Wily is it that students in less popular majors sometimes find it easier to get a job? Simple. It’s because they are out there in the “blue ocean"，a relatively untouched area.
The term was created by Chan Kim and Renee Manborgne, two professors
ho use it to describe less crowded parts of business and industry with little or not completion. It contrasts with the “red ocean", which is already saturated, competitive, and crowded with people or companies providing the same services or producing the same goods.
According to these two authors，the primary goal of business is to enter the “blue ocean" or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined，it’s a catalyst(催化剂)for the blue ocean market.
McDonald’s is a popular example. Traditional restaurants have waiters，table settings，men us，and a certain type of service. McDonald’s，however，was different. It did away entirely with waiters and table service，and kept the menu limited.
But in its number of locations，speed，overall quality and child friendliness. McD0naid's did far better than traditional restaurants. In this sense，one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.
63. According to Chan Kim and Renee Mauborgne，“blue ocean” means .
A. crowded parts of business and industry with little competition
B. new markets which are full of competition .
C. new companies offering different services from old ones
D. certain untouched markets with few competitors
64. The underlined word "saturated” in Para. 2 probably means“ ”.
A. carry out according to an unusual method B. arrange in advance
C. be unable to take any more D. be different from the old market
65. McDonald’s success lies in .
A. its being different from traditional restaurants
B. inventing a unique business with few competitors
C. its advanced operation and management
D. its best overall quality and services
66. For a website providing information and services for new mothers，finding the “blue ocean" means . ·
A. offering something other websites don’t have
B. offering the best information and services
C. creating a new market to help the website stand out
D. looking for a unique position in the marketplace
The values of artistic works, according to cultural relativism(相对主义), are simply reflections of local social and economic conditions. Such a view, however, fails to explain the ability of some works of art to excite the human mind across cultures and through centuries.
History has witnessed the endless productions of Shakespearean plays in every major language of the world. It is never rare to find that Mozart packs Japanese concert halls, as Japanese painter Hiroshige does Paris galleries, Unique works of this kind are different from today’s popular art, even if they began as works of popular art. They have set themselves apart in their timeless appeal and will probably be enjoyed for centuries into the future.
In a 1757 essay, the philosopher David Hume argued that because“the general principles of taste are uniform(不变的) in human nature,”the value of some works of art might be essentially permanent. He observed that Homer was still admired after two thousand years. Works of this type, he believed, spoke to deep and unvarying features of human nature and could continue to exist over centuries.
Now researchers are applying scientific methods to the study of the universality of art. For example, evolutionary psychology is being used by literary scholars to explain the long-lasting themes and plot devices in fiction. The structures of musical pieces are now open to experimental analysis as never before. Research findings seem to indicate that the creation by a great artist is as permanent an achievement as the discovery by a great scientist.According to the passage, what do we know about cultural relativism?
| A．It introduces different cultural values. |
| B．It explains the history of artistic works. |
| C．It relates artistic values to local conditions. |
| D．It excites the human mind throughout the world. |
In Paragraph 2, the artists are mentioned in order to show that _____ .
| A．great works of art can go beyond national boundaries |
| B．history gives art works special appeal to set them apart |
| C．popular arts are hardly distinguishable from great arts |
| D．great artists are skilled at combining various cultures |
According to Hume, some works of art can exist for centuries because_____ .
| A．they are results of scientific study |
| B．they establish some general principles of art |
| C．they are created by the world’s greatest artists |
| D．they appeal to unchanging features of human nature |
Which of the following can best serve as the title of the passage?
| A．Are Artistic Values Universal? |
| B．Are Popular Arts Permanent? |
| C．Is Human Nature Uniform? |
| D．Is Cultural Relativism Scientific? |
There are many places to go on safari（观赏野生动物）in Africa, but riding a horse through the flooded waters of Botswana's Okavango Delta must rank as one of the world's most exciting wildlife journeys.
Several safari camps operate as the base for this adventure, providing unique rides twice a day to explore deep into the delta. The camps have excellent horses, professional guides and lots of support workers. They have a reputation for providing a great riding experience.
The morning ride, when the guides take you to beautiful, shallow lakes full of water lilies, tends to be more active. It is unlike any other riding experience. With rainbows forming in the splashing water around you and the sound of huge drops of water bouncing off your body and face. It is truly exciting. You are very likely to come across large wild animals, too. On horseback it is possible to get quite close to elephants, giraffes and many other animals. The sense of excitement and tension levels rise suddenly though, as does your heart rate, as you move closer to them.
