Wily is it that students in less popular majors sometimes find it easier to get a job? Simple. It’s because they are out there in the “blue ocean"，a relatively untouched area.
The term was created by Chan Kim and Renee Manborgne, two professors
ho use it to describe less crowded parts of business and industry with little or not completion. It contrasts with the “red ocean", which is already saturated, competitive, and crowded with people or companies providing the same services or producing the same goods.
According to these two authors，the primary goal of business is to enter the “blue ocean" or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined，it’s a catalyst(催化剂)for the blue ocean market.
McDonald’s is a popular example. Traditional restaurants have waiters，table settings，men us，and a certain type of service. McDonald’s，however，was different. It did away entirely with waiters and table service，and kept the menu limited.
But in its number of locations，speed，overall quality and child friendliness. McD0naid's did far better than traditional restaurants. In this sense，one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.
63. According to Chan Kim and Renee Mauborgne，“blue ocean” means .
A. crowded parts of business and industry with little competition
B. new markets which are full of competition .
C. new companies offering different services from old ones
D. certain untouched markets with few competitors
64. The underlined word "saturated” in Para. 2 probably means“ ”.
A. carry out according to an unusual method B. arrange in advance
C. be unable to take any more D. be different from the old market
65. McDonald’s success lies in .
A. its being different from traditional restaurants
B. inventing a unique business with few competitors
C. its advanced operation and management
D. its best overall quality and services
66. For a website providing information and services for new mothers，finding the “blue ocean" means . ·
A. offering something other websites don’t have
B. offering the best information and services
C. creating a new market to help the website stand out
D. looking for a unique position in the marketplace
The Human Genome Project, a great $3 billion, 15-year task aimed at drawing the genetic map of humans, is now more than 90 percent completed. The scientific and medical communities are very excited about the chances genetic research provides for getting rid of diseases and prolonging human life. But those communities and policy makers are also careful about the scientific door they are opening as the project uncovers the mysteries of life.
For the last few years, the genetic advances in the fast developing field of biotechnology have provided material for all kinds of work, but the developments of modern science in unlocking the secrets of human genetic code have opened a world of possibilities for human health, as well as for the population imagination.
While European and Japanese researchers are making rapid progress in decoding human DNA, the leading organization for genetic research in the Untied States, which began in 1990, is “unlocking the code” of the human body to learn how to defeat fatal diseases. Already, the Human Genome Project has become widely known and praised for finding the genes connected with as yet terrible diseases, and making progress toward separating the genes that show a sign of breast cancer or AIDS.
Once these genes are found and studied, researchers can develop new ways to attack infections, and genetic diseases. Medical companies are very interested in mapping the human genome; as they expect to develop a lot of new drugs for these illnesses.Why did the scientists work so hard at mapping the human genome?
| A．Because the human genome can destroy many illnesses. |
| B．Because the genetic map’s completion can help to get rid of many diseases. |
| C．Because they wanted to be better known than others. |
| D．Because the Human Genome Project can provided a lot of chances of work. |
According to the passage, which of the following countries is the most advanced in genetic research?
| A．Japan | B．Germany | C．The United States | D．China |
According to the passage, which of the following is NOT true?
| A．If the genes can be found, scientists can study many new ways to cure illnesses. |
| B．The United States began genetic research early in the 19th century. |
| C．Many medical companies show great interest in drawing the human genome map. |
| D．The scientists have made great progress in connecting some genes with the cancers. |
What is mainly talked about in this passage?
| A．The great human genome. | B．The discovery of genes. |
| C．Unlocking the genetic code. | D．Genes and scientists. |
Want to improve your writing skills? New Writing South is directing the way!
·Towner Writer Squad (班组）for kids aged 13-17
Led by comedy and TV writer, Marian Kilpatrick, Towner Writer Squad will meet once a month at the contemporary art museum for 11 months, starting 12 October, 2014.
The FREE squad sessions will include introductions to a wide range of writing styles, from poetry to play writing and lyrics (抒情诗) to flash fiction, to support the development of young writers.
Application & Selection
If you would like to apply to be part of the Towner Writer Squad, please send a sample piece of your writing (about 500 words), responding to the title‘LUNCH’with your name, age, address and e-mail address to: debo@newwritingsouth.com.
Once all applications are in, you will be invited to an open selection event on 17 September, 4-5pm, at the gallery of Towner. This will be an informal opportunity to meet the Squad Leader, Squad Associate and other young people.
You will also have a chance to get to know the fantastic gallery space and get a taste of what’s to come.
Deadline for applications: 8 September, 2014
For further information go to: facebook.com/towner or towner.org.uk or newwritingsouth.com
Any questions—feel free to send your e-mail to Towner Writer Squad Associate: whame@towner.gov.uk
·Beginner Writing Project for kids aged 10-13
Due to popular demand, a writing project will be started for eager beginners.
Start time: 6 September, 2014
Meet every other Saturday, 2-4pm, at the Towner Study Centre.
Study and write at your own pace—you do not have to rush一as you have a year to go through the project. Practise under the guidance of some experienced writers and teachers who can help you with basic writing skills. Most importantly, build confidence and have fun while writing!
No previous experience or special background is required. Many others have been successful this way. If they can do it, why can’t you?
