“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(物质) behind the image, the product, service or person will fail at length.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
72.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
73.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images.
C. They felt much pressure from the public
D. They paid little attention to fame and fortune.
74.The structure of the passage is ________.
A: Argument B: Point C: Conclusion
75.The author tries to argue that _________.
A. image creates everything
B. image is the key to success
C. truth is unlikely ever to be equalled
D. truth and image are equally important
Young people can have problems with their minds. Some students become worried because they have to study very hard. Others have trouble getting on well with people like their parents and classmates.
Li Wen，a junior 2 student from No.2 Middle School，could not understand his teacher and was doing badly in his lessons. He became so worried about it that he started to cut his finger with a knife.
Another student，16－year－old Yang Fang from No.1 Middle School，was afraid of exams. She got very worried in one，and when she looked at the exam paper，she couldn't think of anything to write.
A recent report from Jiefang Daily says about 18% of Shanghai teenagers have mental problems. Their troubles include being worried and very unhappy，and having problems in learning and getting on with people. Many students who have problems won't go for advice or help. Some think the y will look stupid if they go to see a doctor. Others don't want to talk about their secrets.
Liang Yuezhu，an expert on teenagers from Beijing Anding Hospital has the following advice for teenagers：
Talk to your parents or teachers often.
Take part in group activities and play sports.
Go to see a doctor if you feel unhappy or unwell.The students who often become worried or have trouble getting on with others may have ________．
| A．no parents | B．a headache |
| C．knife with them | D．mental problems |
Li Wen cut his finger with a knife because ________．
| A．he was afraid of his teacher |
| B．he was so worried about his studies |
| C．he wanted to frighten his parents |
| D．his finger was badly hurt |
Yang Fang's problem happened when ________．
| A．she had exams |
| B．she studied very hard |
| C．she talked with her parents |
| D．she thought of something |
Students who have problems won't ask others for help because ________．
| A．they won't let others think they are stupid |
| B．they don't think doctors can help them |
| C．they don't want to talk about their secrets |
| D．both A and C |
Recovery from bulimia（贪食症）is difficult，but a beautiful journey！You'll come across many challenges—but once you've beaten them，the world will look much more beautiful. You can recover from this illness—I promise！Remember：If I recovered—you can too!
I began throwing up（呕吐）when I was just a kid. Back then I didn't know why I did that. But now I can see that it was the result of my seeking so called fashionable diets.
I was only 8 years old when my aunty phoned my mom saying that I'd thrown up my dinner.I told them it was just a party trick，and they ignored it. Their reaction made me realize that this “trick” of mine should be a secret. I would continue doing it，but would never let anyone know.
As I got older，this secret habit got more and more serious，and this carried on for years. During my first year of university，at the age of 20，I wasted over $20,000 on food from the school dining hall.
Finally，after having had bulimia for nearly 12 years，I decided enough was enough. I was close to death—I could feel it in every part of my body. I needed help，and I made an appointment with a counselor（顾问）of my university. One year later，I graduated from university. I was proud of myself for getting my degree. But there was a deeper pride and strength inside my mind. I had beaten bulimia. It had been a long and difficult road—but I'd done it.What might cause the writer's bulimia according to the text?
| A．Her improper diets. |
| B．Lack of her parents' love. |
| C．Lack of communication with others. |
| D．Her bad habit of throwing up. |
What can be inferred from the last paragraph?
| A．The author almost felt hopeless at that time. |
| B．The author only believed her university counselor. |
| C．The author's university counselor offered to help her. |
| D．The author's university counselor majored in bulimia. |
Which of the following statements is TRUE?
| A．The author's bulimia didn't grow worse as she grew older. |
| B．The author believed that nobody could beat bulimia completely. |
| C．The author's bulimia helped her save money when at university. |
| D．The author had beaten bulimia when she graduated from university. |
The passage is written for people ______.
| A．who also suffer from bulimia |
| B．who major in bulimia at university |
| C．who want to form a good habit of dieting |
| D．who are eager to get a degree at university |
On Tuesday，a new study published in the American Heart Association's journal Circulation：Heart Failure revealed that women who ate five or more dishes of baked fish a month had a thirty percent lower risk of heart failure in comparison to women who ate less than one dish a month.