In the evening, rides are usually at a more relaxed and unhurried pace. With golden light streaming across the grassy delta and the animals coming out to eat and drink. Sedate though they are, rides at this time of day are still very impressive. As the sun's rays pass through the dust kicked up by the horses, the romance of Africa comes to life.
Back at the camp you can kick off your boots and enjoy excellent food and wine. Looking back on your day, you will find it hard to deny that a horseback Safari is as close as you will ever come to answering the call of the wild.What does the underlined word "They" refer to?
| A．Flooded waters | B．Wildlife journey |
| C．Safari camps | D．Unique rides |
What does the author find most exciting about a horse safari?
| A．Seeing and feeling the real African life. |
| B．Enjoying good food and wine at the camp. |
| C．Hunting large animals just as our ancestors did. |
| D．Being part of the scene and getting close to animals. |
What does the underlined word "sedate" probably mean?
| A．Wild and romantic | B．Slow and peaceful |
| C．Hurry and thirsty | D．Active and excited |
The author introduced the riding experience in the OKavango Delta mainly by________.
| A．Following space order | B．Following time order |
| C．Making classifications | D．Giving examples |
LakeLander ·2 hours ago
Today, a man talked very loud on his phone on a train between Malvern and Reading, making many passengers upset. I wonder how he would react if I were to read my newspaperoutloudonthetrain, Ihave never had the courage to do it, though.
Pak50 ··· ·57 minutes ago
Why not give it a try? Perhaps you should take lessons on a
musical instrument. The late musician Dennis Brian is said to have
asked a fellow train passenger to turn off his radio. When his
request was refused, he took out his French horn(号) and started to practice.
Angie O'Edema·42 minutes ago
I don't see how musical instruments can help improve manners in public. Don't do to others what you wouldn't like to be done to yourself. Once, a passenger next to me talked out loud on his mobile phone. I left my seat quietly, giving him some privacy to finish his conversation. He realized this and apologised to me. When his phone rang again later, he left his seat to answer it. You see, a bit of respect and cooperation can do the job better.
Taodas ·29 minutes ago
I did read my newspaper out loud on a train, and it turned out well. The guy took it in good part, and we chatted happily all the way to Edinburgh.
Sophie 76 ·13minutes ago
I have not tried reading my newspaper out loud on a train, but ,several years ago, I read some chapters from Harry Porter to my bored and noisy children. Several passengers seemed to appreciate what I did.
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The passenger made an apology to Angie O'Edema because.
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| 2． |
Who once read a newspaper out loud on a train?
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| 3． |
What is the discussion mainly about?
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| 4． |
Where is the passage most probably taken from?
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In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics（策略）.
One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.
Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
| 1． |
Why do stores usually display fruits and vegetables in the first section?
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| 2． |
According to Paragraph 3, which of the following encourages customers to buy?
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| 3． |
What is the California builder's story intended to prove?
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| 4． |
What is the main purpose of the passage?
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At thirteen, I was diagnosed（诊所） with kind of attention disorder. It made school difficult for me. When everyone else in the class was focusing on tasks, I could not.
In my first literature class, Mrs.Smith asked us to read a story and then write on it, all within 45 minutes. I raised my hand right away and said,"Mrs.Smith, you see, the doctor said I have attention problems. I might not be able to do it."
She glanced down at me through her glasses, "you are no different from your classmates, young man."
I tried, but I didn't finish the reading when the bell rang. I had to take it home.
In the quietness of my bedroom, the story suddenly all became clear to me. It was about a blind person, Louis Braille. He lived in a time when the blind couldn't get much education. But Louis didn't give up. Instead, he invented a reading system of raised dots（点）, which opened up a whole new world of knowledge to the blind.
Wasn't I the "blind" in my class, being made to learn like the "sighted" students? My thoughts spilled out and my pen started to dance. I completed the task within 40 minutes. Indeed, I was no different from others; Ijust needed a quieter place. If Louis could find his way out of his problems, why should I ever give up?
I didn't expect anything when I handled in my paper to Mrs.Smith, so it was quite a surprise when it came back to me the next day- with an"A" on it. At the bottom of the paper were these words:" See what you can do when you keep trying?"
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The author didn't finish the reading in class because.
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| 2． |
What do we know about Louis Braille from the passage?
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| 3． |
What was Mrs.Smith 's attitude to the author at the end of the story?
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| 4． |
What is the main idea of the passage?
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