阅读理解(共5小题；每小题2分，满分10分)
根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Advertising Everywhere
1 Now that messages can go around the world at high speed，the world isbecoming smaller and products can be sold everywhere．But it is true that the problems ofinternational advertising—problems of language and culture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement wastranslated from English into Spanish，it told people that they could fly without wearing clothes!
To avoid problems in translation，most advertisement firms are now writing completely new ads．In writing new ads，international advertisers must choose different methods of advertising for different countries．In some countries，an advertisement usually gives a description of the product
and explains why it is better than others． 2 But in Japan，the message is based more on situations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at a party，picnic，or in some other pleasant situations．They will
not say that a product is better than others．Instead，the goal will be to create a good feeling about
the product
3 For instance，certain countries will not allow TV advertisements on Sundays，and others will not allow them for children’s products on any day．The world advertiser who does
not understand such laws aud customs will soon have problems．
Finally，there is the choice of what to advertise． 4 So the best advertisement in the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s in Hawaii，you will find Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．
All of these products must be sold with the right kind of message 5 But no matter how difficult this job may be，it is very important for global advenrtisers to do it well．Knowing how to advertise in the world market can help companies for success．
| A．People around the world have different likes and dislikes． |
| B．This is true in the United States，Britain，and Gemany |
| C．They just show how the product is made |
| D．In the advertising industry，selling products is the most important goal |
E．International advertisers must also consider differences in laws and customs
F．It can be explained by a word，a passage，or even a picture
G．It can never be an easy job for advertisers to create message
第二节：英国卫报就教育问题在其网站上组织了一次讨论，其中Jesica、Bernal、Stevens、Carlos与lnersoll的观点颇具代表性。第61—65题是他们各自的观点。阅读下面发表在the Guardians网站上的6段留言（A、B、C、D、E和F），选择与其观点一致的表述，并在答题纸上将该项标号涂黑。选项中有一项是多余选项。
61．Stevens blames the modern methods of teaching for the deafening noise in primary schools.
62．Jessica holds the view that it’s shameful that the investment in education has not achieved the expected results.
63．Ingersoll believes that education should be assessed from the students’ aspect and that how much they enjoy is what counts most.
64．Carlos thinks that in terms of education, students’ own willingness to learn really matters.
65．Bernal thinks the standard of education has made significant progress though we may not see plenty of obvious sings of it.
|
|||
 |
|||
|
|
The black robin is one of the world’s rarest birds. It is a small, wild bird, and it lives only on the island of Little Mangere, off the coast of New Zealand. In 1967 there were about fifty black robins; in 1977 there were fewer than ten. These are the only black robins left in the world. The island has many other birds, of different kinds, large and small; these seem to multiply very happily.
Energetic steps are being taken to preserve the black robin. Detailed studies are going on, and a public appeal for money has bee made. The idea is to buy another island nearby as a special home, a “reserve”, for threatened wild life, including black robins. The organizers say that Little Mangere should then be supplied with the robin’s food—it eats only one kind of seed. Thousands of the required plants are at present being cultivated in new Zealand. The public appeal is aimed at the conscience of mankind, so that the wild black robin will not die out and disappear form the earth in our time at least.
Is all this concern a waste of human effort? Is it any business of ours whether the black robin survives or dies out? Are we losing our sense of what is reasonable and what is unreasonable?
In the earth’s long, long past, hundreds, of kinds of creatures have evolved, risen to a degree of success—and died out. In the long, long future, there will be many new and different forms of life. Those creatures that adapt themselves successfully to what the earth offers will survive for a long time. Those that fail to meet the challenges will disappear early. This is nature’s proven method of operation.
The rule of selection—“the survival of the fittest”—is the one by which human beings have themselves arrived on the scene. We, being one of the most adaptable creatures the earth has yet produced, may last longer than most. You may take it as another rule that when, at last, human beings show signs of dying out, no other creature will extend a paw to put off our departure. On the contrary, we will be hurried out. For nature, tough fair, is a hard-hearted mistress. She has no favorites.
Life seems to have grown too tough for black robins. I leave you to judge whether we should try to do something about it.
57．The black robin is dying out mainly because__________.
