When Toyota’s president, Akio Toyoda, apologized for the recalls that have harmed Toyota’s reputation, he talked not just about his company’s fate, but also his nation’s.
“I hope to return Toyota to profit and contribute to the revitalization of Japan,” he said.
Once a leading symbol of Japan’s rise to global economic might, Toyota has become one of the most obvious signs of its decline. And even before the recalls, Japan’s rivals(竞争对手) from South Korea and China had started overtaking Japan in key industries from semi－conductors to flat-panel televisions. And Toyota on Tuesday issued another damaging recall, this time of its popular Prius car.
“At this rate, Japan will sink into the sea,” said Masatomo Tanaka, a professor at the Institute of Technologists. “If Toyota is not healthy, then Japan is not healthy.”
Many economists and business leaders say they hope that Toyota’s trouble will be the wake – up call that Japan needs to understand that its reliance on manufacturing(制造业) and industrial exports, which served the country so well after World War II, is no longer wise.
Yukio Noguchi, a professor of finance at Waseda University in Tokyo, said Japan must finally step into a post - industrial, service-based economy — a painful shift that the United States and Great Britain underwent in the 1980s. Others said Japan should focus on high-end, high-profit products, like robots and fuel cells, rather than mass-produced goods subject to quality-control issues.
“Even Toyota can fail. Even Lexus, even Prius,” said Mr. Noguchi. “Our world-leading manufacturing industry may no longer world-leading. This has a strong impact on the national psyche.”
According to the Cabinet Office, manufacturing accounted for 22% of Japan’s entire economic output in 2008, down from 28% in 1990. however, manufacturing’s share of the economy still remains far above the level of 12% in the US. And few economists or journalists here advocate abrupt shifting. Rather, the feeling is that Japan needs to find a new balance by replacing its traditional industries with more information technology and software industries in which it is weak.
Yet this shift will be hard for Japan, where many policy makers and experts still seem to cling to the old model of heavy industries and consumer goods. If Japan can pull it off, it could serve as a model for other export – dependent Asian nations, which will also eventually face the same choice.
“I hope that Toyota will change our way of looking at our economy,” Mr Noguchi said. “We cannot survive if we continue to stick to the old type of industries.”
67．Since the Second World War, have been contributing much to Japan’s economy.
A．high – end and high – profit products like robots and fuel cells
B．manufacturing and industrial exports
C．information technology and software industries
D．industries from semi – conductors to panel – televisions
68．Which of the following statements is TRUE according to the passage above?
A．Few Japanese economists advocate a rapid shift into a service – based economy.
B．Most journalists in Japan advocate an abrupt change into a post – industrial economy.
C．Many economists hold that it is too early for Japan to shift into a service – based economy.
D．No Japanese reporters think it high time for Japan to step into a post – industrial economy.
69．The underlined part “cling to” probably means in the passage.
A．hold on to B．keep up with C．turn to D．pick up
70．From the passage we know the way out for Japan to get itself free from its decline consists in
.
A．keeping up its reliance on manufacturing
B．continuing to focus on its industrial export
C．speeding up its shift into a post – industrial economy
D．increasing its manufacturing
You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation.
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.The first paragraph of the passage is intended to
| A．ask a question | B．introduce a topic |
| C．give some examples | D．describe a phenomenon |
The writer takes the math for example in Paragraph 2 to show . _.
| A．consumers usually fall into marketing traps |
| B．consumers' expectation is difficult to predict |
| C．consumers' purchasing power is always changing |
| D．consumers rely on their own judgment when shopping |
What consumer psychology is mentioned in the passage?
| A．The first number has little influence on which item should be bought. |
| B．Consumers never use visual clues to decide how much should be paid. |
| C．Getting something extra for free is better than getting the same for less. |
| D．Consumers never rely on parts of the brains that aren't strictly quantitative. |
According to the passage, shops use the following tricks to make more profits EXCEPT .
| A．showing price differences | B．offering larger sizes |
| C．providing free samples | D．giving direct discounts |
What can we know from US economist Dan Ariely's experiment?
| A．Ariely's free lecture enjoyed popularity among students. |
| B．The students actually didn't know what the lecture was worth. |
| C．The second group was willing to be volunteers without reward. |
| D．The first group was eager to find out the value of Ariely's lecture. |
If you have questions about developing your study practices,the first place to look is in our Study Guides. However,if you don't find the answers you need here, or you feel the guidance would make more sense in the situation of your own work, then you may find it helpful to talk to an adviser individually.
