In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider 
it in this way
: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.The existence of the privately owned mass media depends on the support of_________.
| A．the government | B．advertisements |
| C．their owners’ families | D．the TV stations |
The passage seems to say that different ideas of advertising are given due to __________.
| A．the subject of the advertisements | B．the change of time |
| C．people's age difference | D．peoples’ different opinions |
Which of the following is considered modern mass media?
| A．Emails. | B． Newspapers | C．Magazines. | D．Films. |
According to the passage, which of the following statements about advertisements is NOT true?
| A．The sponsors are always mentioned. |
| B．Advertising is meant for large groups of people. |
| C．There is the description of things advertised |
| D．Advertising must be honest and humorous |
“A good book for children should simply be a good book in its own right,”says Mollie Hunter. Born and brought up near Edinburgh, Mollie has devoted her talents to writing primarily for young people. She firmly believes that there is and should always be a wider audience for any good book whatever its main market is. In Mollie’s opinion it is necessary to make full use of language and she enjoys telling a story, which is what every writer should be doing, “If you aren’t telling a story, you’re a very dead writer indeed.”she says. With the chief function of a writer being to entertain, Mollie is indeed an entertainer. “I have this great love of not only the meaning of language but of the music of language,”she says. “This love goes back to early childhood. I’ve told stories all my life. I had a school teacher who used to ask us what we would like to be when we grew up and, because my family always had dogs, and I was very good at handling them. I said I wanted to work with dogs, and the teacher always said‘Nonsense, Mollie; dear, you’ll be a writer.’So finally I thought that this woman must have something, since she was a good teacher and I decided when I was nine that I would be a writer.”
This childhood intention is described in her novel, A Sound of Chariots, which although written in the third person is clearly autobiographical (自传体的)and gives a picture both of Mollie’s ambition and her struggle towards its achievement. Thoughts of her childhood inevitably(不可避免的)brought thoughts of the time when her home was still a village with buttercup meadows and strawberry fields-sadly now covered with modern houses. “I was once taken back to see it and I felt that somebody had lain dirty hands all over my childhood. I’ll never go back,”she said.“Never.”“When I set one of my books in Scotland,”she said,“I can recall my romantic feelings as a child playing in those fields, or watching the village blacksmith at work. And that’s important, because children now know so much so early that romance can’t exist for them, as it did for us.” What does Mollie Hunter feel about the nature of a good book?
| A．It should not aim at a narrow audience. |
| B．It should be attractive to young readers. |
| C．It should be based on original ideas. |
| D．It should not include too much conversation. |
In Mollie Hunter’s opinion, which of the following is one sign of poor writer?
| A．Being poor in life experience |
| B．Being short of writing skill. |
| C．The weakness of description |
| D．The absence of a story. |
What do we learn about Mollie Hunter as a young child？
| A．She didn’t expect to become a writer. |
| B．She didn’t enjoy writing stories. |
| C．She didn’t have any particular ambition. |
| D．She didn’t respect her teacher’s view. |
In comparison with children of earlier years, Mollie feels that children now are _____.
| A．more intelligent |
| B．better informed |
| C．less eager to learn |
| D．less interested in reality |
What’s the writer’s purpose in this text?
| A．To share her enjoyment of Mollie Hunter’s book. |
| B．To introduce Mollie Hunter’s work to a wider audience. |
| C．To provide information for Mollie Hunter’s existing readers. |
| D．To describe Mollie Hunter’s most successful books. |
There were smiling children all the way. Charily they knew at what time the train passed their homes and they made it their business to stand along the railway, wave to complete strangers and cheer them up as they rushed towards Penang. Often whole families stood outside their homes and waved and smiled as if those on the trains were their favorite relatives. This is the simple village people of Malaysia. I was moved.
I had always traveled to Malaysia by plane or car, so this was the first time I was on a train. I did not particularly relish the long train journey and had brought along a dozen magazines to read and reread. I looked about the train. There was not one familiar face. I sighed and sat down to read my Economics.
