) that colors have on human beings. They tell us that we don’t choose our favorite color as we grow up. If you happen to love brown, you did so as soon as you opened your eyes, or at least as soon as you could see clearly.
A yellow room makes us feel more cheerful (开心的) and more comfortable (舒服的) than a dark green one, and a red dress rings warmth and cheer to the saddest winter day. On the other hand, black is depressing (压抑). Light and bright colors make people not only happier but more active. It is a fact that factory workers work better, harder, and have fewer accidents when their machines are painted orange rather than black or dark gray.
Remember, then, that if you feel low, you can always brighten your day or your life with a new shirt or a few colorful things. Remember also that you will know your friends and your enemies better when you find out what colors they like and dislike. And don’t forget that anyone can guess a lot about your character when you choose a piece of handkerchief.According to this passage, _________.
| A．one can choose his color preference |
| B．one is born with his color preference |
| C．one’s color preference is changeable |
| D．one has to choose his favorite color as soon as he can see clearly |
We would pay attention to colors because _______.
| A．colors do have effect on our moods(情绪) |
| B．colors may have effect on our work and study |
| C．light and bright colors make people happy |
| D．you can know your friends better by the colors they like or dislike |
The main idea of this passage is ________.
| A．one’s color preference shows one’s character |
| B．you can brighten your life with wonderful colors |
| C．psychologists have been studying the meaning of color preference |
| D．one’s color preference has something to do with his character and colors have effects on human beings |
"I am feeling black" means ______.
| A．I am feeling well | B．I am very happy |
| C．I am excited | D．I am depressed |
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to. C. To talk to. D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.
When it comes to friends, I desire those who will share my happiness, who possess wings of their own and who will fly with me. I seek friends whose qualities illuminate (照亮) me and train me up for love. It is for these people that I reserve the glowing hours, too good not to share.
When I was in the eighth grade, I had a friend. We were shy and “too serious” about our studies when it was becoming fashionable with our classmates to learn acceptable social behaviors. We said little at school, but she would come to my house and we would sit down with pencils and paper, and one of us would say: “Let’s start with a train whistle today.” We would sit quietly together and write separate poems or stories that grew out of a train whistle. Then we would read them aloud. At the end of that school year, we, too, were changed into social creatures and the stories and poems stopped.
When I lived for a time in London, I had a friend. He was in despair and I was in despair. But our friendship was based in the idea in each of us that we would be sorry later if we did not explore this great city because we had felt bad at the time. We met every Sunday for five weeks and found many excellent things. We walked until our despairs disappeared and then we parted. We gave London to each other.
For almost four years I have had a remarkable friend whose imagination ill
uminates mine. We write long letters in which we often discover our strangest selves. Each of us appears, sometimes in a funny way, in the other’s dreams. She and I agree that, at certain times, we seem to be parts of the same mind. In my most interesting moments, I often think: “Yes, I must tell…” we have never met.
It is such comforting companions I wish to keep. One bright hour with their kind is worth more to me than the lifetime services of a psychologist, who will only fill up the healing (愈合的) silence necessary to those darkest moments in which I would rather be my own best friend.
61. In the eighth grade, what the author did before developing proper social behavior was to _____.
A. become serious about her study B. go to her friend’s house regularly
C. learn from her classmates at school D. share poems and stories with her friend
62. In Paragraph 3, “We gave London to each other” probably means_____.
A. our exploration of London was a memorable gift to both of us
B. we were unwilling to tear ourselves away from London
C. our unpleasant feelings about London disappeared
D. we parted with each other in London
63. According to Paragraph 4, the author and her friend _____.
A. call each other regularly B. have similar personalities
C. enjoy writing to each other D. dream of meeting each other
64. In the darkest moments, the author would prefer to _____.
A. seek professional help B. be left alone
C. stay with her best friend D. break the silence
65. What is the best title for the passage?
A. Unforgettable Experience B. Remarkable Imagination
C. Lifelong Friendship D. Noble Companions
III. 阅读（共20小题；每小题2分，满分40分）
阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
1685 was a very good year for German composers. Within the space of a month, two of the greatest were born: Johann Sebastian Bach and George Frederic Handel.
Handel’s father was a barber and surgeon, which sounds like a strange combination today, but back then those occupations went hand in hand. Even though Handel was very interested in music, his father didn’t think that was a good way to earn a living, so he wanted his son to be a lawyer. The story goes that Handel smuggled a quiet piano into the house so that he could practise in secret.
One day, Handel went along when his father went to shave a duke. While his father was working, Handel sat down and played the duke’s organ. The duke was so impressed that he convinced Handel’s father to let his son study music, and Handel finally got to learn how to compose.
Handel soon discovered that what he liked most was opera. In fact, he was so passionate about opera that he even fought a duel (决斗) over it with one of his friends. Since Italy was the place to learn about opera composing, Handel went off to Italy to study. When he got home, he got a job as court composer for a German prince.
Having landed such a wonderful job, Handel immediately asked his boss for time off. He wanted to go to England, where he’d heard that there weren’t nearly enough composers to satisfy the British taste for Italian opera.
After great success writing opera in London, Handel came back to Germany. Then fate played a funny trick on Handel and his boss. The Queen of England died, and it just so happened that the prince Handel worked for was next in line to the British throne. When he arrived in London as King George, followed Handel, his court composer in Germany.
In addition to serving the King, Handel became one of the most successful opera composers of his time. And he also produced them and traveled all over Europe to hire the best singers. There are stories of battles with rival opera producers and of fights between rival singers. Handel apparently had quite a temper.
If you ever go to London, look for Handel’s grave in Westminster Abbey, where there’s a wonderful monument to him.
56.How did Handel begin to learn to compose?
A.His father was sure of his future success.