A．people have been very careless about its survival
B．its only food supply is far from enough on Little Mangere
C．the other birds on the island have destroyed it
D．the appeal for money has come at the wrong time
58．In Paragraph 3, the writer puts forward three questions to__________
A．make a comparison B．make an argument
C．introduce a topic D．present his own idea
59．As for selection and survival, the decisive factor seems to be__________.
A．the ability to adapt to changed or changing conditions
B．the number of wild life reserves that are available
C．the concern and generosity of the public
D．the size of the home, or the amount of space one has to live in
60．The writer’s attitude towards the protection of the black robins is__________.
A．active B．passive C．unconcerned D．optimistic
Andrew Carnegie was a 19th century steel tycoon（大亨）who became one of the 20th century’s most famous philanthropists（慈善家）His life story is one of the most famous rags-to-riches accounts in United States history.
Carnegie was born in Dunfermlined, Scotland, on November 25,1835. The son of a weaver, he came with his family to the United States in 1848 and settled in Allegheny, Pennsylvania. At age thirteen, Carnegie went to work as a bobbin（线轴）boy in a cotton mill. He then moved rapidly through a series of jobs with Western Union and the Pnnsylvania Railroad. In 1865, he resigned to establish his own business and eventually organized the Carnegie Steel Company, which started the steel industry in Pittsburgh. At age sixty-five, he sold the company to J. P. Morgan for $480 million and devoted the rest of his life to his philanthropic activities and writing, including his autobiography（自传）.
Many persons of wealth have contributed to charity, but Carnegie was perhaps the first to state publicly that the rich have a moral responsibility to donate their fortune. In 1889 he wrote The Gospe（福音）of Wealth, in which he stated that all personal wealth beyond what was required to supply the needs of one’s family should be regarded as a trust fund to be managed for the benefit of the company.
Carnegie set about giving away his fortune through countless personal gifts and through the establishment of various trusts. In his thirties, Carnegie had already begun to give away some of his fast-accumulating funds. His first large gifts were made to his native town. Later he created seven philanthropic and educational organizations in the United States, including Carnegie Corporation of New York, and several more in Europe.
One of Carnegie’s lifelong interests was the establishment of free public libraries to make available to everyone a means of self-education. There were only a few public libraries in the world when, in 1881, Carnegie began to promote his idea. He and the Corporation subsequently（随后）spent over $56 million to build 2,509 libraries throughout the English-speaking world.
After this program was ended in 1917, the Corporation continued for about forty years an interest in the improvement of library services. Other major program in the Corporation’s early history included adult education and education in the fine arts.
During his lifetime, Carnegie gave away over $350 million. He died in Lenox, Massachusetts on August 11,1919.
53．Carnegie became wealthy by__________.
A．his investment in weaving industry B．his father’s financial support
C．starting his steel business from nothing D．his philanthropic activities
54．What is the correct order of events related to Carnegie?
a．He sold his company.
b．He organized the Carnegie Steel Company.
c．He worked in a cotton mill.
d．He came to the United States.
e．He wrote The Gospel of Wealth.
A．c-d-e-b-a B．c-b-a-d-e C．d-c-b-e-a D．d-b-a-e-c
55．What can we learn about Carnegie according to the passage?
A．He was the first wealthy person who contributed to charity.
B．He believed that it was the duty of the wealthy to help society.
C．He called on the wealthy to give away all of their fortune to help the poor.
D．He was willing to give personal gifts only to his friends and relatives.
56．Carnegie established public libraries in order to __________.
