Japan’ s nuclear crisis is also causing concerns in China. Worried shoppers rushed to stores and supermarkets in the country for salt, with the belief that it might protect them from potential nuclear radiation spreading from Japan.
Many rushed to buy to store as much iodized salt as possible because of the rumor that iodized salt could help prevent radiation poisoning spreading from Japan’ s Fukushima Daiichi power plant. Consumers also worried that the nuclear plumes might spread to China by air and sea, polluting food sources, including salt taken from the sea.
The wave of panic buying spread quickly across the country, driving up salt prices by five to ten fold in some cities.
Even regions rich in salt production, like Jiangxi Province，faced sudden shortages.
The government took measures to guarantee enough supply and to stabilize（稳定）the market. It also dismissed the nuclear rumors, saying the nuclear fallout was unlikely to reach the country, and that salt did not help to prevent radiation poisoning.
Local authorities have stepped in to stabilize the market, too. As well, state-owned salt companies have been urged to increase their supply.
Facing expanding market demand, distribution centers have taken extra measures to ensure they are well-prepared.
Wang Yun, the General Manager of Beijing Salt Industry Corporation, said, “Our storage reserves can guarantee a two-month supply for the Beijing market.”People made panic purchases of salt for the reasons EXCEPT______________.
| A．salt might protect them from potential nuclear radiation |
| B．nuclear radiation might pollute food sources |
| C．nuclear radiation might pollute salt taken from the sea |
| D．there would be a shortage of salt on the market |
The underlined word “fold” in the third paragraph means _______.
| A．times | B．prices | C．quantities | D．means |
What measures did the government take for the panic buying?
| A．Enough salt would be offered to each house. |
| B．It admitted that salt could stop nuclear radiation. |
| C．Authorities urged state-owned salt companies to increase the supply. |
| D．Those who spread the rumor were all arrested and punished. |
What is the purpose of the writer to give the example of Beijing Salt Industry Corporation?
| A．To tell readers that there is a salt company in Beijing. |
| B．To make people believe that the supply of salt is enough. |
| C．To call on panic people to buy enough salt. |
| D．To prove what the government did was right. |
Looking back on my childhood, I am convinced that naturalists are born and not made. Although we were brought up in the same way, my brothers and sisters soon abandoned their pressed flowers and insects. Unlike them, I had no ear for music and languages. I was not an early reader and I could not do mental math.
Before World War I we spent out summer holidays in Hungary. I have only the dim(模糊的)memory of the house we lived in, of my room and my toys, Nor do I recall clearly the large family of grandparents, aunts, uncles and cousins who gathered next door. But I do have a crystal clear memory of dogs, the farm animals, the local birds and above all, the insects.
I am a naturalist, not a scientist. I have a strong love of the natural world, and my enthusiasm has led me into various investigations. I love discussing my favorite topics and enjoy burning the midnight oil reading about other people’s observations and discoveries.Then something happens that brings these observations together in my conscious mind. Suddenly you fancy you see the answer to the riddle. Because it all seems to fit together. This has resulted in my publishing 300 papers and books, which some may light honor, with the title of scientific research.
But curiosity, a keen eye ,a good memory and enjoyment of the animal and plant world do not make a scientist: one of the outstanding and essential qualities required is self-discipline, a quality I lack, A scientist can be made a naturalist. If you can combine the two, you get the best of both worlds.According to the author, a born naturalist should first of all be
| A．full of ambition | B．self-disciplined | C．full of enthusiasm | D．knowledgeable |
The first paragraph tells us that the author
| A．lost his hearing when he was a child |
| B．didn’t like his brothers and sisters |
| C．was interested in flowers and insects in his childhood |
| D．was born to a naturalist’s family |
The author says that his a naturalist rather than a scientist probably because he thinks he
| A．just reads about other people’s observations and discoveries |
| B．lacks some of the qualities required of scientist |
| C．has a great deal of trouble doing mental arithmetic |
| D．comes up with solutions in most natural ways. |
The author can’t remember his clearly because
| A．He didn’t live very long with them |
| B．He was too young when he lived with them |
| C．The family was extremely large |
| D．He was fully occupied with observing nature |
Which of the following statements is true?
| A．The author believes that a born naturalist cannot be a scientist |
| B．The author read a lot of books about the natural world and oil industry |
| C．The author’s brothers and sisters were good at music and languages |
| D．The author spent a lot of time working on riddles. |
Linda Evans was my best friend-like the sister I never had, We did everything together：piano lessons, movies, swimming , horseback riding.
