Shopping is not as simple as you may think! There are all sorts of tricks each time we reach out for that particular brand（品牌）of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged（包装）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets（包装） are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain-killer （止痛药） was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package — blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears Soap, who for 25 year has used pretty little girls to promote（促销）their goods, came to the conclusion: “Any fool can make soap, but it takes a genius（天才） to sell it.”. Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package | B．The price of the product |
| C．The colour of its package | D．The brand name of the product |
. The underlined part “the colours turned the customers off” (in Para.3) means that the colours ________ .
| A．attracted the customers strongly | B．had weak effects on the customers |
| C．tricked the customers into shopping | D．caused the customers to lose interest |
. Which of the following is the key to the success in product sales?
| A．The way to promote goods. | B．The team to produce a good product |
| C．The discovery of a genius. | D．The brand name used by successful producers. |
. Which of the following would be the best title for this text?
| A．Choice of Good Products. | B．Disadvantages of Products. |
| C．Effect of Packaging on Shopping. | D．Brand Name and Shopping Tricks. |
Celebrations spread across China when Shanghai, the Oriental Pearl, was given the right to host the 2010 World Expo on December 3.Shanghai won the honor after beating rivals from Russia, Mexico, Poland and South Korea.
“I’m very proud of being Chinese,” said Wang Kaibo, a Senior 2 student of the Middle School Affiliated (附属的) to Beijing Medical University. “The winning of the expo is a victory, not only for Shanghai residents, but for the people of the whole Chinese nation.”
Bidding for the expo shows that China is more confident of playing a more important role on the international stage. It’s competing for large events and the next one could be the World Cup, Wang said.
The World Expo 2010 and the 2008 Beijing Olympics will become the twin shining stars of China’s development over the next 10 years, said experts. The World Expo is known as “Olympics of
the economic, cultural, scientific and technological fields.” It is usually held every five years and lasts for six months. The Olympics, World Cup and World Expo are considered three top international events in the world.
China is the first developing country to win the expo bid in the event’s about 159-year history. Not only will it attract more foreign investment to China, but experts say that the half-year-long exhibition will bring at least 70 million visitors to Shanghai.
The expo was first held in London in 1851. It has a history of global influence. The Eiffel Tower, built during the Paris World Expo in 1889, became the symbol of the French capital.Many historic inventions, such as the telephone and airplane, all made their first appearance at a World Expo.
55. What does the word in bald “rivals” probably mean in the second paragraph?
A. competitors. B. enemies. C. players. D. supporters.
56. The winning of bidding for the World Expo 2010 and the 2008 Olympic Games implies ______.
A. China is beginning to play a more important part on the international stage.
B. China has played the most important role in the international affairs.
C. China has become a developed country for many years.
D. China is the first Asian country to win the expo bid in history.
57. As we know, in general, the Word Expo is usually held every ______ years, while the Olympics
is usually held every ______ years.
A. 4；5 B. 5；4 C. 4；4 D. 5；5
58. By bidding for the expo and the Olympics, we are sure that ______.
A. China will beat rivals from Russia, Mexico, Poland and South Korea
B. China will become a super country in the United Nations
C. China will build a famous tower like Eiffel Tower as the symbol of the capital
D. China will develop more quickly than before and will benefit a lot from them
四、阅读理解：（共20题，包括5题任务型阅读，每题2分，共40分）
A major earthquake rocked Haiti at 4:53 pm local time on Jan.12, 2010, killing possibly thousands of people but no official figure has been released so far.
The quake, which struck about 15km (10 miles) south-west of the capital, Port-au-Prince, was quickly followed by two strong aftershocks. In the space of a minute, numerous buildings fell down. A five-story U.N. building was also brought down by the 7.3 magnitude quake, the most powerful to hit Haiti in more than 200 years according to the U.S. Geological Survey.
As night fell, the whole city is in total darkness. You can see thousands of people sitting in the streets with nowhere to go. There are people running, crying, screaming. Describing the earthquake as a "catastrophe", Haiti’s president said the cost of the damage could run into billions.
Haiti became the first independent Caribbean state in the early 19th century. Haiti's location, history and attracting cl
imate once made it a tourist hot place. However, decades of poverty, environmental pollution and violence have left it as the poorest nation in the Americas. It has suffered a lot, including four hurricanes and storms in 2008 that killed hundreds.