Researchers examined the diets of 84,493 women，whose ages ranged from 50 to 79.The women who had eaten lots of baked fish like salmon（鲑鱼），were more healthy than those who mostly ate tuna（金枪鱼）or white fish. Eating baked fish also appeared to provide a protection against high blood pressure. The study also found that those women who ate more baked fish were likely to have a lower weight，exercise more and eat more fruits and vegetables in comparison to those who ate fried fish.
Researchers noted that past research had discovered the fatty acids（脂肪酸）in fish probably decreased the risk of high blood pressure by improving blood pressure along with heart and blood functioning. This study showed the link between eating fish and heart failure risk but it was not designed to show cause and effect.
This study also showed that just by eating one dish of fried fish a week led to a 49% greater risk of heart failure，and eating fried fish led to lower fiber（纤维）intake and higher calorie（卡路里）intake.
The American Heart Association suggested eating a minimum of two dishes of fish especially fatty fish each week.Compared to the women who ate fried fish those who ate more baked fish could ______.
| A．be more relaxed | B．be more healthy |
| C．eat more every day | D．raise blood pressure |
Which kind of fish is best for you according to the author?
| A．Baked tuna. | B．Baked salmon. |
| C．Boiled salmon. | D．Fried white fish. |
According to this passage，which one is correct?
| A．The fatty acids in fish can make one's heart bigger. |
| B．Eating fish probably helps you take in more calories |
| C．The fatty acids in fish can improve blood functioning. |
| D．The fatty acids in fish can raise blood pressure. |
If a person eats one dish of fried fish a week，he or she ______.
| A．will take in more fatty acids |
| B．is less likely to get heart failure |
| C．will like eating more vegetables |
| D．has a greater risk of heart failure |
Do we really know what dinosaurs looked like? Of course we do. We see them everywhere, not only in museums, but also in movies, magazines, and even in the toys we get from McDonald’s.
Since the days of early cinema, dinosaurs have captured our imaginations. They are often shown as scaly (有麟的) beasts with sharp horns (角) and crocodile-like bellies (肚子).
But the big screen dinosaurs are “a leap from what we know”, Mark Norell, who studies dinosaurs at the American Museum of Natural History in New York, told Discover magazine.
The reality of drawing dinosaurs for movie studios, magazines, or museums is that the artist often only has half of a skeleton to work with. Many existing and newly-discovered dinosaurs do not have a complete skeleton, which makes it difficult to tell what they looked like.
And even with a complete skeleton, there is a lot of room for interpretation. (诠释)
“Look at an elephant’s trunk (象鼻) and ears,” Jason Brougham, a dinosaur sculptor (雕塑师) at the American Museum of Natural History, told Discover magazine. “It’s impossible to guess those features by only looking at the skeleton.”
Researchers suggest that the dinosaurs of old could have had trunks like an elephant or even red necks like a turkey. They could have had colorful spots, stripes (条纹), and other interesting patterns on their bodies, just like snakes. Yet, with only a few fossilized (形成化石的) bones to study, it is impossible to know for sure.
Remember the cruel and quick-running velociraptors (速龙) in the US film Jurassic Park? Now experts believe that they were much smaller than in the movies, about the size of a large chicken, the BBC has reported.
Since the 1990s, some well-preserved dinosaur fossils have been found in China’s Liaoning province. Thanks to that, we have known for a while that one group of dinosaurs was covered in feathers. And thanks to the recent discovery of a feathered plant-eating species in Russia, many scientists now believe more dinosaurs than we previously thought had feathers, much like a chicken.
Also, in 2007, scientists confirmed that the closest living relative of T-Rex, the most feared and famous of all the dinosaurs, is a chicken.