When I was 13, my family moved away, Linda and I kept in touch through letters， and we saw each other on special times- like my wedding and Linda’s. Soon we were busy with children and moving to new homes, and we wrote less often. One day a card that I sent came back, stamped “Address Unknown”. I had no idea about how to find Linda.
Over the years, I missed Linda very much, I wanted to share happiness of my children and then grandchildren, And I needed to share my sadness when my brother and then mother died, There was an empty place in my heart that only a friend like Linda could fill.
One day, I was reading a newspaper when I noticed a photo of a young woman who looked very much like Linda and whose last name was Wagman—Linda’s married name. “There must be thousands of Wagmans . ”I thought, but I still wrote to her.
She called as soon as she got my letter, “Mrs, Tobin!” she said excitedly, “Linda Evans Wagman is my mother.”Minutes later I heard a voice that I recognized at once, even after 40 years. We laughed and cried and caught up on each other’s lives, Now the empty place in my heart is filled, And there’s one thing that Linda and I know for sure: we won’t lose each other again!The writer went to piano lessons with Linda Evans .
| A．at the age of 13 | B．before she got married |
| C．before the writer’s family moved away | D．after they moved to new homes |
They didn’t often write to each other because they .
| A．got married | B．had little time to do so |
| C．didn’t like writing letters | D．could see each other on special times |
There was an empty place in the writer’s heart because she .
| A．was in trouble | B．didn’t know Linda’s address |
| C．received the card that she sent | D．didn’t have a friend like Linda |
The writer was happy when she .
| A．read the newspaper |
| B．heard Linda’s voice on the phone |
| C．met a young woman who looked a lot like Linda |
| D．wrote to the woman whose last name was Wangman |
They haven’t kept in touch .
| A．for about 40 years | B．for about 27 years |
| C．since they got married | D．since the writer’s family moved away |
New technology links the world as never before. Our planet has shrunk. It’s now a “global village” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly increased by foreign language skills.
Deeply involved with this new technology is a kind of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.
Overseas assignments (指派) are becoming increasingly important to advancement within executive (行政) ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to manage back in the United States where cross-cultural considerations and foreign language issues are becoming more and more common.
Thanks to a variety of relatively inexpensive communications devices (装置) with business applications, even small businesses in the United States are able to get into international markets.
English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equal.
The employee posted abroad who speaks the country’s language has an opportunity to fast-forward certain negotiations, and can have the cultural insight (洞察力) to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign customers over the telephone or by fax machine is an obvious asset (有价值的人或物) to the firm. With the increased use of high-tech communications equipment, businesspeople ________.
| A．are eager to work overseas |
| B．have to get familiar with modern technology |
| C．are gaining more economic benefits from domestic operations |
| D．are attaching more importance to their overseas business |
In this passage, “out of sight and out of mind” (Line 3, Para. 3) probably means ________.
| A．leaving all care and worry behind |
| B．being unable to think properly for lack of insight |
| C．being totally out of touch with business at home |
| D．missing opportunities for promotion when abroad |
According to the passage, what is an important consideration of international corporations in employing people today?
| A．Ability to speak the customer’s language. |
| B．Connections with businesses overseas. |
| C．Technical know-how. |
| D．Business experience. |
The advantage of employees having foreign language skills is that they can ________.
| A．fast-forward their proposals to headquarters |
| B．better control the whole negotiation process |
| C．easily make friends with businesspeople abroad |
| D．easily find new approaches to meet market needs |
Humans have sewn by hand for thousands of years. It was said that the first thread was made from animal muscle and sinew. And the earliest needles were made from bones. Since those early days, many people have been involved in the process of developing a machine that could do the same thing more quickly and with greater efficiency.
Charles Wiesenthal, who was born in Germany, designed and received a patent on a double-pointed needle that eliminated the need to turn the needle around with each stitch(缝合) in England in 1755. Other inventors of that time tried to develop a functional sewing machine, but each design had at least one serious imperfection.
Frenchman Barthelemy Thimonnier finally engineered a machine that really worked. However, he was nearly killed by a group of angry tailors when they burned down his garment factory. They feared that they would lose their jobs to the machine.