51. The great earthquake happened to the _______ of the capital city.
A. south – west B. north – west C. south – east D. north – east
52. What can we infer from the underlined sentence?
A. People in Port-au-Prince don’t like to light on.
B. The earthquake happened in the evening.
C. Electricity in the city was cut off that night.
D. There are no lights at all in Port-au-Prince.
53. What’s the meaning of the word in bald “catastrophe”?
A. chance. B. joke. C. illness. D. disaster.
54. Which statement about Haiti is NOT true?
A. Haiti became an independent state in the early 19th century.
B. Haiti belongs to Americas, just like Canada, America and so on.
C. At one time, tourism was important to the economy of Haiti.
D. Haiti is a country where such strong quacks often take place.
When families gather for Christmas dinner, some will stick to formal traditions, that is, their tables will be set with the good dishes and silver bowls. But now in many other homes, this china-and-silver elegance (优雅)has given way to a stoneware (粗陶) and informality, with dresses in an informal and ordinary look. For hosts and guests, the change means greater simplicity and comfort. For makers of fine china in Britain, it means economic hard times.
Last week Royal Doulton, the largest employer in Stoke-on-Trent, announced that it is removing 1,000 jobs -- one-fifth of its total workforce. That brings to more than 4, 000 the number of positions lost in 18 months in the pottery (陶瓷) field. Wedgwood and other pottery factories made cuts earlier.
Although a strong pound and weak markets in Asia play a role in the downsizing, the layoffs（失业） in Stoke have their roots in great social changes. A spokesman for Royal Doulton admitted that the company "has been somewhat slow in catching up with the trend(潮流)" toward informal dining. Families eat together less often, he explained, and more people eat alone, either because they are single or because they want to eat in front of television. Even dinner parties, if they happen at all, have gone informal. In a time of long work hours and busy family schedules, busy hosts insist, rightly, that it's better to share a takeout pizza on paper plates in the family room than to wait for the perfect moment or a "real" dinner party. Too often, the perfect moment never comes. Iron a fine-patterned tablecloth? Forget it. Clean the silver bowls ? Who has time?
Yet the loss of formality has its down side. The fine points of etiquette (礼节) that children might once have learned before at the table by observation or instruction from parents and grandparents (" Chew with your mouth closed." "Keep your elbows off the table. ") must be picked up else-where. Some companies now offer etiquette courses for employees who may be able professionally but inexperienced socially.
71. In many homes nowadays, people tend to ______________________
A. stick to formal traditions when they dine
B. set their tables with the good dishes and silver bowls
C. have dinner informally
D. buy many sets of fine china
72. Why do people tend to follow the trend towards informal dining?
A. Family members need more time to relax.
B. Busy schedules leave people no time for formality.
C. People prefer to live a comfortable life.
D. Young people won't follow the etiquette of the older generation.
73. It can be learned from the passage that ‘Royal Doulton’ is .
A. a store of steel tableware B. a store of stoneware
C. a store of pottery chain D. a producer of fine china
74. The main cause of the layoffs in the pottery industry is .
A. the increased value of the pound B. the worsening economy in Asia
C. the change in people's way of life D. the fierce competition at home and abroad
75. In the last paragraph, we can find that formal table manners, though less popular than before in present social life, .
A. are still a must on certain occasions B. are certain to return sooner or later
C. are still being taught by parents at home D. can help improve personal relationships
NOT all memories are sweet. Some people spend all their lives trying to forget bad experiences. Violence and traffic accidents can leave people with terrible physical and emotional scars. Often they relive these experiences in nightmares.
Now American researchers think they are close to developing a pill, which will help people forget bad memories. The pill is designed to be taken immediately after a frightening experience. They hope it might reduce, or possibly wipe out, the effect of painful memories.
In November, experts tested a drug on people in the US and France. The drug stops the body releasing (释放) chemicals that fix memories in the brain. So far the research has suggested that only the emotional effects of memories may be reduced, not that the memories are wiped out. They are not sure to what degree people’s memories are affected.
The research has caused a great deal of argument. Some think it is a bad idea, while others support it.
