On hearing the words “Just do it!”，you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink．
An advertising slogan(广告标语)is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans 1eave a message inside people’sminds．It’s almost certain that every brand has a popular slogan．
Here are a few examples：
“Just do it!”一This slogan speaks out to teens．It tells them to do something，but only if they think it’s worth it．And if so，why not do it wearing Nike? “Always Coca-Cola．”一Coke’s slogans change every few years，but this one has enjoyed lasting popularity because it shows the brand’s spirit．It seems to say “coke is the only drink there is；there are no other forms of drinks．”
“Share moments，share life．”——This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course! what would be the best title for the text?
| A．Just Do It! |
| B．Slogan And Brand |
| C．Famous slogans |
| D．What Is A Good slogan? |
which of the following can best explain the underlined sentence ?(Para．2)
| A．A good advertising slogan should draw people’s attention． |
| B．A brand should have an advertising slogan just as people have eyes． |
| C．An advertising slogan is as important to a brand as eyes are to a person． |
| D．An advertising slogan acts as the eyes of a brand |
The word “them’’ in the last paragraph refers to
| A．people | B．the happy moments |
| C．photos and beauty | D．Kodak film |
Laptop computers are popular all over the world. People use them on trains and airplanes, in airports and hotels. These laptops connect people to their workplace. In the United States today, laptops also connect students to their classrooms.
Westlake College in Virginia will start a laptop computer program that allows students to do schoolwork anywhere they want. Within five years, each of the 1500 students at the college will receive a laptop. The laptops are part of a ＄10 million computer program at Westlake, a 110-year-old college. The students with laptops will also have access to the Internet. In addition, they will be able to use e-mail to “speak” with their teachers, their classmates, and their families. However, the most important part of the laptop program is that students will be able to use computers without going to computer labs. They can work with it at home, in a fast-food restaurant or under the trees——anywhere at all!
Because of the many changes in computer technology , laptop use in higher education, such as colleges and universities, is workable. As laptops become more powerful, they become more similar to desktop computers. In addition, the portable computers can connect students to not only the Internet, but also libraries and other resources. State higher-education officials are studying how laptops can help students. State officials are also testing laptop programs at other universities, too.
At Westlake College, more than 60 percent of the staff use computers. The laptops will allow all teachers to use computers in their lessons. As one Westlake teacher said, “ Here we are in the middle of Virginia and we’re giving students a window on the world. They can see everything and do everything.”The main purpose of the laptop program is to give each student a laptop to ________.
| A．use for their schoolwork | B．search the Internet |
| C．work at home | D．connect them to libraries |
Which of the following is true about Westlake College?
| A．All teachers use computers. |
| B．1500 students have laptops. |
| C．It is an old college in America. |
| D．Students there can do everything. |
“a window on the world” in the last paragraph means that students can ________.
| A．attend lectures on information technology |
| B．travel around the world |
| C．get information from around the world |
| D．have free laptops |
What can we infer from the passage?
| A．The program is terrible. |
| B．The program is not workable. |
| C．The program is too expensive. |
| D．We don’t know the result yet. |
For many young people, having to attend school with a parent would be their worst nightmare. However, Senior 1 student Li Qinmei is happy taking her father with her as long as she can go to classes. He is disabled and unable to take care of himself.
The 16-year-old country girl in Zhucheng, Shandong Province has experienced one disaster after another in her short life. Li lost her mother at three. Four years later, her father became paralyzed after a tractor accident. At 12, her misfortune returned with the death of her grandma. Since then she has been forced to shoulder all the responsibility for her broken family.
Li learnt to cook and managed to live a life with an allowance of only 24 yuan per month. The most difficult thing she had to deal with was helping her father bathe, dress and use the toilet as he could hardly move.
"I felt embarrassed, and so did my dad. It was really hard at the beginning," she recalled.
During most of her junior school years, Li went to classes only once a month as her father was seriously ill at the time.