A．win a good reputation for his company
B．collect money for his educational organizations
C．improve library services
D．help people educate themselves
People have long debated the essence（本质）of human nature．Some people think humans are
born good．In San Zi Jing（Three Chara~er Classic），a Chinese children’s educational book from
the 13th century, we read：“Men at birth are naturally good．Their natures are similar, their habits
become different．’’
Yet some philosophers disagree with this．They think men are born selfish and vicious（恶的）．
For example，Thomas Hobbes，the 1 7th century English philosopher argued that men are born self-
interested and with a liking for war．
Over the centuries，different philosophers have argued their cases．Now the results of a new
study，which contrasts the behavior of very young children and young chimpanzees（黑猩猩）
suggests that human beings are born sociable and helpful to others，according to a New York Times
report．
“Of course every animal must to some extent be selfish to survive．But the biologists also see
in humans a natural willingness to help．”The New York Times science reporter Nicholas Wade writes．
Wade quotes a book published in October by American psychologist Michael Tomasello．
Tomasello writes：“When infants（婴儿）18 months old see an unrelated adult whose hands are
full and who needs help opening a door or picking up a dropped clothespin，they will immediately
help．The helping behavior seems to be innate because it appears so early and before many parents
start teaching children the rules of polite behavior．’’
Tomasello finds that this behavior is not the result of an incentive（动机）of a
reward，suggesting training does not influence it．And it seems to happen across cultures，with their different timetables for teaching social rules．For these reasons，Tomamsello concluded that helping is natural，not something taught by parents or culture．
And it seems that infants cannot only help in practical ways，it can also help with information，
Tomasello writes．From the age of 1 2 months they will point at objects thin all adult pretends to
have lost．Chimpanzees，by contrast，never point at things for each other, and when they point for
people．it seems to be as a command to go fetch something rather than to share information．
49．What is the article mainly about?
A．The behavior of young children．
B．Former philosophies about human nature.
C．The difference between babies and baby chimpanzees.
D．A new study of human nature．
50．According to Michael Tomasello, human beings are born __________.
A．similar to chimpanzees in nature B．selfish and Vicious
C．sociable and helpful D．with a liking for war
51．Of all the following，__________has a negative attitude towards human nature.
A．Three Character B．Thomas Hobbes
C．Nicholas Wade D．Michael Tomasello
52．According to the study，it's safe to say that __________.
A．human beings are not selfish
B．children like to help others when they get a reward
C．different countries teach social rules at different times
D．children tend to be helpful if they are taught early
Welcome to Language upon Thames. This brochure has been designed to give you an
overview of our Language School and the courses we offer. If you have some additional questions
please do not hesitate to contact us for more information.
At Language upon Thames, we feel it is important to be flexible, in order that students can
decide what period of study suits them best.
Small Group General English Courses
These courses are aimed at students who wish to improve their speaking, listening, reading and
writing skills and are offered at the following levels:
BEGINNERS
ELEMENTARY（初级）
PRE-INTERMEDIATE
INTERMEDIATE
UPPER-INTERMEDIATE
Studying one of the above courses will enable you to use English more confidently and competently （适合地）on a daily basis.
Try our free online test to see which level you are at —CLICK HERE
Exam courses
These courses are aimed at students who wish to gain academic qualifications in English and are offered at the following levels:
University of Cambridge exams:
ADVANCED1—FCE（First certificate）
ADVANCED2—CAE（Advanced）
ADVANCED3—CPE（Proficiency）
Studying one of the above courses will enable you to continue your education or enter university in this country. （Students wishing to gain admission to a British university are normally required to have the Cambridge Proficiency Certificate.）
Speaking, Listening & Pronunciation
This course builds on communicative confidence and competence and is aimed at students who
wish to develop the important skills of speaking and listening.
Emphasis is also placed on pronunciation, with activities designed to meet the needs of
students of different nationalities, who need to focus on different areas.
CLICK HERE to register for a General English course.
Other Languages
At Language upon Thames we offer a wide range of cafes, restaurants, shops and bars. Most importantly, we have foreign language classes of French, Japanese, German, Spanish and Italian during the day, evening or on a one-to-one basis.
45．What does this passage mainly talk about?
A．An overview of the language school.
B．Ways to develop students’ language skills.
C．A brief introduction to some English courses.
D．Solutions to build students’ communicative confidence.
46．If you attend Exam Courses, you will __________.
A．use English more confidently and competently
B．gain academic qualifications in English
C．have better pronunciation and deal with everyday English well
D．be able to get admitted into a university for further education in this country
47．Judging from the description, we can tell that this passage must be taken from__________.
A．a newspaper B．a magazine C．the Internet D．a guidebook
48．According to the passage，we may conclude that the English courses offered by Language upon
Thames__________．
A．are flexible but with few language activities designed for students of different nationalities
B．are flexible and will meet the needs of students at different levels and with different
backgrounds
C．place much emphasis on language skills but pay less attention to the needs of learners
D．are all aimed to improve students’ communicative competence by giving classes on a one—
to-one basis
粤公网安备 44130202000953号