Supporters say it could lead to pills that prevent or treat soldiers' troubling memories after war.
They say that there are many people who suffer from terrible memories.
"Some memories can ruin people's lives. They come back to you when you don't want to have them in a daydream or nightmare. They usually come with very painful emotions," said Roger Pitman, a professor of psychiatry at Harvard Medical School. "This could relieve a lot of that suffering."
But those who are against the research say that maybe the pills can change people’s memories and
changing memories is very dangerous because memories give us our identity (特质). They also help us all avoid the mistakes of the past.
"All of us can think of bad events in our lives that were terrible at the time but make us who we are. I'm not sure we want to wipe those memories out, "said Rebecca Dresser, a medical ethicist.
66. The passage is mainly about .
A. a new medical invention B. a new research on the pill
C. a way of wiping out painful memories D. an argument about the research on the pill
67. The drug tested on people can .
A. cause the brain to fix memories
B. stop people remembering bad experiences
C. prevent body producing certain chemicals
D. wipe out the emotional effects of memories
68. We can infer from the passage that .
A. people doubt the effects of the pills
B. the pill will certainly stop people's emotional memories
C. taking the pill will do harm to people's physical health
D. the pill has already been produced and used by the public in America
69. Which of the following does Rebecca Dresser agree with in the last paragraph ?
A. some memories can ruin people's lives.
B. people want to get rid of bad memories.
C. experiencing bad events makes us different from others.
D. the pill will reduce people's sufferings from bad memories.
70. You may probably read the passage in __________
A. a guidebook B. a textbook C. a medical magazine D. a science fiction
The Wall Street Journal Asia Edition (U.S.), the Globe and Mail (Canada), the Guardian (U.K.), among other foreign news agencies, have recently published articles on China's earthquake relief. They have all praised the earthquake relief efforts made by the Chinese government.
The Wall Street Journal Asia Edition published an article on May 21 saying that on the eighth day of the most serious natural disaster to hit China in decades, the main task of rescuing survivors from the ruins had been quickly replaced by the great challenge of helping them. The article said that people overseas have been deeply impressed by earthquake relief efforts by the Chinese government.
The Associated French Press (AFP) reported on May 21 that China has become more open in the whole rescue action.
Aircraft loaded with relief supplies from Ukraine, Russia, the United States, Singapore and many other countries have arrived in disaster areas in southwestern China.
The Associated Japanese Press (AJP) published an article on May 21 reporting that China is making great efforts to deal with a formidable task caused by the earthquake how to provide temporary shelter for so many people. The article said that many tents have been built; and food and medical care are provided to the people whose lives have been completely disrupted(搅乱)by the earthquake.
The Global and Mail of Canada published an article on May 20 that said the rapid earthquake relief work in Sichuan shows China's powerful economic strength.
An article carried in the British Guardian said that one week after the Sichuan earthquake, China began a three-day national mourning(哀悼) period at 14:28 on May 19, and all Chinese people stood in silence for three minutes in memory of the victims.
The ongoing search and rescue action are still encouraged by one unexpected survivor after another. Chinese officials said that, so far, no epidemic(流行病) had occurred after the earthquake.
61. How many press media are mentioned in the article?
A. 3 B. 4 C. 5 D. 6
62. what is the possible meaning of the underlined word formidable in paragraph 4 ?
A. difficult B. quick C. light D. heavy
63. According to the passage, what is the most difficult and important task in the earthquake-hit areas for the present ?
A. rescuing survivors B. providing temporary shelter and food for the victims
C burying dead bodies D. clearing away the ruins
64. What is the best title of the passage?
A. Foreign media praise China's earthquake relief
B. The rapid earthquake relief work in Sichuan shows China's powerful economic strength
C. The most serious natural disaster to hit China in decades
D. Tens of thousands of people’s lives have been completely disrupted by the earthquake.
65. Which of the following is NOT true according to the passage ?
A. Chinese government made great efforts to relieve the people after the earthquake
B. many countries in the world provide China with the relief sup C. in the earthquake-hit areas, people’s lives have been completely disrupted by the earthquake
D. the ongoing search and rescue action have completely stopped at the present time
粤公网安备 44130202000953号