Now, who are you calling “chicken”?What is the main message of the first four paragraphs?
| A．A description of what dinosaurs usually look like in artwork or on the big screen. |
| B．Why dinosaurs are so popular that we can see their images everywhere. |
| C．The images of dinosaurs that we see are created purely out of our imaginations. |
| D．Dinosaurs didn’t look exactly like what we see in artwork or on the big screen. |
Jason Brougham used the elephant as an example to show that ______.
| A．some dinosaurs actually looked a little like ancient elephants |
| B．drawing a dinosaur takes much longer than people think |
| C．it is hard to know certain features of dinosaurs just by studying their fossils and skeletons |
| D．a dinosaur sculptor’s main job is to find out about the dinosaurs’ missing features |
Which of the following statements is TRUE according to the article?
| A．Dinosaurs used to have red necks and thick feathers. |
| B．Most dinosaurs are much smaller than we previously thought. |
| C．The chicken has been proven to be the closest living relative to the dinosaur. |
| D．Fossils are still our main source of knowledge about dinosaurs. |
The author mainly makes his point by ______.
| A．making contrasts | B．giving examples |
| C．quoting（引用） numbers | D．describing movie scenes |
Why it is difficult to tell what dinosaurs looked like?
| A．Many existing and newly—discovered dinosaurs do not have a complete skeleton |
| B．Researchers can’t agree with each other |
| C．Dinosaurs in early films have captured our imaginations. |
| D．No well-preserved dinosaur fossils are found |
Visitor’s Guide
KL HOP-ON HOP-OFF gives you an easy city tour that has 22 stops, which cover more than 40 attractions. All buses are equipped with 9 different languages to choose from and a friendly customer service officer will help you on the bus. KL HOP-ON HOP-OFF City Tour offers you a convenient way to discover Kuala Lumpur where tourists can either stay on the bus for the full tour circuit (线路), or get on or get off at any of the attractions.
2. The interval (间隔) between buses is around 20 to 30 minutes.
3. We operate 365 days per year including school holidays and public holidays.
4. Tickets can be bought from the bus itself, authorized (授权的) agents, authorized hotels and KL Hop-On Hop-Off counters.
5. Our counters are located at Jalan Bukit Bintang (main counter at stop number 6), Malaysian Tourism Centre at Jalan Ampang, at KL Sentral (arrival hall) and at Central Market.
6. We have 24-hour and 48-hour tickets to choose from.
7. Children below 5 years old do not have to pay any fees.
8. A child below the age of 12 must be accompanied by an adult.
9. The Do’s & Don’ts:
◆ No littering on the bus
◆ No food and drink allowed inside the bus
◆ Visitors are not allowed to exchange tickets
◆ Visitors are welcome to take pictures
◆ Please use electronic devices (设备) with care
◆ No smoking allowed
10. Advice:
◆ Please avoid changing from one bus to another on during peak (高峰) hours usually from 4 PM to 6 PM. During that time you could take a rest and walk around the attractions.
◆ The weather is unpredictable in Kuala Lumpur. Delays may occur because of bad weather.
◆ Please buy vouchers only from authorized agents.
Ticket
Ticket Type: STANDARD ADULT TICKET
Price: RM45.00 Validity: 24 Hours
Price: RM79.00 Validity: 48 Hours
Ticket Type: CHILD, STUDENT & DISABLE TICKET
Price: RM24.00 Validity: 24 Hours
Price: RM43.00 Validity: 48 Hours
For 5 to 12 years oldWhich of the following is TRUE about the KL HOP-ON HOP-OFF bus service?
| A．The bus service is free of charge for foreign tourists. |
| B．The customer service officers can speak nine languages. |
| C．The bus service is not available during school holidays and public holidays. |
| D．Passengers don’t have to pay again when boarding other HOP-ON HOP-OFF buses |
during the time of their tickets’ validity.Suppose a couple is taking a two-day bus tour in the city, with two children at the age of 4 and 5. They have to spend at least ______ on bus tickets.
| A．RM114 | B．RM158 |
| C．RM201 | D．RM244. Which of the |
following is NOT allowed on the KL HOP-ON HOP-OFF buses?
| A．Taking the buses at rush hour or in bad weather. |
| B．Exchanging tickets with other passengers. |
| C．Using a personal electronic device on the bus. |
| D．Taking a pet with you. |
The text is mainly aimed at ______.
| A．students | B．tourists |
| C．local people | D．foreign families |
What does the word “voucher” probably mean?
| A．bus | B．ticket |
| C．food and drink | D．electronic device |
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