Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea，such as helping prevent forest fires，or to make them want to buy a certain product or service.At the beginning of the 20th century，advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television，it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time，and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278，more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton，England’s first printer，who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets．Besides advertising his product，he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily．
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(递送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.The passage mainly talks about .
| A．the development of advertisement |
| B．the first advertisement in the world |
| C．the difficulty in advertising |
| D．the advantages of advertisements |
Why is advertisement accepted by people?
| A．Because it can help to prevent forest fires. |
| B．Because it cand make people want to buy a certain product or service. |
| C．Because it can bring information to great numbers of people. |
| D．Because it can help people live longer. |
Modern advertisement was born as a result of .
| A．the Industrial Revolution |
| B．the newly built railroads |
| C．the appearance of the first printer advertisement |
| D．people’s need |
We can conclude from the passage that .
| A．red-striped shield is the best thing to use in advertising |
| B．main streets and television are used in advertising |
| C．person-to-person selling is the best way in advertising |
| D．people show little interest in advertisement |
Johnny Smith was a good math student at a high school. He loved his computer. He came home early every day, then he worked with it till midnight. But Johnny was not a good English student, not good at all. He got an F in his English class. One day after school Johnny joined his computer to the computer in his high school office. The school office computer had the grades of all the students: the math grades, the science grades, the grades in arts and music, and the grades in English. He found his English grade. An F! Johnny changed his English grade from an F to A. Johnny' parents looked at his report card. They were very happy. "An A in English!" said Johnny's Dad. "You're a very clever boy, Johnny."
Johnny is a hacker. Hackers know how to take information from other computers and put new information in. Using a modem(调制解调器), they join their computers to other computers secretly.
School headmasters and teachers are worried about hackers. So are the police, for some people even take money from bank computer account(账户) and put it into their own ones. And they never have to leave home to do it! They are called hackers.
(210w)Johnny changed his English grade with the computer in _______.
| A．the classroom | B．the school office |
| C．a bank near his house | D．his own house |
When Johnny's parents saw the report, they were happy because _______.
| A．Johnny was good at math |
| B．Johnny loved computers |
| C．Johnny could join one computer to another |
| D．they thought Johnny was not poor in English any longer |
Who are worried about hackers in the text?
| A．Johnny's parents. |
| B．School headmasters, teachers and the police. |
| C．The police. |
| D．School headmasters and teachers. |
What should the hackers know well, do you think, after you read this story?
| A．Information. | B．Bank computer accounts. |
| C．Computers. | D．Grades. |
One day an ant was drinking at a small stream and fell in. She made great efforts to reach the side, but made no progress at all. The poor ant almost exhausted(精疲力竭的)was still bravely doing her best when a dove(鸽子) saw her. Moved with pity, the bird threw her a blade of grass, which supported her like a raft, and thus the ant reached the bank again. While she was resting and drying herself in the grass, she heard a man come near. He was walking along barefooted with a gun in his hand. As soon as he saw the dove, he wished to kill it. He would certainly have done so, but the ant bit him in the foot just as he raised his gun to fire. He stopped to see what had bit him, and the dove immediately flew away. It was an animal much weaker and smaller than herself that had saved her life.
(163w)The dove saved the ant because _______.
| A．she was the ant's friend |
| B．she took pity on the poor ant |
| C．the ant was almost exhausted |
| D．the ant had been struggled in the water for a long time |
The ant succeeded in getting on the bank with the help of _______.
| A．a leaf | B．a piece of wood |
| C．a blade of grass | D．a raft |
Just as the man shot at the dove, _______.
| A．the dove immediately flew away |
| B．the dove hid himself in the grass |
| C．the ant told the dove to leave at once |
| D．he felt something biting him in the foot |
In writing the story, the writer wants to show _______.
| A．how clever the ant was |
| B．how kind the dove was |
| C．how the ant and the dove helped each other |
| D．we often need help from others, therefore we should help others as much as we can |
The American book Who Moved My Cheese has been a bestseller all over the world. It teaches people how to face changes in their lives. Now its author Spence Johnson has written a book just for teens. The book tells us that when facing changes in our lives, like a new school or new friends, don't be afraid. Instead, use this change to make a better life. The book gives an example of a change at school. A school is changing from having two terms to three terms because there are too many students.