American inventor Elias Howe, born on July 9, 1819, was awarded a patent for a method of sewing that used thread from two different sources. Howe’s machine had a needle with an eye at the point, and it used the two threads to make a special stitch called a lockstitch. However, Howe faced difficulty in finding buyers for his machines in America. In frustration, he traveled to England to try to sell his invention there. When he finally returned home, he found that dozens of manufacturers were adapting his discovery for use in their own sewing machines.
Isaac Singer, another American inventor, was also a manufacturer who made improvements to the design of sewing machines. He invented an up-and-down-motion mechanism that replaced the side-to-side machines. He also developed a foot treadle(脚踏板) to power his machine. This improvement left the sewer’s hands free. Undoubtedly, it was a huge improvement of the hand-cranked machine of the past. Soon the Singer sewing machine achieved more fame than the others for it was more practical, it could be adapted to home use and it could be bought on hire-purchase. The Singer sewing machine became the first home appliance, and the Singer company became one of the first American multinationals.
However, Singer used the same method to create a lockstitch that Howe had already patented. As a result, Howe accused him of patent infringement（侵犯）. Of course, Elias Howe won the court case, and Singer was ordered to pay Howe royalties（版税）. In the end, Howe became a millionaire, not by manufacturing the sewing machine, but by receiving royalty payments for his invention. Barthelemy Thimonnier’s garment factory was burned down because _____________.
| A．people did not know how to put out the fire |
| B．Elias Howe thought Thimonnier had stolen his invention |
| C．the sewing machines was couldn’t work finally |
| D．workers who feared the loss of their jobs to a machine set fire |
Which of the following is NOT TRUE according to the passage?
| A．Singer is an American inventor and manufacturer. |
| B．The Singer sewing company became more practical. |
| C．The foot treadle helped to make the sewer’s hands free. |
| D．Singer made improvements to the design of sewing machines. |
Why did the court force Isaac Singer to pay Elisa Howe a lifetime of royalties?
| A．Because the judge was against Singer for his surly attitude. |
| B．Because Howe had already patented the lockstitch used by Singer. |
| C．Because Singer had borrowed money from Howe and never repaid it. |
| D．Because Singer and Howe had both invented the same machine. |
Which of the following would be the best title for this passage?
A Stitch in Time Saves Nine
B. The Case between Howe and Singer
C. Patent Laws on the Sewing Machine
D. The Early History of the Sewing Machine
Television is a relatively stable advertising medium. In many ways, the television ads today are almost the same to those two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the different medium of the Internet causes unique challenges to advertisers, forcing them to adapt their practices and techniques.
In the early days of Internet marketing, online advertisers used banner (框式广告) and pop-up ads (弹出式广告) to attract customers. These techniques reached large audiences, led to many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types. As consumers became more complicated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads.
A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads are not affected by the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent places for pay-per-click advertising, a great number of companies began turning to pay-per-click marketing. However, as with the banner and pop-up ads, pay-per-click ads came with their shortcomings. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud (欺诈): representatives of a company with no interest in the product advertised by a competitor click on the competitor’s ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify (摆脱) their online positions away from pay-per-click marketing through new mediums.
Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing elements of the Internet by adopting new techniques such as pay-per-performance advertising. As the pace of the Internet’s evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that avoids constancy (持续性) and welcomes change.What is the main idea of the passage?
| A．The pace of the Internet’s evolution is increasing and will only increase in the future. |
| B．Internet advertising fails to reach Internet users, causing ads to be blocked. |
| C．The Internet has experienced dramatic changes in short periods of time. |
| D．Rapid development of the Internet calls for new advertising strategies and mediums. |
As an advertising medium, the television and the Internet mainly differ in ________.
| A．the type of individual each medium reaches |
| B．whether the medium is interactive |
| C．the pace at which the medium develops |
| D．the cost of advertising with each medium |
According to the passage, which of the following is a typical click fraud?
| A．Using software to block competitors’ advertisements. |
| B．Clicking on the pay-per-click ads of competitors. |
| C．Clicking on the banner advertisements of opponent companies. |
| D．Using search engine to attack the pages of competitors. |
What does the author imply about the future of pay-per-performance advertising?
| A．It will eventually become less popular just like other forms of Internet advertising. |
| B．It will not face shortcomings due to its differing approach to online marketing. |
| C．Internet users will develop free software to block its effectiveness. |
| D．Although it improves on pay-per-click advertising, it still suffers from click fraud. |
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