You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.”
However, one might ask what exactly is “real’ about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it’s no less real than ad. The difference is that you know an ad is trying to persuade you to buy something. You don’t know when a conversation you overhear is just a performance.
68. The two attractive young women were talking so that they could___________.
A. get the sweater at a lower price
B. be hear
d by people around
C. be admired by other shoppers
D. decide on buying the sweater
69. Lorenzo Bertolla is ___________.
A. a very popular male singer
B. an advertising agency
C. a clothing company in Rome
D. the brand name of a sweater
70. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
71. Which of the following would be the best title for the text?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters.
C. Ways of Advertising
D. Undercover Marketing
Would you like to discover all the corners of the UK, or travel abroad? Maybe you have never tried the motorhome (旅宿车) lifestyle before. Well, read this article and you will know why a motorhome is a good choice.
Nothing is better than a motorhome. It has so many uses that it is considered the most versatile vehicle(交通工具)and it is also very comfortable. If you are thinking about hiring a motorhome this summer, then the best advice is to book it early, especially if you are considering the school holidays. The motorhome hire service is very seasonal and motorhome hire companies will never have extra vehicles available in the summer months.
There are a lot of companies throughout the UK, and some of the big ones have motorhomes spread all over the country. At present, the largest network for motorhome hire is provided by Motorhome which is based in Cambridge. If you are in the UK , you may phone 0800-612-8719 for details of its motorhome hire information. Motorhome has a network of over 500 vehicles all over England, Scotland and Wales.
Most people wishing to hire a motorhome are families that are looking for an alternative(替代品)to a European package holiday, especially as flying now has become more expensive, and is considered to be environmentally unfriendly. There is no doubt that the idea of no-fly holidays is going to become more popular as fewer people think it is safe to fly. This explains why more and more people are choosing to hire a motorhome for their holidays.This passage is written to explain why it is a good idea to_______
| A．take an adventure | B．travel to England |
| C．try a new lifestyle | D．hire a motorhome |
What does the underlined word“versatile”in paragraph 2 probably mean?
| A．Large and comfortable. | B．Fast and exciting |
| C．Having a lot of uses. | D．Having a lot of fun. |
【改编】Why should you book a motohome early if you want to book one for this summer?
| A．Because booking early is much cheaper than before |
| B．Because summer is usually a very busy season. |
| C．Because you can arrange your time better. |
| D．Because students usually book them to earn much money. |
You should book a motohome early if you want to book one for this summer.Because___
| A．booking early is much cheaper. |
| B．summer is usually a very busy season. |
| C．you can arrange your time better. |
| D． students usually book them to earn money. |
The last paragraph tells us the advantages of hiring a motorhome by_______.
| A．telling us a story |
| B．giving detailed data |
| C．comparing it with flying |
| D．showing the results of a study |
Parents often believe that they have a good relationship with their teenagers. But last summer, Joanna and Henry noticed a change in their older son: suddenly he seemed to be talking far more to his friends than to his parents. “The door to his room is always shut,” Joanna noted.
Tina and Mark noticed similar changes in their 14-year-old daughter. “She used to cuddle up（蜷伏）with me on the sofa and talk,” said Mark. “Now we joke that she does this only when she wants something. Sometimes she wants to be treated like a little girl and sometimes like a young lady. The problem is figuring out which time is which.”
Before age 11, children like to tell their parents what’s on their minds. “In fact, parents are first on the list,” said Michael Riera, author of Uncommon Sense for Parents with Teenagers. “This completely changes during the teen years,” Riera explained. “They talk to their friends first, then maybe their teachers, and their parents last.”