Several teens are talking about this. Most of them are unhappy and worried. But Chris is not. He laughs and tells a story about two mice, two "little people" and some cheese.
The four are in a maze (迷宫) looking for the cheese. Here, cheese means something important in life, likemoving to a new class or getting into college. But they find the cheese is gone. The mice realize that they can't change what has happened and have to find more cheese. This means finding different dreams. The little people,however, can't do this. They are afraid of changes so they find no cheese.
After Chris finishes the story, the friends understand one thing: to get more cheese, move m a new direction quickly. His friends understand how this can be used in the changes all teens face, such as doing well at school or having good relationships or just feeling good about yourself.The book Who Moved My Cheese is _____.
| A．written all over the world |
| B．read across the world |
| C．sold only in America |
| D．loved only by teens |
What does the text mainly discuss?
| A．Never change in our lives. |
| B．Change when you like to do. |
| C．Change with the changes. |
| D．Pay attention to the changes. |
Which of the following statements is TRUE?
| A．The author is British. |
| B．There are three terms in every school. |
| C．Most teens don't understand Chris' story. |
| D．The book tells teens how to face changes in their lives. |
King's College Summer School is an annual (每年的) training program for high school students at all levels who want to improve their English. Courses are given by the teachers of King' s College and other colleges in New York. Trips to museums and culture centers are also organized. This year's summer school will be from July 25 to August 15.
More information is as follows:
| Application (申请) date ●Students in New York should send their applications before July 18, 2007. ●Students of other cities should send their applications before July 16, 2007. ●Foreign students should send their applications before July 10, 2007. |
Courses ●English Language Spoken English: 22 hours Reading and Writing: 10 hours ●American History: 16 hours ●American Culture: 16 hours |
You can most probably read the text in _____.
| A．a newspaper |
| B．a travel guide |
| C．a textbook |
| D．a telephone book |
Which of the following is true about King's College Summer School?
| A．Only top students can take part in the program. |
| B．King' s College Summer School is run every other year. |
| C．Visits to museums and culture centers are part of the program. |
| D．Only the teachers of King' s College give courses. |
If you are to live with your relatives in New York, you will have to pay the school _____.
| A．$200 | B．$400 | C．$500 | D．$900 |
What information can you get from the text?
| A．The program will last two months. |
| B．You can write to Thompson only in English. |
| C．As a Chinese student, you can send your application on July 14, 2007. |
| D．You can get in touch with the school by e-mail or by telephone. |
Most people think of racing when they see greyhounds（灰狗）and believe they need lots of exercise. They can actually be quite lazy! Greyhounds are good at fast races but not long-distance running. They do need regular exercise but they like to run for a short burst and then get back on the bed or a comfortable seat. Another misunderstanding is that greyhounds must be aggressive（好斗的）because they are big in size. In fact greyhounds love people and are gentle with children.
Greyhounds can live for 12 – 14 years but usually only race for two or three years, and after that they make great pets. They don’t need a lot of space, don’t make a lot of noise, and don’t eat a lot for their size.
Normally, greyhounds can be as tall as 90 cm. There is, however, a small-sized greyhound, which stands only 33 cm. Greyhounds come in a variety of colors. Grey and yellowish-brown are the most common. Others include black, white, blue, red and brown or a mix of these.
Greyhounds have smooth body coats, low body fat and are very healthy. Because they’re slim（苗条的）they don’t have the leg problems like other dogs the same height . But they do feel the cold, especially since they would much rather be at home in bed than walking around outside.The text is written mainly .
| A．to tell people how to raise greyhounds |
| B．to let people know more about greyhounds |
| C．to explain why greyhounds are aggressive |
| D．to describe greyhounds of different colors |
It can be inferred that greyhounds .
| A．love big doghouses |
| B．like staying in bed all day |
| C．make the best guard dogs |
| D．need some exercise outdoors |
Why does the author say that greyhounds make great pets?
| A．They are big in size. |
| B．They live a very long life. |
| C．They can run races for some time. |
| D．They are quiet and easy to look after. |
If you keep a pet greyhound, it is important _____________.
| A．to keep it slim |
| B．to keep it warm |
| C．to take special care of its legs |
| D．to take it to animal doctors regularly |
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