When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after anothe
r. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people describe it in this way: Advertising is the paid , nonpersonal, and usually persuasive description of goods, services and ideas by identified sponsors(出资者) through various media.
First, advertising is usually 
paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you. In reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media includes the mail, matchbox covers and billboards.According to the passage, who are most probably paying for the advertisements?
| A．Companies. | B．Organizations. | C．Individuals. | D．All of the above. |
The existence of the privately owned mass media depends financially on______.
| A．the government | B．their owners’ families | C．advertisements |
| D．the audience |
Which of the following is considered nontraditional mass media?
| A．Newspapers | B．The mail | C．Magazines | D．Films |
According to the passage, which of the following statements about the features of advertisements is NOT true?
| A．Advertising must be honest and amusing. |
| B．Advertising is meant for large groups of people. |
| C．Advertising tells people to do something directly or indirectly. |
| D．The sponsors are always mentioned in the advertisements. |
Five years ago, I was sent to a better middle school. For me, everything there was new and strange. After I had been there for two months, there was an important test in the middle of the term. It covered all my courses. In that test, I didn’t get a good grade, but most of my classmates got an A or A’.
It made me upset for a long time. I felt everything in the world was changing. I thought my classmates were all better than me. During those days I was very unhappy.
One day, my aunt, after talking with my teachers, talked to me. She told me to think about what I had done in the past and what I should do in the future. I was shocked by her words. I thought about what I had done during the past months, and I found I had done nothing to improve my grades. I thought I should work harder.
After that, I paid more attention to the teachers’ talking in the classes, and I asked my teachers or my classmates when I didn’t understand something. I stud
ied very late at night when I met with difficult problems. Most of all, I came to understand the importance of taking notes in class. As a result, I did better in some tests.
About three months later, the most important test came at the end of the term. This time, I stood out not only in my class but also in the grade. From then on, I have tried to do my best when I do something because I know if I want something, I should work hard for it. Why did the writer fall behind in the new middle school?
| A．Because the teachers didn’t treat him well enough. |
| B．Because the subjects were becoming more difficult. |
| C．Because he hated the life in the new school. |
| D．Because he didn’t put his heart into study. |
What did the writer’s aunt do to help him out?
| A．She punished him for not working hard. |
| B．She helped him find out the reasons for his poor performance. |
| C．She forced him to work harder. |
| D．She asked his teachers to talk with him about his problems. |
Which of the following studying methods helped the writer most?
| A．Asking teachers for help when in difficulty. | B．Working deep into the night every day. |
| C．Making notes in class. | D．Listening to every word his teachers said. |
What does the underlined sentence in the last paragraph mean?
| A．The writer failed again in the exam. | B．The writer did very well in the exam. |
| C．The writer became the cleverest in the class. | D．The writer was very proud of his progress. |
One of the most difficult things for children to deal with when moving to a new town is leaving their friends and making new ones.
We once moved and one of our new neighbors told us about a summer camp at the Recreation Center all the kids went to. My husband and I looked into it and we found it was unbelievably cheap. I had the kids sign up (报名) the next day so that they could know more kids there.
Another thing we did was to have them sign up for sports when school started. They were happy to be on teams with new friends they made. This also gave me a chance to meet new people and from them I sometimes got some useful ideas for my new books.
If you’re just moving to a new house in the same city you live in now, it won’t really be a problem unless your kids are changing schools. If they are, it is a great idea to have them take the address book to school. Thus, your children won’t feel “lost” without their old friends.
If you’re able to, over the summer vacation, try inviting the friend your child misses most to come and visit your new home for a week, or even a few weeks. I know this can be difficult if that child has to fly, but maybe you can work out a plan with the child’s parents. Think how happy the kids will be when they meet!
The author had her kids sign up for the summer camp mainly because _____.
| A．she could afford the cost | B．she was asked to do so by her kids |
C．it could give  her kids a chance to meet more kids |
|
| D．it could make the summer holiday not so boring |
What is probably the author?
| A．A housewife. | B．A business woman. | C．A teacher. | D．A writer. |
What we can’t learn from the passage is that ____.
| A．a summer camp at the Recreation Center was very cheap |
| B．having the kids take part in sports is good for both the author and her kids |
| C．parents should ask their children not to think of their old friends |
| D．parents should create more chances for children to make new friends |
The purpose of the passage is to teach parents how to ______ when they move to a new place.
| A．get used to the new life in a short time |
| B．help their children make new friends and keep the old ones |
| C．get along with their new neighbors |
| D．help their children get used to the new school life |
When people in the U.S. have company or when they're invited to (formal or informal)get-together, they usually make a point of trying to make others feel comfortable and relaxed.On the whole, they tend to be informal. Men shake hands, but usually only when they're introduced. Male friends and business associate who haven't seen each other in a while may shake hands when they say hello. Women usually don't shake hands when being introduced to each other. When a woman and man are introduced, shaking hands is up to the woman. Americans rarely shake hands to say goodbye, except on business occasions. American women are used to being independent. They are used to going to places by themselves, making their own money, and often living alone. Sometimes they will ask men for help, but they usually don't want to be protected. Since the women's movement started, it's not always clear whether women expect men to open doors or help them into their coats. American women may start conversations with men or even ask them to dance.