Parents who know what’s going on in their teenagers’ lives are in the best position to help them. To break down the wall of silence, parents should create chances to understand what their children want to say, and try to find ways to talk and write to them. And they must give their children a mental break, for children also need freedom, though young. Another thing parents should remember is that to be a friend, not a manager, with their children is a better way to know them.“The door to his room is always shut” in the first paragraph suggests that the son ______.
| A．is always busy with his studies |
| B．doesn’t want to be disturbed |
| C．keeps himself away from his parents |
| D．begins to dislike his parents |
【改编】What makes Tina and Mark worried most is that ______________.
| A．their daughter isn’t as lovely as before |
| B．they can’t read their daughter’s mind exactly |
| C．they don’t know what they will say to their daughter |
| D．their daughter talks with them only when she is in need of help |
What’s the meaning of “the wall of silence” in the last paragraph?
| A．Teenagers talk a lot with their friends. |
| B．Teenagers do not talk much with their parents. |
| C．Teenagers talk little about their own lives. |
| D．Teenagers do not want to understand their parents. |
【改编】From the passage ,we can conclude that______.
| A．Parents are not satisfied with their growing children. |
| B．Parents have appropriate ways to talk with their teenagers. |
| C．Parents should be patient with their silent teenagers. |
| D．Parents should try to understand their teenagers from their perspective |
Anna Riviere was one of the most admired of 19th-century English sopranos(女高音). She was also one of the most adventuresome.
She was born in London on January 9th, 1810. She entered the Royal Academy of Music at the age of 14. Seven years later, just after her first show, Anna married Sir Henry Bishop, who was 24 years her senior. Her reputation as a singer grew rapidly, based largely on her tours with Sir Henry and harpist Nicholas Bochsa. After a tour of Dublin, Edinburgh, and London, Anna Bishop deserted her husband and three children and ran away with Bochsa.
From then on, Madame Bishop—as she continued to be known—traveled and sang as if her life depended on it. Between 1839 and 1843 she traveled to every major town in Europe, where she sang in 260 concerts. In the course of two years in Naples, she performed in 20 operas. In 1855 she and Bochsa sailed for Sydney, Australia. He died there the following year, and Anna went on to tour South America before returning to New York, where she married a diamond merchant.
Then she began what proved her most dangerous adventure. After another American tour in 1866, she and her husband set sail across the Pacific. They were shipwrecked on a small coral reef, and for more than a month they drifted in a small boat before they finally reaching Guam. She had lost her music, her wardrobe, and her jewelry, but Madame Bishop was not to be stopped. She went on to Manila and began a concert tour that led to Hong Kong, Singapore, and India before she went back to England. After another two-year world tour she returned eventually to New York, where she gave her last public performance in 1883—at age 73.
Meanwhile the husband she left behind, Sir Henry, had become famous for writing the music to lyrics that might eventually have been meaningful to Anna Bishop—“Home, Sweet Home.”【改编】Which of the following information in the passage about Madama Bishop is true?
| A．She became famous after her first show. |
| B．After her tour in Europe, she returned to New York. |
| C．She got married more than once. |
| D．The song “Home, Sweet Home” was meaningful to her. |
Which is the right order of the event？
a. Bochsa died in Australia.
b. Madama Bishop deserted her husband and three children.
c. Madama Bishop toured South America.
d. Madama Bishop and her husband, a diamond merchant, set sail across the Pacific.
| A．abcd | B．bacd | C．bcda | D．dcba |
What is the best title for this passage ?_____.
| A．The English soprano |
| B．The soprano traveled around the world |
| C．A soprano and her husband |
| D．The adventuresome soprano |
【原创】On Aug.11 shopper Jenni Ware bought 207 dollars' worth of groceries at Trader Joe's and when she was waiting to pay,she realized that she had lost her wallet.Carolee Hazard,who was in line behind her,offered to pay the bill!Jenni later sent Carolee a check for 300 dollars,and suggested that Carolee treat herself to a massage with the cash leftover.
Carolee turned to her online Facebook group for advice on what she should do with the 93 dollar gift.The idea Carolee chose was to give it to a local food bank.
Carolee not only sent in the money that Jenni had given her to Second Harvest Food Bank,but matched that amount herself.So did a Facebook friend.And another,and another.So far,over 10,000 dollars have come in from people in many countries to feed the hungry through local food banks.
Carolee has started the "93 Dollar Club" on Facebook,where people across the globe can read the story and comment on it.There are links on that page which people may use to give money to a food bank close to them.Carolee says,"It's been amazing to see this grow and how excited people are getting.I have told the story to my friends and they say it encourages them to do good immediately."
