It was the summer of 1965. DeLuca, then 17, visited Peter Buck, a family friend. Buck asked DeLuca about his plans for the future. “I’m going to col
lege, but I need a way to pay for it,” DeLuca recalls saying. “Buck said, ‘You should open a sandwich shop.’”
That afternoon, they agreed to be partners. And they set a goal: to open 32 stores in ten years. After doing some research, Buck wrote a check for $1000. DeLuca rented a storefront (店面) in Connecticut, and when they couldn’t cover their start-up costs, Buck kicked in another $1000.
But business didn’t go smoothly as they expected. DeLuca says, “After six months, we were doing poorly, but we didn’t know how badly, because we didn’t have any financial controls.” All he and Buck knew was that their sales were lower than their costs.
DeLuca was managing the store and going to the University of Bridgeport at the same time. Buck was working at his day job as a nuclear physicist in New York. They’d meet Monday evenings and brainstorm ideas for keeping the business running. “We convinced ourselves to open a second store. We figured we could tell the public, ‘We are so successful, we are opening a second store.’” And they did—in the spring of 1966. Still, it was a lot of learning by trial and error.
But the partners’ learn-as-you-go approach turned out to be their greatest s
trength. Every Friday, DeLuca would drive a
round and hand-deliver the checks to pay their suppliers. “It probably took me two and a half hours and it wasn’
t necessary, but as a result, the suppliers got to know me very well, and the personal relationships established really helped out,” DeLuca says.
And having a goal was also important. “There are so many problems that can get you down. You just have to keep working toward your goal,” DeLuca adds.
DeLuca ended up founding Subway Sandwich, the multimillion-dollar restaurant chain.DeLuca opened the first sandwich shop in order to ____.
| A．support his family | B．pay for his college education |
| C．help his partner expand business | D．do some research |
Which of the following is true of Buck?
| A．He put money into the sandwich business. |
| B．He was a professor of business administration. |
| C．He was studying at the University of Bridgeport. |
| D．He rented a storefront for DeLuca. |
What can we learn about their first shop?
| A．It stood at an unfavorable place. |
| B．It lowered the prices to promote sales. |
| C．It made no profits due to poor management |
| D．It lacked control over the quality of sandwiches |
They decided to open a second store because they ___.
| A．had enough money to do it. |
| B．had succeeded in their business |
| C．wished to meet the increasing demand of customers |
| D．wanted to make people believe that they were successful |
What contribute most to their success according to the author?
| A．Learning by trial and error. | B．Making friends with suppliers. |
| C．Finding a good partner. | D．Opening chain stores. |
As a senior, my future is always on my mind. To be exact, thoughts of the future have kept me up countless nights and made me worry enough to do poorly on more than one test. Because of this, words of wisdom are a source of comfort. Steve Jobs gave a speech to Stanford’s graduating class in 2005 and his words resound repeatedly in my mind whenever I think about my future.
It wasn’t always like that, though. It started when I became a junior, when college came into view. It’s the first big step to making your life your own. So when Jobs discussed his life as a student, some fears were eased. He, too, felt the need to attend college to make something of himself. He faced what many are extremely afraid of: uncertainty. His lack of understanding caused him to stop attending college and focus on what he felt was important. His story had a happy ending, of course, since he certainly turned out well.
This doesn’t mean that students shouldn’t attend college, but rather that they shouldn’t worry so much. You’ll get where you need to go, even if your path is a bit more winding（蜿蜒的）than you’d like.
Jobs talked about the hardships in his work. His love of his work helped him carry on and he got where he was meant to be, which restates the point: don’t panic.
One particular part of his speech stayed with me. Steve Jobs quoted（引用）the saying “Stay hungry, stay foolish” and it has become my motto. Staying foolish is realizing that you are still a fool, no matter how much you’ve learned or experienced. There is always more to explore. Staying hungry is wanting to find those things about which you are still uneducated.