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Please note:
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Study Advisers are not trained to teach English as a Foreign Language. For basic principles relating to common errors in academic English, please see our guide to Academic Writing. If you feel you need more detailed help, there are also links on the Academic Writing pages to more comprehensive websites, including some with interactive exercises.
If English is not your first language, the In-sessional English SLrpport Programme (IESP) provides training courses in academic writing skills, speaking skills, and pronunciation practice.There is a smll charge for students not paying full overseas fees.
Booking an advice session
Sessions may be booked in advance by calling 0118 378 4242 0r emailing studyadvice@reading.ac.uk. Please include a contact phone number in any messages you leave.The underlined word "tailor_made" in Paragraph 2 most probably means .
| A．valuable | B．suitable | C．available | D．acceptable |
As sessions are time-limited,it is helpful if you can .
| A．predict what suggestion works best for you |
| B．bring some non-marked work for comments |
| C．prepare what you'd like to discuss in advance |
| D．consult with your adviser on your work by phone |
If a Chinese student plans to take an English pronunciation training course, he/she can see the guide to .
| A．Study Guides | B．Effective Proof-reading |
| C．Academic Writing | D．In-sessional English Support Programme |
What is the purpose of the passage?
| A．To give some professional subject advice. |
| B．To promote the individual advice sessions. |
| C．To stress the importance of a friendly adviser. |
| D．To provide four websites offering study guides. |
My six-year-old granddaughter stared at me as if she were seeing me for the first time.”Grandma, you are an antique(古董),”she said. "You are old. Antiques are old. You are my antique."
I was not satisfied to let the matter rest there. I took out the Webster's Dictionary and read the definition(定义)to Jenny.I explained, "An antique is not only old, it's an object existing since or belonging to earlier times...a work of art... piece of furniture. Antiques are treasured,"I told Jenny as I put away the dictionary. "They have to be handled carefully because they sometimes are very valuable. In order to qualify as an antique, the object has to be at least 100 years old."
"I'm only 67,"I renunded Jenny.
We looked around the house for other antiques, besides me. There was a desk that was handed down from rone aunt to another and finally to our family. "It's very old,"I told Jenny.“I try to keep it polished and I show it off whenever I can. You do that with antiques."
There was a picture on the wall purchased at a garage sale. It was dated 1867. "Now that's an antique," I boasted. "Over 100 years old." Of course it was marked up and scratched and not in very good condition. "Sometimes age does that," I told Jenny. "But the marks are good marks. They show living, being around. That's something to display with pride. In fact, sometimes, the more an object shows age, the more valuable it can become." It was important that I believed this for my own self-esteem.
Our tour of antiques continued. There was a vase on the floor. It had been in my house for a long time. I was not certain where it came from but I didn't buy it new. One thing about antiques, I explained to Jenny, was that they usually had a story. They'd been in one home and then another, handed down from one family to another, traveling all over the place. They'd lasted through years and years. They could have been tossed away, or ignored. or destroyed, or lost. But instead, they survived.
For a moment, Jenny looked thoughtful. “l don't have any antiques but you," she said. Then her face brightened. "Could I take you to school for show and tell?"