There are a lot of Americans who don't smoke or drink, and many who don't want people to do those things in their houses. It's always best to ask for permission before you,bring alcohol to a dinner or before you light up a cigarette, if you are with people you don't ,know very well. Non-smokers have become more militant (好战的) about smoking in public places. Many restaurants, for example, have set up special areas for smokers.
House guests may bring gifts when they come to visit, and they often offer to help in some way. As a guest, you may want to ask your host or hostess if there's anything you can do to help in the kitchen. In many cases, the gesture is more important than actually helping."…the gesture is more important than actually helping." Here "gesture" means_________.
| A．态度 | B．话题 | C．姿态 | D．言行 |
When American people are introduced to each other, ____________.
| A．men seldom shake hands | B．women often shake hands |
| C．a woman decides if she will shake hands with a man | |
| D．a man decides if he will shake hands with a woman |
___________is not mentioned in the passage.
A. How to visit an American family B. When American women's movement started
C. American women are independentD Non-smokers hate smoking in public places. Which one is NOT right? ________________.
A None of Americans want people to smoke or drink in their houses
B Many Americans don’t smoke or drink
C Many special areas for smokers have been set up in the US
D It’s best to ask before you smoke in America
People say that a mother’s love knows no boundaries (边界). This is true when it comes to my mother. She has given up many things so that my sisters and I could live a better life.
My mother comes from a large family and her parents died when she was quite young. She dropped out of school when she was fifteen because no one could afford to pay her studies. At the age of 19, she married my father and when they had my sisters and I, they moved to the United States so that we could have a better life. My parents did not know English but somehow they communicated with other people. My mother stayed at home and raised us while my father was working. There were so many dangerous incidents that happened where we lived that my mother finally decided that we all moved to Texas when I was seven.
My mother has worked so hard to give us everything. She always tells us that all she wants is for us to be happy.
As the saying goes, “You don’t appreciate (意识到) something until it’s gone.” Well, I finally had a chance to experience it. My mother went to Mexico this winter because she needed to have an operation. It was the first time in my life that my mother was not ther
e to hold and comfort me. Those two weeks when she was away made me realize how much I love her. All she has done for me is incredible (难以置信的). When I suffer she suffers with me. I have to show her how much I care about her. She means the world to me. Which is the RIGHT order of the following events?
a. My mother married my father.
b. My mother went to Mexico to have an operation.
c. We all moved to Texas.
d. My mother dropped out of school.
e. They moved to the United States.
f. My mother’s parents died 
when she was young.
| A．a, b, f, c, d, e | B．d, e, a, c, f, b | C．f, d, a, b, e, c | D．f, d, a, e, c, b |
What does the underlined word “it” refer to in the fourth paragraph?
| A．My mother’s experience. | B．My mother’s care for me. |
| C．The meaning of the saying. | D．My mother’s love. |
The writer didn’t realize that he loves his mother very much until ______.
| A．they moved to Texas | B．his mother told them all she wanted was for them to be happy |
| C．his mother left home for an operation | D．his mother died |
According to the passage, we can infer that the writer writes the passage in a(n) ______ mood.
| A．affectionate (挚爱的) | B．humorous | C．serious | D．bitter |
In the United States, 30 percent of the people have a “weight problem”。To many people the cause is obvious (明显的): they eat too much. But scientific evidence (证据) does little to support this idea. Going back to America of 1910, we find that people were thinner than today, yet they ate more food. In those days people worked harder physically, walked more, used machines much less, and didn’t watch television.
Several modern studies, moreover, have shown that fatter people don’t eat more on average than thinner people. A 1979 study of 3,545 London office workers showed that fat people eat less than slim (苗条的) people.
Studies also show that slim people are more active than fat people. A study by a research group at Stanford University found the following interesting facts:
The more the man ran, the greater loss of the body fat
The more they ran, the greater increase in food intake.
Thus, those who ran the most ate the most, yet lost the greatest amount of body fat. Nowadays many Americans have the problem that ______.
| A．they are too slim | B．they work too hard | C．they are too fat | D．they lose too much body fat |
Accord
ing to the passage, how many people in 900 Americans have a “weight problem”?
| A．150. | B．300. | C．600. | D．270. |
Is there any scientific evidence to support the idea that eating too much is the cause of a “weight problem”?
| A．Yes, there is plenty of evidence. | B．Of course, there is some evidence to support this. |
| C．There is hardly any scientific evidence to support this. | D．We are not sure. |
The Americans in 1910 ________.
| A．ate more food and had more physical activities | |
| B．ate less food but had more physical activities | |
| C．ate less food and had less physical activities | D．had more problems |
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