Carolee and Jenni are no longer strangers.They've become Facebook freinds and they've made a real_world connection that will likely stay with them for the rest of their lives.
Junni remembers that she was in a "bad mood" that day in the grocery store,and Carolee's help reminded her that there are good people in the world.Jenni said,"It's just a reminder that there are these amazingly kind people out there.And it also reminds me of hwo good I want to be."Why did Carolee offer to pay for the groceries?
| A．Carolee and jenni were Facebook friends. |
| B．Carolee wanted to set up the “93 Dollar club” |
| C．Jenni was Carolee’s neighbor. |
| D．Caroleewas always ready to help others. |
How much money did Carolee send in to Second Harvest Food Bank?
| A．＄93 | B．＄186 | C．＄207 | D．＄300 |
Caroleedry set up the “93 Dollar club” to_____
| A．Help people make Facebook friends |
| B．Make her story known to people across the globe |
| C．Call on people to donate money for hungry |
| D．Make herself known to the public |
It can be inferred from jenni’s words that ____
| A．She believes there are many kind people in the world |
| B．She does not believe in humanity |
| C．She doubts whether she can become a kind person |
| D．She believes Carolee will be her life-long friend |
An Australian film company has halted the preproduction of its upcoming film Deep Water because of eerie similarities the plot has to the disappearance of Malaysian Airlines flight MH370.
MH370 disappeared from radar screens less than an hour after takeoff from Kuala Lumpur for Beijing with 239 people on board on March 8.No confirmed sighting of the plane has been made since.
The action horror film, from Arclight Films, tells the story of a flight bound for China that mysteriously crashes in a remote stretch of ocean.The survivors then have to fight against hungry sharks as the plane is starting to sink.
“Out of sensitivity to the Malaysia flight situation，we’ve decided to put it on pause for now，”Arclight Films managing director Gary Hamilton told the Hollywood reporter Monday.
The news comes as Malaysian Prime Minister Najib Razak stated at a press conference that new analysis suggested the flight ended in the southern Indian Ocean，and that all those on board are now dead.
The eerily similar film plot had been promoted with the tagline (宣传词)：“Survivors of a plane crash face terror beyond imagination as the plane is starting to sink and soon discover they are surrounded by the deadliest natural born killers on earth.”
It’s not the first time Alister Grierson, the film’s director, has had a preference for film subjects of reallife disasters.Two weeks before the 2011 release of his best known film Sanctum, about an underwater cave diving expedition, Australia was hit by disastrous floods.
Grierson began preproduction on Deep Water at Village Roadshow Studios in Queensland weeks before the reallife incident of MH370.
The Queenslandbased filmmaker said he couldn’t deny the strange timing between his project and MH370.
Despite saying it was “mysterious” , he insists that his film is vastly different.
“In simple terms, Deep Water is about an accident that happens on an airplane which goes down in the ocean, and the survivors trying to stay alive afterwards.”
“It’s more complicated as there are villains (反面角色) and sharks, but it’s a fun adventure with thrills and scares. ”
It is unclear when the preproduction will restart, but it will be at least two years before the film makes it to cinemas.
Why has the preproduction of Deep Water been stopped?
| A．Because MH370 mysteriously disappeared after takeoff on March 8. |
| B．Because the plot of the film is similar to the reallife incident of MH370. |
| C．Because Malaysian Prime Minister was very sensitive at a press conference. |
| D．Because the film won’t make it to cinemas until two years later. |
【改编】Which of the following statements about Alister Grierson is not wrong?
| A．He is a film director on the missing flight MH370. |
| B．He is keen on the film subjects of reallife disasters. |
| C．He is famous for his best film Deep Water. |
| D．He worked with Arclight Films to make Sanctum. |
The underlined word “eerie” in the first paragraph means “________”．
| A．strange | B．funny |
| C．deadly | D．sensitive |
Where will you most probably read this article?
| A．In a popular science magazine. |
| B．In Queensland Financial Daily. |
| C．In an entertainment special column. |
| D．In a disaster report of MH370. |
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