Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables(变量): language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To deal with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment lie in the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural differences. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from disappearing.
The other school suggests that companies must adjust business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia(近视) or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your rivals, know your audience, and know your customer. According to the passage, which of the following is true?
| A．Business diversity is not necessary. |
| B．All international managers can learn culture. |
| C．Most people do not know foreign culture well. |
| D．Views differ on how to treat culture in business world. |
According to the author, the model of Pepsi .
| A．is different from the model of McDonald’s . |
| B．reflect the idea that business is business. |
| C．has converged cultural differences . |
| D．shows the reverse of globalization . |
The two schools of thought .
| A．both think dealing with cultural environment is the most complicated problem in business |
| B．both admit the existence of cultural diversity in business world. |
| C．both advocate that different policies be set up in different countries. |
| D．both propose that companies should tailor business approaches to individual cultures. |
This article is supposed to be most useful for those .
| A．who have connections to more than one type of culture |
| B．who are interested in researching the topic of cultural diversity |
| C．who want to run business in other countries |
| D．who want to travel abroad |
Traditional fairytales(童话) are being given up by parents because they are too scary for their young children, a study found．
Research uncovered that one in five parents has got rid of old literature such as Snow White and the Seven Dwarves and Rapunzel in favor of more modern books．One third of parents said their children have been left in tears after hearing the gruesome details of Little Red Riding Hood．And nearly half of mothers and fathers refuse to read Rumplesliltshin to their kids as the themes of the story are kidnapping and killing．Similarly, Goldilocks and the Three Bears was also a tale likely to be left on the book shelf as parents felt it forgives stealing．
The survey of 2,000 adults was completed to mark the launch of the hit US drama GRIMM （ 格林童话剧） , which starts tonight at 9pm on Watch, and sees six drama series based on traditional fairytales．
The survey found a quarter of parents questioned wouldn’t consider reading fairytales to their kids．And 52 percent of the parents said Cinderella didn’t send a good message to their children as it describes a young woman doing housework all day．
Steve Hornsey, General Manager of Watch, said: "Bedtime stories are supposed to calm children down and send them off to sleep soundly．But as we see in GMMM, fairytales can be dark and dramatic so it’s understandable that parents worry about reading them to young children．As adults we can see the innocence in fairytales, but a five - year - old child could take them too literally．Despite the dark nature of classic fairytales as we see in GRIMM, good will defeat evil and there is always a moral to the story．"
The study also found two thirds of mums and dads try to avoid stories which might give their children nightmares．The most popular book read at bedtime is now 'The Very Hungry Caterpillar' by Eric Carle.
However half of parents said traditional tales are "more likely to have a strong moral message than a lot of modern kids' books, such as The Gruffato, The Hungary Caterpillar and the Mr. Men books．Classical works for children are being avoided by parents they think .
| A．they contain unmoral themes |
| B．they are terrifying |
| C．they encourage stealing, kidnapping and killing |
| D．they are tired of answering questions |
What does the underlined word "gruesome" mean?
| A．Very horrible | B．Very amusing |
| C．Very disappointing | D．Very amazing |
Which stories are the popular bedtime stories that parents like to tell their children now?