"Only if I fit into your backpack," I answered. And then Jenny's antique lifted her up and embraced her in a hug that would last through the years.Grandma read the definition of "antique" to Jenny in order to .
| A．list all the important characteristics of antiques |
| B．tell Jenny the importance of protecting antiques |
| C．change Jenny's shallow understanding of antiques |
| D．express her disappointment at being called "antique" |
Which of the following information did grandma convey to Jenny?
| A．The desk reminded her of her dear relatives. |
| B．The marks on the picture showed its age and value. |
| C．There was usually a sad story behind each antique. |
| D．She planned to buy a new vase to replace the old one. |
By saying "I don't have any antiques but you" (Paragraph 7), Jenny meant .
| A．grandma was a treasure to her |
| B．antiques were rare and valuable |
| C．she had nothing but a few possessions |
| D．grandma and antiques had a lot in common |
What can be inferred from the last paragraph?
| A．Grandma was too old to lift Jenny up. |
| B．Jenny had a strong desire for grandma's love. |
| C．Jenny was too young to know grandma's humor. |
| D．Grandma had a deep long-lasting love for Jenny. |
What can be the best title for the passage?
| A．Jenny's Antique | B．A Story of Antiques |
| C．A Tour of Antiques | D．Grandma's Antique |
Short and shy, Ben Saunders was the last kid in his class picked for any sports team. "Football, tennis,cricket — anything with a round ball, I was useless." he says now with a laugh. But back then he was the object of jokes in school gym classes in England's rural Devonshire.
It was a mountain bike he received for his 15th birthday that changed him. At first the teen went biking alone in a nearby forest. Then he began to cycle along with a runner friend. Gradually, Saunders set his mind building up his body, increasing his speed, strength and endurance. At age 18, he ran his first marathon.
The following year, he met John Ridgway, who became famous in the 1960s for rowing an open boat across the Atlantic Ocean. Saunders was hired as an instructor at Ridgway's school of Adventure in Scotland, where he learned about the older man's cold-water exploits (成就). Intrigued, Saunders read all he could about Arctic explorers and North Pole expeditions, then decided that this would be his future.
Journeys to the Pole aren't the usual holidays for British country boys, and many people dismissed his dream as fantasy. "John Ridgway was one of the few who didn't say, 'You are completely crazy,'" Saunders says.
In 2001, after becoming a skilled skier, Saunders started his first long-distance expedition toward the North Pole. He suffered frostbite, had a closer encounter (遭遇) with a polar bear and pushed his body to the limit.
Saunders has since become the youngest person to ski alone to the North Pole, and he's skied more of the Arctic by himself than any other Briton. His old playmates would not believe the transformation.
This October, Saunders, 27, heads south to explore from the coast of Antarctica to the South Pole and back, an 1800-mile journey that has never been completed on skis.The turning point in Saunders'life came when ________.
| A．he started to play ball games |
| B．he got a mountain bike at age 15 |
| C．he ran his first marathon at age 18 |
| D．he started to receive Ridgway's training |
We can learn from the text that Ridgway ________.
| A．dismissed Saunders' dream as fantasy |
| B．built up his body together with Saunders |
| C．hired Saunders for his cold-water experience |
| D．won his fame for his voyage across the Atlantic |
What do we know about Saunders?
| A．He once worked at a school in Scotland. |
| B．He followed Ridgway to explore the North Pole. |
| C．He was chosen for the school sports team as a kid. |
| D．He was the first Briton to ski alone to the North Pole. |
The underlined word "Intrigued" in the third paragraph probably means ________.
| A．Excited | B．Convinced | C．Delighted | D．Fascinated |
It can be inferred that Saunders' journey to the North Pole ________.
| A．was accompanied by his old playmates |
| B．set a record in the North Pole expedition |
| C．was supported by other Arctic explorers |
| D．made him well-known in the 1960s |
Hans was an honest fellow with a funny round good-humored face. Living alone, every day he worked in his garden. In all the countryside there was no garden so lovely as his. All sorts of flowers grew there, blooming in their proper order as the months went by, one flower taking another flower’s place, so that there were always beautiful things to see, and pleasant odors to smell.
Hans had many friends, the most devoted being the Miller. So devoted was the rich Miller to Hans that he’d never go by his garden without plucking a large bunch of flowers or a handful of sweet herbs, or filling his pockets with fruits. The Miller used to talk about noble ideas, and Hans nodded and smiled, feeling proud of having such a friend.
The neighbors thought it strange that the rich Miller never gave Hans anything in return, though he had hundreds of sacks of flour, many cows and sheep, but Hans never troubled his head about these, and nothing gave him greater pleasure than to listen to all the wonderful things about the unselfishness of true friendship.