B.His performance impressed a duke.
C.He begged his father to send him to Italy.
D.He practised hard and taught himself music.
57. What does the underlined word “smuggled” mean in the passage?
A. bought secretly B. took secretly C. carried in advance D. possessed personally
58.Why did Handel later settle down in Britain instead of Germany?
A. Because he could find better jobs in London.
B. Because he enjoyed greater fame in London.
C. Because his boss became King of Britain and brought him along.
D. Because London was a wonderful place to learn about opera.
59.Which of the following words can NOT be used to describe Handel, as shown in the passage?
A. bad-tempered B. talented C. enthusiastic D. optimistic
60. Which of the following statements is WRONG according to the passage?
A. Handel was born in the same year with Bach.
B. Many people worked both as a barber and surgeon.
C. Handel quit his job to learn about opera in Italy.
Handel was buried in London and was built a monument.
Both warm-blooded and cold-blooded desert animals have ways to escape the desert heat. Warm-blooded desert animals, such as rats and mice, rest during the day, often staying in cool underground burrows. At night they search for food. Animals that are out during the day, such as cold-blooded lizards and snakes, are active only for short periods. As their body temperature rises, these reptiles move into the shade in order to cool down. In the early evening, when the sun grows weaker, the reptiles become more active and begin their search for food again.
Getting enough water to survive is a major problem for all desert animals. Some desert animals, such as the kangaroo rat and the related jerboa, get water only from the food that they eat. Because these animals eat mainly dry seeds, they must survive on a tiny amount of water.
Most deserts have only a small number of frogs and toads because these animals must be near water to survive. Yet even these creatures have adapted to desert conditions. When small amounts of water collect in temporary streams, the desert-living frogs and toads become active. After a rainfall, they lay their eggs. The eggs grow into tadpoles in a few days and into adults in just four weeks. When the puddles dry up, the adult frogs or toads dig into the ground. Their metabolism(新陈代谢) slows, and they stay beneath the ground until the next rain, which may be as good as a year away. Until then, their bodily activities continue at a reduced rate.
The camel---often called the ship of the desert---is one of the most successful desert animals. Camels can go for long periods without water, but eventually they must drink. When water becomes available to them after a long drought, they may drink 95 liters of water or more. When water is not available, what helps camels survive the desert heat is the fat stored in their humps. A camel’s hump contains about 12 kilograms of fat. Fat is rich in hydrogen. As the fat is digested, hydrogen from the fat combines with oxygen in the air that the camel breathes. The result is H2O, or water. Each kilogram of fat that a camel digests produces about a liter of water.
71. Desert animals are usually more active at night because ______.
A. it is cooler at night B.it is easier to find water
C.they like the dark D. they are less likely to be attacked at night
72. Which of the following desert animals can get water only from the food?
A. The camel. B. The kangaroo rat. C. The frog. D. The toad
73. Which of the following is TRUE according to the passage?
A. All the desert animals rest during the day.
B. All the desert animals don’t rest during the day.
C. Cold-blooded desert animals don’t rest during the day.
D. None of the cold-blooded desert animals go out during the day.
74. The title for this passage could probably be ________.
A. Hot Deserts B. Desert Animals
C. How Desert Animals Get Water D. Ways To Escape the Desert Heat
75. The underlined word “burrows” in the first paragraph can be replaced by _________.
A. holes B. caves C. rooms D. openings
He was 11 years old and went fishing every chance he got from the dock at his family's cabin on an island in the middle of a New Hampshire lake.
On the day before the bass（鲈鱼） season opened, he and his father were fishing early in the evening, catching sunfish and bass with worms. Then he tied on a small silver lure（鱼饵）and practiced casting. The lure struck the water and caused colored ripples in the sunset, then silver ripples as the moon rose over the lake.
When his pole doubled over, he knew something huge was on the other end. His father watched with admiration as the boy skillfully worked the fish alongside the dock.
Finally, he very gingerly lifted the exhausted fish from the water. It was the largest one he had ever seen, but it was a bass. The boy and his father looked at the handsome fish, gills playing back and forth in the moonlight. The father lit a match and looked at his watch. It was 10 P.M.--- two hours before the season opened. He looked at the fish, then at the boy.
"You'll have to put it back, son," he said.
"Dad!" cried the boy.
"There will be other fish," said his father.
"Not as big as this one," cried the boy.
He looked around the lake. No other fishermen or boats were anywhere around in the moonlight. He looked again at his father. Even though no one had seen them, nor could anyone ever know what time he caught the fish, the boy could tell by the clarity of his father's voice that the decision was not negotiable. He slowly worked the hook out of the lip of the huge bass and lowered it into the black water.
The creature swished its powerful body and disappeared. The boy suspected that he would never again see such a great fish.
That was 34 years ago. Today, the boy is a successful architect in New York City. His father's cabin is still there on the island in the middle of the lake. He takes his own son and daughters fishing from the same dock.
He was right. He has never again caught such a magnificent fish as the one he landed that night long ago. But he does see that same fish---again and again---every time he comes up against a question of ethics（道德规范）.
67. The underlined word “negotiable” in the passage refers to _________.
A. transferable B. reasonable C. acceptable D. reliable
68. When does the architect (the father’s son) think of that bass put back?
A. When he takes his own son and daughters fishing from the same dock.
B. When he builds many famous buildings.
C. When he faces some problems about ethics.
D. When he pays a visit to his old father.
69. Which word can not be used to describe the boy’s father?
A. honest B. noble-minded C. generous D. caring
70. From the passage, we can learn _________.
A. how we have a chance to beat the system and take it
B. how we do the right thing and are strengthened
C. how we master some skills of going fishing
D. how we understand our parents’ words is very important
粤公网安备 44130202000953号