| A．Snow White and the Seven Dwarves and Cinderella |
| B．The Very Hungry Caterpillar and Little Red Riding Hood. |
| C．The Very Hungry Caterpillar andMr. Men |
| D．Goldilocks and the Three Bears and Cinderella |
According to Steve Hornsey , adults can see innocence in a fairy tale but a 5-year-old child might ______．
| A．think it is different from the reality |
| B．dislike it because it is scary |
| C．believe exactly what the tale says |
| D．feel there is a moral to the story |
Here are some of the world’s most impressive subways
| The Tokyo Metro and Toei Lines |
Features: The Tokyo Metro and Toei lines that compose Tokyo’s massive(庞大的)subway system carry almost 8 million people each day, making it the busiest system in the world. The system is famous for its oshiya— literally, “pusher”— who pushes passengers into crowded subway cars so the doors can close. And you think your commute (上下班路程) is hell. |
| The Moscow Metro |
Features: The Moscow Metro has some of the most beautiful stations in the world. The best of them were built during the Stalinist era and feature chandeliers(枝形吊灯), marble moldings and elaborate murals(精美的壁画). With more than 7 million riders a day, keeping all that marble clean has got to be a burden. |
| The Hong Kong MTR |
Features: The Hong Kong MTR has the distinction of being one of the few subway systems in the world that actually turns a profit. It’s privately owned and uses real estate development along its tracks to increase income and ridership. It also introduced “Octopus cards” that allow people to not only pay their fares electronically, but buy stuff at convenience stores, supermarkets, restaurants and even parking meters. It’s estimated that 95 % of all adults in Hong Kong own an Octopus card. |
| Shanghai Metro |
Features: Shanghai is the third city in China to build a metro system, and it has become the country’s largest in the 12 years since it opened．Shanghai Metro has 142 miles of track and plans to add another 180 miles within five years. By that .point, it would be three times larger than Chicago “L”. The system carries about 2.18 million people a day. |
| The London Metro |
Features: Londoners call their subway the Underground, even though 55 percent of it lies above ground. No matter when you’ve got the oldest mass-transit system in the world, you can call it anything you like．Trains started in1863 and they’ve been running ever since. Some 3 million people ride each day, every one of them remembering to “Mind the gap”. |
Which one can provide the riders some wonderful decorations at the stations?
| A．The Tokyo Metro and Toei Lines | B．The Moscow Metro |
| C．The London Metro | D．The Hong Kong MTR |
________ is done with the purpose of making money．
| A．The Tokyo Metro and Toei Lines |
| B．The Moscow Metro |
| C．The London Metro |
| D．The Hong Kong MTR |
We can learn from the passage that Shanghai Metro____________．
| A．carries the most people each day |
| B．is the world’s largest |
| C．may be larger than the Chicago “L” in the future |
| D．is the busiest in the world |
What do we know about the Hong Kong MTR?
| A．It is not owned by state. |
| B．It has become the country’s largest subway since it opened. |
| C．It carries the most people every day. |
| D．It is the busiest system in the world. |
Some years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times，but I could hardly claim to know my way around the continent. Moreover, my knowledge of foreign languages was limited to a little college French.
I hesitated. How would I, unable to speak the language, totally unfamiliar with local geography or transportation systems, set up interviews and do research? It seemed impossible, and with considerable regret. I sat down to write a letter begging off. Halfway through, a thought ran through my mind： you can't learn if you don't try. So I accepted the assignment.
There were some bad moments. But by the time I had finished the trip I was an experienced traveler. And ever since，I have never hesitated to head for even the most remote of places，without guides or even advanced bookings, confident that somehow I will manage.
The point is that the new, the different, is almost scary by definition. But each time you try something, you learn, and as the learning piles up, the world opens to you.
I've learned to ski at 40, and flown up the Rhine River in a balloon. And I know I'll go on doing such things. It's not because I'm braver or more daring than others. I'm not. But I'll accept anxiety as another name for challenge and I believe I can accomplish wonders.The author accepted the assignment because _____
| A． he had never travelled abroad before |
| B． he hardly knew any foreign languages |
| C． he was familiar with any other country in Europe |
| D． he would learn something new and different by trying |
Which of the following statements is TRUE?
| A． The author had been abroad only twice. |
| B． The author thought the trip was hard but worthwhile. |
| C． The author admitted that anything different was terrible. |
| D． The author must be good at doing research and making interviews. |
We can infer from the text that the author is _____.
| A．awkward | B．generous | C．stubborn | D．brave |
What's the best title of the text?
| A．An Interesting Trip Abroad | B．My First Writing Assignment |
| C．Ready to Try and Challenge | D．How to Be Daring and Brave |
阅读短文并回答问题，将答案写到答题卡相应的位置上（请注意问题后的词数要求）。
You can't avoid a conflict at work. If you can avoid a conflict, it means you will win what you want regardless of what the other person wants. Since the potential issue has not been removed, it will simply reappear later. Here are the necessary steps to effectively get rid of conflicts at work.