"I taught myself at home and asked teachers for help on my school days," she explained.
Li's hard work paid off this fall. She was admitted by Zhucheng No 1 High School, a local key school, based on her good performance in the entrance exams.
The school offered Li and her father a room on campus to live in so she could look after him during breaks.
Once in a while, Li felt sad when she saw her classmates going shopping or hanging out with friends.
"I envy them sometimes because they have both mum and dad to look after them. However, I soon feel relieved as I still have my dad with me," she said.
Li admitted that the difficulties in life had taught her to be strong.
"I believe I will go on and continue my studies at a good university," she said, in a confident tone.
Her teacher Mr. Wang has the same belief. Li made great progress in the recent monthly exams. "She works hard and is always eager to excel . It's not easy for her never to be late for school, but she has managed to make it work," Wang said.Li Qinmei has to shoulder the family because ________.
| A．her father was badly injured in a car accident |
| B．her mother passed away when she was 3 |
| C．her grandma died when she was 12 |
| D．misfortune in her life forced her to do so |
From the passage we can infer that _________.
| A．Li Qinmei doesn’t like others talking about her father |
| B．many young students hate going to school with their parents |
| C．Li Qinmei has made little progress in her study |
| D．Li Qinmei has lost three relatives and has to take care of her father |
What’s the meaning of the underlined phrase “hanging out” in the passage?_________.
| A．playing outside | B．working hard | C．exchanging ideas | D．talking happily |
What’s the best title of the story?
| A．Difficulties make strong |
| B．A touching story |
| C．A strong-minded girl-Li Qinmei |
| D．Li Qinmei’s successful study life |
In Canada you can find dogs, cats, horses, etc. in almost every family. These are their pets. People love these pets and have them as their good friends. Before they keep them in their houses, they take them to animal hospitals to give them injections(注射) so that they won't carry diseases. They have special animal food stores, though they can get animal food in almost every kind of stores. Some people spend around two hundred Canadian dollars a month on animal food.
When you visit people's houses, they would be very glad to show you their pets and they are very proud of them. You will also find that almost every family has a bird feeder in their garden. All kinds of birds are welcomed to come and have a good meal. They are free to come and go and nobody is allowed to kill any animal in Canada. They have a law against killing wild animals. If you killed an animal, you would be punished. If an animal happened to get run over by a car, people would be very sad about it.
People in Canada have many reasons to like animals. One of them might be: Their family ties are not as close as ours. When children grow up, they leave their parents and start their own life. Then the old will feel lonely. But pets can solve this problem. They can be good friends and never leave them alone.The passage mainly talks about ______.
| A．how to keep diseases from pets |
| B．Canadians have pets as friends |
| C．how to take good care of pets |
| D．life of the old in Canada |
Pets are given injections in animal hospitals ______.
| A．in order to keep them safe |
| B．after being taken home |
| C．because they carry diseases |
| D．because they are sick |
The word "bird feeder" in the second paragraph probably means ______.
| A．a person who gives food to birds |
| B．a container that has food for birds |
| C．something that catches birds |
| D．an animal that eats birds |
In Canada, children leave their parents when they grow up because ______.
| A．they don't love their parents any more |
| B．they can only find jobs far from their parents |
| C．their parents' houses are too small |
| D．they wouldn't depend on their parents any more |
Which of the following is TRUE?
| A．People buy animal food only at the animal food stores. |
| B．Pets eat better than people. |
| C．Every family has a birdcage(鸟笼) in his house. |
| D．Any bird can come to the bird feeders to eat. |
Years ago, I lived in a building in a large city. The building next door was only a few feet away from mine. There was a woman who lived there, whom I had never met, yet I could see her seated by her window each afternoon, sewing or reading.
After several months had gone by, I began to notice that her window was dirty. Everything was unclear through the dirty window. I would say to myself, "I wonder why that woman doesn't wash her window. It really looks terrible."