Steve Jobs’s level of success is attainable, and I aim to prove that. With the will power to go into the world living every day like it’s my last and allowing the future to take care of itself, I will do great things. In the last moments of my life, I’ll be proud of what I have done and hope to have all the wisdom a person could wish for.The author felt worried when _________.
| A．he had to take tests at school |
| B．he thought about his future |
| C．he had lots of sleepless nights |
| D．he searched for words of wisdom |
It is suggested in Paragraphs 1 and 2 that _________.
| A．Steve Jobs didn’t attend college |
| B．Steve Jobs failed because of his decision |
| C．the author is a college student |
| D．the author cares much about his future |
What did the author gain from Jobs’s speech?
| A．Courage to drop out of school. |
| B．Confidence in defeating Jobs. |
| C．Interest in computer industry. |
| D．Bravery to face uncertainties. |
What did NOT Steve Jobs encourage students to do in his speech?
| A．Have the desire to learn more. |
| B．Be content with what they know. |
| C．Stay calm in the face of hardships. |
| D．Be modest so as to learn more. |
The passage is mainly about _________.
| A．the wisdom drawn from a speech |
| B．the most impressive quote in life |
| C．a memorable meeting with Jobs |
| D．an experience of a speech |
Not all think laughter is the best medicine, but it seems to help．So scientists carried on a new study of diabetes （糖尿病） patients who were given a good dose of humor for a year to prove it．
Researchers divide 20 high-risk diabetic patients into two groups．Both groups were given standard diabetes medicine．Group L viewed 30 minutes of humor of their choice, while Group C, the control group, did not．This went on for a year of treatments．
By two months into the study, the patients in the laughter group had lower level of the hormones epinephrine （肾上腺素）, considered to cause stress, which is known to be deadly．After the 12 months, HDL cholesterol rises 26 percent in Group L but only 3 percent in Group C．In another measure, C-reactive proteins, a maker of heart disease, drop 66 percent in the laughter group but only 26 percent in the control group．
“The best doctors believe that there is a physical good brought about by the positive emotion, happy laughter,” said study leader Lee Berk of Loma Linda University．And other research has found that humor makes us more hopeful．Still, more study is needed, Berk said．The research by Berk found that humor can bring about similar changes in body chemistry, which was proved in the new study．The research result will be presented this month at the meeting in the US．Research at the University of Maryland School of Medicine shows that laughter causes the inner lining of blood vessels to expand, increasing blood flow in a way thought to be healthy．
“Lifestyle choices have an important effect on health and these are choices which we and patients should pay attention to, rather than prevention and treatment,” Berk said in a statement this week．Why did the scientists carry on the new research?
| A．To find out if laughter was good to health． |
| B．To discover the best medicine to cure diabetes． |
| C．Because the number of diabetic patients is the largest in the world． |
| D．Because diabetic patients need more laughter than other patients． |
After 12 months into the study, ___________．
| A．C-reactive proteins increase 66 percent in Group C |
| B．the level of the hormones epinephrine stays the same in both groups |
| C．the level of the hormones epinephrine has dropped |
| D．C-reactive proteins reduced 66 percent in Group L |
The underlined part “HDL cholesterol” in Paragraph 3 must be _______．
| A．something bad to our health | B．something good to our health |
| C．a kind of wonderful medicine | D．a kind of dangerous disease |
In what way does laughter benefit people’s health?
| A．Blood is made thick by laughter． |
| B．Laughter makes blood vessels thin． |
| C．Laughter increases blood pressure． |
| D．Laughter makes blood flow fast． |
According to Berk, we should _________．
| A．choose lifestyles carefully |
| B．change our lifestyles |
| C．prevent our lifestyles in advance |
| D．pay less attention to the positive emotion |
The writer Margaret Mitchell is best known for writing Gone with the Wind, first published in 1936. Her book and the movie based on it, tell a story of love and survival during the American Civil War. Visitors to the Margaret Mitchell House in Atlanta, Georgia, can go where she lived when she started composing the story and learn more about her life.
Our first stop at the Margaret Mitchell House is an exhibit area telling about the writer’s life. She was born in Atlanta in 1900. She started writing stories when she was a child. She started working as a reporter for the Atlanta Journal newspaper in 1922. One photograph of Ms. Mitchell, called Peggy, shows her talking to a group of young college boys. She was only about one and a half meters tall. The young men tower over her, but she seems very happy and sure of herself. The tour guide explains: “Now in this picture Peggy is interviewing some boys from Georgia Tech, asking them such questions as ‘Would you really marry a woman who works?’ And today it’d be ‘Would you marry one who doesn’t?’ ”
The Margaret Mitchell House is a building that once contained several apartments. Now we enter the first floor apartment where Ms. Mitchell lived with her husband, John Marsh. They made fun of the small apartment by calling it “The Dump ” .
