Themarketinvestigationisindisp

更新 2022-09-03
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The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting（报价）, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
In making market investigations, one should ______.

A．get enough information concerned	B．advertise his products
C．produce high quality goods	D．none of the above

The word "indispensable" in the first line means ______.

A．impossible	B．necessary
C．advisable	D．available

Which of the following statements is NOT true?

A．The relationship between market investigation and sales promotion is just as that of the lips and
teeth.

B．It is impossible to succeed in selling a product without market investigation.

C．There are various ways of making market investigation.

D．Production goes before market investigation.

All the following are channels to get market information except ________.

A．to have commercial counsellor' s office of our embassies stationed abroad

B．to promote the quality of our own products

C．to send trade groups abroad every now and then

D．to have face-to-face talk

s with foreign businessmen

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What will people die of 100 years from now? If you think that is a simple question, you have not been paying attention to the revolution that is taking place in bio-technology. With the help of new medicine, the human body will last a very long time. Death will come mainly from accidents, murder and war. Today’s leading killers, such as heart disease, cancer, and aging itself, will become distant(遥远的) memories.
In discussion of technological changes, the Internet gets most of the attention these days. But the change in medicine can be the real technological event of our times. How long can humans live? Human brains were known to decide the final death. Cells are the basic units of all living things, and until recently, scientists were sure that the life of cells could not go much beyond 120 years because the basic materials of cells, such as those of brain cells, wouldn’t last forever. But the upper limits will be broken by new medicine. Sometime between 2050 and 2100, medicine will have advanced to the point at which every 10 years or so, people will be able to take medicine to repair their organs(器官).The medicine, made up of the basic building materials of life, will build new brain cells, heart cells, and so on—in much the same way our bodies make new skin cells to take the place of old ones.
It is exciting to imagine that the advance in technology may be changing the most basic condition of human existence, but many technical problems still must be cleared up (澄清) on the way to this wonderful future.
64.According to the passage, human death is now mainly caused by _______.
A.diseases and aging B.accidents and war
C.accidents and aging D.heart disease and war
65.In the author’s opinion, today’s most important advance in technology lies in ______.
A.medicine B.the Internet C.brain cells D.human organ
66.Humans may live longer in the future because ________.
A.heart disease will be far away from us
B.human brain can decide the final death
C.the basic materials of cells will last forever
D.human organs can be repaired by new medicine
67. We can learn from the passage that ______.
A.human life will not last more than 120 years in the future
B.humans have to take medicine to build new skin cells now
C.much need to be done before humans can have a longer life
D.we have already solved the technical problems in building new cells

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The Mona Lisa, one of the world’s most famous paintings, has been recreated with 3,604 cups of coffee—and 564 pints of milk. The different colors were created by adding no, little or lots of milk to each cup of black coffee.
The recreated Mona Lisa measured 20 feet long and 13 feet wide. It took a team of eight people three hours to complete the work. It was created for The Rocks Aroma Festival in Sydney, Australia, and seen by 130,000 people who attended the one-day coffee-lovers event.
Elaine Kelly, one of the organizers from the Sydney Harbor Foreshore Authority, was delighted with the result. She said, “Each coffee cup was filled with varying amounts of milk to create the different shades(色度) of the painting. We wanted to create an element of surprise and a sense of fun in the way we communicated with the public.”
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After much planning it was great to see it coming together so well and the 130,000 people who attended the event certainly enjoyed it and were deeply attracted by it,” said Kelly.
60.How were the different colors of the recreated Moma Lisa created?
A.By adding different amounts of black coffee to each cup of milk.
B.By adding different amounts of milk to each cup of black coffee.
C.By using paints of different colors
D.By using different kinds of coffee
61.How large is the recreated Mona Lisa?
A. 20 square feet               B. 260 square feet
C. 564 square feet              D. 3,604 square feet
62.The people who saw the recreated Mona Lisa are all_______ lovers.
A.Mona Lisa      B.milk     C.coffee     D.painting
63.The event organizers chose to recreate the Mona Lisa for the following reasons EXCEPT that _________ .
A. the Mona Lisa is a very iconic painting in history
B. the Mona Lisa has never been reproduced out of coffee
C. the idea can be actually carried out
D. it is very easy to do so

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This weekly four-day physical activity schedule will get your kids excited about being active.
Tuesday
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Thursday
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Saturday
Get the whole family out of the house together and over to a park. Bring lots of sports equipment, pack a healthy picnic and have a family competitive sports day. Kids and adults get into groups and play against each other in tennis, basketball or soccer. After everyone has played hard for a couple of hours, stop for a picnic and then if your family isn’t too tired, go back and play some more.
Sunday
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56.What can be the best title for this text?
A.How to make children like activities.
B.A weekly four-day physical activity plan for kids.
C.Physical activities are important to kids.
D.A plan that will do much good to kids.
57.Parents are advised to use a pedometer together with their kids because _______.
A.they can give their kids some advice about walking
B.it can prevent them from watching TV too much
C.this will allow them and their kids to have a fun competition
D.their kids will not use it if they don’t
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A.let him watch it for a short time
B.watch cartoons with him
C.take him out for a walk instead
D.show fitness movies to him
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A. in a park B. in a mountain C. in a restaurant D. at home

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77. Which of the following is NOT an advantage of computer newspapers?
A. They are cheaper than traditional newspapers.
B. They are more convenient to read.
C. You can choose the kind of voice you want to hear.
D. You can easily save information for future use.
78. Which of the following is a reason why it will take a long time to complete the changeover?
A. The technology is impossible now.
B. Computer newspapers are too expensive.
C. The popularization of computers needs a long time.
D. Traditional newspapers are easier to read.
79. It can be inferred that journalists are against computer newspapers because _________.
A. they don’t know how to use computer
B. they think computer newspapers take too much time to read
C. they think the new technology is bad
D. they have been trained to write for traditional newspapers
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A. Newspapers are out of fashion.
B. Newspapers of the future will be on the computer.
C. New communications technology.
D. Computer newspapers are well liked

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If you sleep curled up , you are probably a very nervous person. You have a low opinion of yourself and so you are often very defensive. You are shy and you don’t normally like meeting people. You prefer to be on your own. You are easily hurt.
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73. Which of the following might be the best title of the passage?
A. Your Sleeping Position and Your Personality
B. Sleeping and Your Health
C. The Secrets of Your Sleeping
D. Pay Attention to Your Sleeping Positions
74. If one goes to sleep on his stomach, he might ________.
A. never express his real feelings             B. keep himself secret from others
C. be a very nervous person                 D. be usually careful
75. A person who sleeps curled up might ________.
A. like to stay alone                       B. love having a good time
C. be very ambitious                    D. always feel confident
76. Which of the important sleeping position that might let out your secrets?
A. The sleeping position when you fall asleep
B. The sleeping position when you wake up.
C. The sleeping position when you feel comfortable.
D. The sleeping position at midnight.

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