One bright morning I decided to clean my flat, including washing the window on the inside.
Late in the afternoon when I finished the cleaning, I sat down by the window with a cup of coffee for a rest. What a surprise! Across the way, the woman sitting by her window was clearly visible. Her window was clean!
Then it dawned on me. I had been criticizing (批评) her dirty window, but all the time I was watching hers through my own dirty window.
That was quite an important lesson for me. How often had I looked at and criticized others through the dirty window of my heart, through my own shortcomings?
Since then, whenever I wanted to judge someone, I asked myself first, “Am I looking at him through my own dirty window?”
Then I try to clean the window of my own world so that I may see the world about me clearly.The writer couldn't see everything clearly through the window because_____.
| A．the woman's window was dirty | B．the writer's window was dirty |
| C．the woman lived nearby | D．the writer was near-sighted |
The writer was surprised that_____.
| A．the woman was sitting by her window |
| B．the woman's window was clean |
| C．the woman did cleaning in the afternoon |
| D．the woman's window was still terrible |
The underlined sentence "It dawned on me" probably means _______.
| A．I began to understand it | B．it cheered me up |
| C．I knew it grew light | D．it began to get dark |
It's clear that _____.
| A．the writer had never met the woman before |
| B．the writer often washed the window |
| C．they both worked as cleaner |
| D．they lived in a small town |
From the passage, we can learn ______.
| A．one shouldn't criticize others very often |
| B．one should often make his windows clean |
| C．one must judge himself before he judges others |
| D．one must look at others through his dirty windows |
AAAGH! The Generation 90s is coming!
Wearing earphones, using complex Net language and constantly text messaging friends, the Gen-90s following the Gen-80s begin to make their world debut （初次登台）.
Each generation or age group has its own symbols and lifestyle. Read on and judge for yourselves if you fit the Gen-90s group.
Earphones
These little devices seem to grow on the heads of the Gen-90s. They might lead to MP3, MP4 or MP101 players, giving these young people a plugged-in, cool and perhaps self-addicted look, of course, life is not always music to the ears.
Martian(火星的) language
They have created their own code-like online language. It’s a mixture of English, Japanese and Chinese that perhaps only Martians can understand. This is an imaginative generation, though they need to be careful to keep it out of their term papers.
Self-Portrait
Saying “cheese” to their own digital cameras is usual for this generation. A little bit of narcissism （自恋） never hurts anyone. It helps them reflect a little on their own lives. But be aware of the risks of posting private photos online.
Text-messaging
They can type their mobile phones as fast as they can speak. This is a generation that respects efficiency(效率). However, oral communication is important and will never go out of style.Who do you think would most likely be the readers of the passage?
| A．Teenagers | B．Educators | C．Socialists | D．Parents |
According to the passage, if you belong to the Gen-90s , you will ____________ .
| A．just appreciate yourself and ignore others’ strengths. |
| B．have your own symbols and lifestyle. |
| C．have the same symbols and lifestyle of the Gen-80s. |
| D．like music and dance very much. |
According to the text, the writer will choose ______ as a good example to the Gen-90.
| A．Li Hua likes music and always wearing ipod |
| B．Zhang Chao is not only an imaginative boy but do everything efficiently. |
| C．Lily is a shy girl and she doesn’t like making friends. |
| D．Fangfang likes being taken photos and often posting them on line. |
According to this passage, which is WRONG?
| A．Not all teens are careful about posting photos online. |
| B．They type their mobile phones so fast that it can catch the speed of speaking. |
| C．The Gen-90s have a preference for some music players, and even regard them as a necessary part of life. |
| D．They don’t use the cool and complex online language in formal writing. |
The main idea of the passage is about________.
| A．the Gen-90s’ happy life |
| B．the difference between the Gen-80s and the Gen-90s |
| C．the Gen-90s’ unique lifestyle and some practical warnings |
| D．the similarities between the Gen-80s and the Gen-90s |
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