It was not long before the train was across the Causeway and in Malaysia. Johore Baru was just another city like Singapore, so I was tired of looking at the crowds of people as they hurried past. As we went beyond the city, I watched the straight rows of rubber trees and miles and miles of green. Then the first village came into sight, Immediately I came alive; I decided to wave hack.
From then on my journey became interesting. I threw my magazines into the waste basket and decided to join in Malaysian life. Then everything came alive. The mountains seemed to speak to me. Even the trees were smiling. I stared at everything as if I was looking at it for the first time.
The day passed fast and I even forgot to have my lunch until I felt hungry. I looked at my watch and was surprised that it was 3:00 pm. Soon the train pulled up at Butterworth. I looked at the people all around me. They all looked beautiful. When my uncle arrived with a smile, I threw my arms around him to give him a warm hug (拥抱). I had never done this before. He seemed surprised and then his weather-beaten face warmed up with a huge smile. We walked arm in arm to his car.
I looked forward to the return journey.The author expected the train trip to be
| A．adventurous |
| B．pleasant |
| C．exciting |
| D．dull |
What did the author remember most fondly of her train trip?
| A．The friendly country people. |
| B．The mountains along the way. |
| C．The crowds of people in the streets. |
| D．The simple lunch served on the train. |
Which of the following words can best take the place of the word“relish”in the second paragraph?
| A．choose |
| B．enjoy |
| C．prepare for |
| D．carry on |
Where was the writer going?
| A．Johore Baru. |
| B．The Causeway. |
| C．Butterworth. |
| D．Singapore. |
What can we learn from the story?
| A．Comfort in traveling by train. |
| B．Pleasure of living in the country. |
| C．Reading gives people delight. |
| D．Smiles brighten people up. |
Science can't explain the power of pets, but many studies have shown that the company of pets can help lower blood pressure (血压) and raise chances of recovering from a heart attack, reduce loneliness and spread all-round good cheer.
Any owner will tall you how much joy a pet brings. For some, an animal provides more comfort than a husband/wife. A 2002 study by Karen Allen of the State University of New York measured stress (紧张) levels and blood pressure in people - half of them pet owners –while they performed 5 minutes of mental arithmetic (算术) or held a hand in ice water. Subjects completed the tasks alone, with a husband/wife, a close friend or with a pet. People with pets did
It best .Those tested with their animal friends had smaller change in blood pressure and returned
Most quickly to baseline heart rates .With pets in the room ,people also made fewer math mistakes
Than when doing in front of other companions. It seems people feel more released (放松)around
Pets, says Allen, who thinks it may be because pets don’t judge.
A study reported last fall suggests that having a pet dog not only raises your spirits but may also have an effect on your eating habits. Researchers at Northwesterm Memorial Hospital spent a
Year studying 36 fat people and were put on a diet-and-exercise programs; a separate group of
56 fat people without pets were put on a diet program. On average，people lost about 11 pounds，
Or 5% of their body weight .Their dogs did even better，losing an average of 12 pounds，more then
15%of their body weight .Dog owners didn’t lose any more weight than those without dogs but ,say
Researchers，got more exercise overall –mostly with their dogs –and found it worth doing.What does the text mainly discuss?
| A．What pets bring to their owners |
| B．How pets help people calm down |
| C．people’s opinions of keeping pets |
| D．Pet’s value in medical research |
We learn from the text that a person with heart disease has a better chance of getting well if
____________
| A．he has a pet companion |
| B．he has less stress of work |
| C．he often dose mental arithmetic |
| D．he is taken care of by his family |
According to Allen, why did the people do better with pets around when facing stressful tasks?
| A．They have lower blood pressure. |
| B．They become more patient. |
| C．They are less nervous. |
| D．They are in higher spirits. |
The research mentioned in the last paragraph reports that
| A．people with dogs did more exercise |
| B．dogs lost the same weight as people did |
| C．dogs liked exercise much more than people did |
| D．people without dogs found the program unhelpful |
Along the river banks of the Amazon and the Orinoco there lives a bird that swims before it can fly, flies like a fat chicken, eats green leaves, has the stomach of a cow and has claws(爪)on its wings when young .They build their homes about 4.6m above the river ,an important feature(特征)for the safety of the young. It is called the hoatzin.