Fee: £179
For more information go to: newtowner.org.uk or generate.org.uk
Towner Writer Squad will be started _______.
| A．to train comedy and TV writers |
| B．to explore the fantastic gallery space |
| C．to introduce a contemporary art museum |
| D．to promote the development of young writers |
To join the Writer Squad, each applicant should first _______.
| A．provide a piece of their writing |
| B．meet the Writer Squad Leader |
| C．offer their family information |
| D．complete an application form |
Applications for the Writer Squad should be e-mailed no later than _______.
| A．6 September, 2014 |
| B．8 September, 2014 |
| C．17 September, 2014 |
| D．12 October, 2014 |
What is most important for the beginners?
| A．Practising as much as possible. |
| B．Gaining confidence and having fun. |
| C．Studying and writing at their own pace. |
| D．Learning skills from writers and teachers. |
I was never very neat, while my roommate Kate was extremely organized. Each of her objects had its place, but mine always hid somewhere. She even labeled (贴标签) everything. I always looked for everything. Over time, Kate got neater and I got messier. She would push my dirty clothing over, and I would lay my books on her tidy desk. We both got tired of each other.
War broke out one evening. Kate came into the room. Soon, I heard her screaming, “Take your shoes away! Why under my bed!” Deafened, I saw my shoes flying at me. I jumped to my feet and started yelling. She yelled back louder.
The room was filled with anger. We could not have stayed together for a single minute but for a phone call. Kate answered it. From her end of the conversation, I could tell right away her grandma was seriously ill. When she hung up, she quickly crawled (爬) under her covers, sobbing. Obviously, that was something she should not go through alone. All of a sudden, a warm feeling of sympathy rose up in my heart,
Slowly, I collected the pencils, took back the books, made my bed, cleaned the socks and swept the floor, even on her side. I got so into my work that I even didn’t noticed Kate had sat up. She was watching, her tears dried and her expression one of disbelief. Then, she reached out her hands to grasp mine. I looked up into her eyes. She smiled at me, “Thanks.”
Kate and I stayed roommates for the rest of the year. We didn’t always agree, but we learned the key to living together: giving in, cleaning up and holding on.What made Kate so angry one evening?
| A．She couldn’t find her books. |
| B．She heard the author shouting loud. |
| C．She got the news that her grandma was ill. |
| D．She saw the author's shoes beneath her bed. |
How is Paragraph 1 mainly developed?
| A．By analyzing causes. | B．By making comparisons. |
| C．By describing a process. | D．By following time order. |
What might be the best title for the story?
| A．My Friend Kate | B．Hard Work Pays Off |
| C．How to Be Organized | D．Learning to Be Roommates |
I travel a lot, and I find out different "styles"（风格）of directions every time I ask "How can I get to the post office".
Foreign tourists are often confused （困惑）in Japan because most streets there don't have names. In Japan, people use landmarks（地标）in their directions instead of street names. For example, the Japanese will say to travelers，"Go straight down to the comer. Turn left at the big hotel and go past a fruit market. The post office is across from the bus stop. "
In the countryside of the American Midwest, there are not usually many landmarks. There are no mountains, so the land is very flat; in many places there are no towns or buildings within miles. In-stead of landmarks, people will tell you directions and distances. In Kansas or Iowa, for example, people will say，" Go north two miles. Turn east, and then go another mile. "
People in Los Angeles, California, have no idea of distance on the map; they measure distance in time, not miles. " How far away is the post office?" you ask. "Oh，" they answer，"it's about five minutes from here. " You say，" Yes, but how many miles away is it? "They don't know. It's true that a person doesn't know the answer to your question sometimes. What happens in such a situation? A New Yorker might say，" Sorry, I have no idea. " But in Yucatan, Mexico, no one answers " I don't know. " People in Yucatan believe that " I don't know" is impolite. They usually give an answer, often a wrong one. A tourist can get very, very lost in Yucatan ！ When a tourist asks the Japanese the way to a certain place, they usually __________.
| A．describe the place carefully |
| B．show him a map of the place |
| C．tell him the names of the streets |
| D．refer to recognizable buildings and places |
What is the place where people measure distance in time?
| A．New York. |
| B．Los Angeles. |
| C．Kansas. |
| D．Iowa. |
People in Yucatan may give a tourist a wrong answer __________.
| A．in order to save time |
| B．Los Angeles. |
| C．so as to be polite |
| D．for fun |
What can we infer from the text?
| A．It's important for travelers to understand cultural differences. |
| B．It's useful for travelers to know how to ask the way properly. |
| C．People have similar understandings of politeness. |
| D．New Yorkers are generally friendly to visitors. |
The Internet has become part of teenage life. There's a report on 3，375 students aged from 10 to 18 in seven Chinese cities. It says that 38 percent of them believe they use the Internet often. While most of them get useful information and use the Internet to help in their studies, some are not using it in a good way. Many are playing online games too much. A few even visit Websites they should not look at. Bad things can happen if young people spend too much time on the Internet.
In order to help young people use the Internet in a good way, a textbook on good Internet behavior has started to be used in some Shanghai middle schools this term. It uses real examples to teach students all about good ways of using the Internet. It gives useful ad-vice such as it's good to read news or find helpful information to study. Some students also make online friends. But if you are meeting a friend offline, let your parents know.
Teachers and parents all think the book is a very good idea. It will teach students how to be a good person in the online world. It will be a guide for teens to use the Internet and keep students away from bad sites. From the report, about __________ students between 10~18 years old in the seven cities use the Internet often.
| A．3，375 |
| B．1，280 |
| C．2，100 |
| D．3，000 |
What do most of the students do on the Internet?
| A．To make online friends. |
| B．To play online games. |
| C．To get useful information to help in their studies. |
| D．To visit Websites they should not look at. |
Why do teachers and parents think the book is a good idea?
| A．Because it helps with the students' studies. |
| B．Because it gives useful information for studying. |
| C．Because it is used in Shanghai middle schools. |
| D．Because it teaches students how to be a good person in the on-line world. |
Choose the best title for the passage（文章）.
| A．The Internet has become part of teenage life. |
| B．Students can't use the Internet. |
| C．Be careful when using the Internet. |
| D．How to be a good person. |
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