In spring, summer, and autumn Hans was very happy, but when winter came, and he had no fruit or flowers to sell, he suffered from cold and hunger. Though extremely lonely, the Miller never came to see him then.
“There’s no good in going to see Hans while the snow lasts.” The Miller said to his wife, “When people are in trouble they shouldn’t be bothered. So I’ll wait till the spring comes when he’s happy to give me flowers.”
“You’re certainly very thoughtful,” answered his wife, “It’s quite a treat to hear you talk about friendship.”
“Couldn’t we ask Hans up here?” said their son. “I’ll give him half my meal, and show him my white rabbits.”
“How silly you are!” cried the Miller. “I really don’t know what’s the use of sending you to school. If Hans came up here, and saw our warm fire, our good supper, and our red wine, he might get envious, and envy is a most terrible thing, and would spoil anybody’s nature. I am his best friend, and I’ll always watch over him, and see that he’s not led into any temptation. Besides, if Hans came here, he might ask me for some flour. Flour is one thing, and friendship is another, and they shouldn’t be confused. The words are spelt differently, and mean quite different things. Everybody can see that.” He looked seriously at his son, who felt so ashamed that he hung his head down, and grew quite scared, and began to cry into his tea.
Spring coming, the Miller went down to see Hans. Again he talked about friendship. “Hans, friendship never forgets. I’m afraid you don’t understand the poetry of life. See, how lovely your roses are!”
Hans said he wanted to sell them in the market to buy back his things which were sold during the hard time of the winter.
“I’ll give you many good things. I think being generous is the base of friendship.” said the Miller. “And now, as I’ll give you many good things, I’m sure you’d like to give me some flowers in return. Here’s the basket, and fill it quite full.”
Poor Hans was afraid to say anything. He ran and plucked all his pretty roses, and filled the Miller’s basket, imagining the many good things promised by the Miller.
The next day he heard the Miller calling: “Hans, would you mind carrying this sack of flour for me to market?”
“I’m sorry, but I am really very busy today.”
“Well,” said the Miller, “considering that I’m going to give you my things, it’s rather unfriendly of you to refuse. Upon my word, you mustn’t mind my speaking quite plainly to you.”
Poor Hans was driven by his friendship theory to work hard for his best friend, leaving his garden dry and wasted.
One evening Hans was sitting by fire when the Miller came.
“Hans,” cried the Miller, “My little boy has fallen off a ladder and hurt himself, and I’m going for the Doctor. But he lives so far away, and it’s such a bad windy night. It has just occurred to me that you can go instead of me. You know I’m going to give you my good things, so you should do something for me in return.”
“Certainly,” cried Hans. He struggled into the stormy night, and got the doctor to ride a horse to the Miller’s house in time to save the boy. However, Hans got lost in the darkness, and wandered off into a deep pool, drowned.
At Hans’ funeral, the Miller said, “I was his best friend. I should walk at the head of the procession.” Every now and then he wiped his eyes with a handkerchief. From the passage, we can learn that Hans ___________.
| A．was extremely wise and noble |
| B．was highly valued by the Miller |
| C．admired the Miller very much |
| D．had a strong desire for fortune |
“Flour is one thing, and friendship is another” can be understood as ___________.
| A．“Different words may mean quite different things.” |
| B．“Interest is long-lasting while friendship is flexible.” |
| C．“I’m afraid you don’t understand the poetry of life.” |
| D．“I think being generous is the base of friendship.” |
From the Miller’s talk at home, we can see he was ___________.
| A．serious but kind |
| B．helpful and generous |
| C．caring but strict |
| D．selfish and cold-hearted |
What’s the main cause of Hans’ tragedy?
| A．True friendship between them. |
| B．A lack of formal education. |
| C．A sudden change of weather. |
| D．Blind devotion to a friend. |
The author described the Miller’s behavior in order to ___________.
| A．entertain the readers with an incredible joking tale |
| B．show the friendship between Hans and the Miller |
| C．warn the readers about the danger of a false friend |
| D．persuade people to be as intelligent as the Miller |
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