In appearance，the birds of both sexes look very much alike with brown on the back and cream and red on the underside .The head is small, with a large set of feathers on the top, bright red eyes, and blue skin. Its nearest relatives are the common birds, cuckoos. Its most striking feature ,though, is only found in the young.
Baby hoatzins have a claw on the leading edge of each wing and another at the end of each wing tip .Using these four claws ,together with the beak(喙),they can climb about in the bushes, looking very much like primitive birds must have done. When the young hoatzins have learned to fly ,they lose their claws.
During the drier months between December and March hoatzins fly about the forest in groups of 20 to 30 birds, but in April, when the rainy season begins, they collect together in smaller living units of two to seven birds for producing purposes.
What is the text mainly about?
| A．Hoatzins in dry and rainy seasons. |
| B．The relatives and enemies of hoatzins. |
| C．Primitive birds and hoatzins of the Amazon. |
| D．The appearance and living habits of hoatzins. |
Young hoatzins are different from their parents in that ．
| A．they look like young cuckoos |
| B．they have claws on the wings |
| C．they eat a lot like a cow |
| D．they live on river banks |
What can we infer about primitive birds from the text?
| A．They had claws to help them climb. |
| B．They could fly long distances. |
| C．They had four wings like hoatzins. |
| D．They had a head with long feathers on the top. |
Why do hoatzins collect together in smaller groups when the rainy season comes?
| A．To find more food. |
| B．To protect themselves better. |
| C．To keep themselves warm. |
| D．To produce their young. |
EDGEWOOD—Every morning at Dixie Heights High school, customers pour into a special experiment :the district’s first coffee shop run mostly by students with special learning needs.
Well before classes start, students and teachers order Lattes, Cappuccinos and Hot Chocolates. Then, during the first period, teachers call in orders on their room phones, and students make deliveries.
By closing time at 9.20 a.m. , the shop usually sells 90drinks.
“whoever made the chi tea, Ms. Schatzman says it was good, ”Christy McKinley , a second year student , announced recently, after hanging up with the teacher.
The shop is called the Dixie PIT, which stands for Power in Transition. Although some of the students are not disabled, many are, and the PIT helps them prepare for life after high school.
They learn not only how to run a coffee shop but also how to deal with their affairs. They keep a timecard and receive paychecks , which they keep in check registers.
Special-education teachers Kim Chevalier and Sue Casey introduced the Dixie PIT from a similar program at Kennesaw Mountain High School in Georgia.
Not that it was easy. Chevalier’s first problem to overcome was product-related. Should schools be selling coffee? What about sugar content?
Kenton County Food Service Director Ginger Gray helped. She made sure all the drinks, which use non-fat milk, fell within nutrition（营养）guidelines.
The whole school has joined in to help.
Teachers agreed to give up their lounge(休息室)in the morning. Art students painted the name of the shop on the wall. Business students designed the paychecks. The basketball team helped pay for cups.
What is the text mainly about？
| A．A best-selling coffee. |
| B．A special educational program. |
| C．Government support for schools. |
| D．A new type of teacher-student relationship. |
The Dixie PIT program was introduced in order to .
| A．raise money for school affairs |
| B．do some research on nutrition |
| C．develop students’ practical skills |
| D．supply teachers with drinks |
How did Christy McKinley know Ms. Schatzman’s opinion of the chi tea？
| A．She met her in the shop. |
| B．She heard her telling others. |
| C．She talked to her on the phone. |
| D．She went to her office to deliver the tea. |
We know from the text that Ginger Gray .
| A．manages the Dixie PIT program in Kenton County |
| B．sees that the drinks meet health standards |
| C．teaches at Dixie Heights High School |
| D．owns the school’s coffee shop |
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