Around 1926, Margaret Mitchell had stopped working as a reporter and was at home healing after an injury. Her husband brought her books to read from the library. She read so many books that he bought her a typewriter and said it was time for her to write her own book. Our guide says Gone with the Wind became a huge success. Margaret Mitchell received the Pulitzer Prize for the book. In 1939 the film version was released. It won ten Academy Awards, including Best Picture.The book Gone with the Wind was _________.
| A．first published on a newspaper |
| B．awarded ten Academy Awards |
| C．written in “The Dump” |
| D．adapted from a movie |
The underlined phrase “tower over” in Paragraph 2 is closest in meaning to_________.
| A．be very pleased with |
| B．show great respect for |
| C．be much taller than |
| D．show little interest in |
Why did Ms. Mitchell stop working as a reporter according to the passage?
| A．Because she was rich enough. |
| B．Because she was injured then. |
| C．Because her husband didn’t like it. |
| D．Because she wanted to write books. |
We can know about Margaret Mitchell from the passage that _________.
| A．her height made her marriage unhappy |
| B．her interest in writing continued as an adult |
| C．writing stopped her working as a reporter |
| D．her life was full of hardship and sadness |
Which is the best title for the passage?
| A．A Trip to Know Margaret Mitchell. |
| B． Gone with the Wind: A Huge Success. |
| C．An Introduction of the Margaret Mitchell House. |
| D．Margaret Mitchell: A Great Female Writer. |
Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.Fashion magazines today .
| A．seldom put models on the cover |
| B．no longer put models on the cover |
| C．need not worry about celebrities’ market potential |
| D．judge the market potential of every celebrity correctly |
A change in the consumer market can be found today that .
| A．price rather than brand name is more concerned |
| B．producers prefer models to celebrities for advertisements |
| C．producers prefer TV actresses to film stars for advertisements |
| D．quality rather than the outside of products is more concerned |
The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
| A．decrease the popularity of a celebrity and the sales of his products |
| B．damage the image of a celebrity in the eyes of the general public |
| C．cut short the artistic career of a celebrity in show business |
| D．influence the price of a celebrity’s products |
The passage is mainly about .
| A．celebrity and personal style | B．celebrity and market potential |
| C．celebrity and fashion design | D．celebrity and clothing industry |
In the computer age, most of us take a broadband（宽带）Internet connection for granted. Whether cable or mobile broadband, today’s connections are many times faster than those in the early days. Videos play smoothly, complex websites load quickly, and files download much faster than ten years ago. And the files are much bigger too.
There’s a catch, of course: You have to live near enough to a major city to get broadband Internet. If you don’t, it’s slow dial-up access for you. And for those living really far out, there may be no Internet access at all.
Technology experts often talk about the “last mile” problem, which refers to the difficulty of bringing Internet access to remote locations. In cities and suburbs, it’s relatively easy to provide access for everyone. It is much more difficult to deliver access to those living far from cities, especially in developing countries. Internet service providers, for their part, have been reluctant to provide access to sparsely (稀疏地) populated areas. The handful of Internet users they would reach wouldn’t cover the expense.
But every year, technological advancements allow of more and more Internet users. Most broadband connections today run over existing cable TV and telephone lines although these technologies aren’t available everywhere.
Some companies have delivered the Internet over standard power lines. Advancements in cheaper, more efficient fiber optics cables (光纤电缆) promise to bring extremely fast Internet connections to more users.
Still, the “last mile” problem remains hard to deal with. There will always be somewhere that doesn’t have an affordable broadband connection. But someday that might not matter. If the rapid progress in cell phone technology is any indication (迹象), it may not be too long before an Internet connection simply follows you wherever you go.The underlined part “a catch” (in Paragraph 2) probably means “_____”.
| A．a rare challenge | B．a desirable plan | C．an efficient device | D．a hidden problem |
What can we know from the third paragraph?
| A．Internet connection has not been popular in most cities. |
| B．Internet service providers care about rural（农村的）customers. |
| C．Computer is popular in developing countries. |
| D．It is hard to bring Internet access to users in remote areas. |
Paragraph 4 mainly tells us that technological advancements _____.
| A．make TV and telephone available everywhere |
| B．bring great change to people’s everyday life |
| C．make it possible for more people to use the Internet |
| D．bring faster Internet connections to users |
What may eventually settle the “last mile” problem?
| A．The broadband connection’s getting faster. |
| B．More and more Internet users. |
| C．more and more Internet connections. |
| D．The rapid progress in cell phone technology. |
粤公网安备 44130202000953号