★ Realize that some conflicts are unavoidable at work. On numerous occasions, conflict and disagreement are likely to happen. But when a conflict happens it's not the end of the world. On the contrary, it can be the beginning of an interesting learning process. Conflicts mean that people care enough to disagree strongly. The trick is not to allow the conflict to go on forever.
★ Handle conflicts sooner rather than later. Solve a conflict when it starts, as it only gets worse with time going by. Conflicts at work arise not from something that was said, but from something that wasn't said! Everyone's waiting for the other to admit he's wrong and gets more unpleasant after the conflict has lasted a while. It's essential to interrupt the "waiting game" before it gets to that point.
★ Ask nicely. If somebody has done something that made you angry, or if you don't understand their viewpoint or actions, simply asking nicely about it can make a world of difference. Never assume that people do what they do to annoy or hurt you. Sometimes there's a good reason why that person does what he or she does, and a potential conflict disappear right there. Do remember to make an inquiry, not an accusation of any sort.
★ Appreciate. Praise the other part in the conflict. Tell them why it's worth it to you to solve the conflict. This can be difficult as few people find it easy to praise and appreciate a person they disagree strongly with, but it's a great way to move forward.
| Topic |
How to |
| Reason |
Conflicts won't |
| ● Don't be afraid of conflicts which can happen in many ●Interrupt the "waiting game" and try to admit your ● Don’t imagine people do something to make you ● Remember not to ● Try to appreciate the other part in the conflict although it is |
|
| As long as you learn to do with conflicts, you'll work in joy. |
All young people dream of travelling the world. They are restless and very eager to see new sights. However, they have little idea how they would really do it if given the chance. Because their knowledge of geography is quite limited, they seldom know much about the places they wish to visit or how they would get there.
Already hundreds of thousands of Chinese student tourists are visiting these places-Wuyi, Lhasa, Lijiang, Dali, Vientiane and Phnom Penh. Indeed, these students will soon be the most travelled generation in China’s long history. The World Tourist Organization predicts that a quarter of a century from now the number of Chinese tourists going abroad will be twenty times what it is today. The largest percentage of these tourists will visit Southeast Asia. Not all Chinese who travel abroad will be tourists, however. More and more youths are deciding to volunteer their skills in this region; much like their peers in the Peace Corps and VSO.
Critical thinking skills required include planning for a trip and solving problems after the trip has begun. The focus is on how to read an atlas (地图集) to make travel plans and how to find ways of travelling. An atlas offers a wealth of information about geography and is one way to increase students’ awareness of their global environment. Use of an atlas especially addresses the needs of students with different visual and spatial (空间的) learning styles.The main idea of the first paragraph is ________.
| A．all young people wish to travel around the world |
| B．all young people like to learn the knowledge of geography |
| C．all young people like travelling but their knowledge of geography is quite limited |
| D．all young people are aware of the places they are going |
These places, Wuyi, Lhasa, Lijiang, Dali, Vientiane and Phnom Penh, lie in ________.
| A．China | B．Europe | C．Vietnam | D．Asia |
Which of the following statements is TRUE?
| A．The number of Chinese tourists going abroad will be twenty times what it istoday in about 25 years. |
| B．The number of Chinese tourists going abroad will be twenty times what it is today in about 10 years. |
| C．Southeast Asia will become the most popular visiting place in the world. |
| D．Young people will be addicted to Internet travelling. |
One way to increase students’ awareness of their global environment is for them to ____
| A．watch TV | B．listen to radio news |
| C．read an atlas | D．plan a trip |
The underlined phrase “a wealth of” can be replaced by “_________”.
| A．a number of | B．a great many | C．a great many of | D．a great deal of |
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