D
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands(品牌) . Writers of advertising are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it. For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen helves. You may not have extra-tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
68. What is discussed in this passage?
A. The content of modem advertising. B. The skills of modern advertising.
C. The results of modem advertising. D. The writing of modern advertising.
69. According to the passage, a good advertisement should_______.
A. be both persuasive and effective B. give people useful information
C. show people a product D. show people a new idea of a product
70. From the passage, we know that ____
A. modem advertising has less effect on customers.
B. once customers see ads about a new cereal, they are sure to buy it.
C. cereal can make people strong.
D. cereal is a kind of food which is popular among people.
When Sally Ride was ten years old, she had no idea that she would some day grow up to be one of America’s first woman astronauts. In fact, if you had asked her then what wanted to be, she would have said, “ I want to play shortstop for the Los Angeles Dodgers.” Sally collected baseball cards by the boxful, and she knew the name and batting average (击球率)of every player in the National League.
But major league baseball didn’t seem much of a possibility for a girl, even an athletic one like Sally, so her father and mother talked her into taking tennis lessons when she was twelve. At first she hated to trade in her baseball bat for a tennis racket, but it wasn’t long before she started to win tournaments in her new sport. “ Tennis became much more fun when I started winning,” Sally remembers. Soon a row of trophies （奖牌）replaced her box of baseball cards, and tennis star Billie Jean King replaced Dodger shortstop Maury Wills as her sports idol.
Sally first became interested in the space program in 1962 when astronaut John Glenn orbited the earth in his Mercury space capsule. Sally was ten years old at the time, but she remembers the launch and the splashdown (掉落) as if they happened yesterday. The girl who used to memorize batting averages became a space fan. She quickly learned the name of every NASA astronaut(there were only eight of them in 1962), the date of every launch, and the name and number of every spacecraft from Freedom 7 to Skylab 3. She could tell you the speed of light (186,300 miles per second), the distance to the moon (238,860 miles), and the names of the three nearest stars( the Sun, Alpha Centauri, and Barnard’s Star).
By the time she was sixteen, Sally had decided to become an astrophysicist, a scientist who studies space. She had also become a nationally ranked tennis player. She remembers yawning（打哈欠） through an important tennis match on June 20, 1969, after staying up all night to watch Neil Armstrong’s first steps on the moon. Sally lost the match.
As Sally got older, many of her friends started playing professional tennis. Some of them tried to talk her into quitting school to join them on the professional tennis circuit. But Sally said no. “ Black holes are more interesting to me than backhands,” she told them. Now she knows that she made the right choice, but in 1970 Sally had no way of knowing that NASA would open the space program to women.At the age of twelve, Sally Ride ________.
| A．was interested in playing tennis |
| B．was persuaded into taking tennis training |
| C．began to become interested in space |
| D．decided to become an astrophysicist |
Sally Ride lost the match on June, 1969 just because________.
| A．she was tired |
| B．she couldn’t decide whether to be an astrophysicist |
| C．she couldn’t decide whether to take part in a professional tennis circuit |
| D．she wasn’t interested in tennis |
From the story we know that Sally ________.
| A．had been a professional baseball player |
| B．had never been a professional player |
| C．had never been a woman astrophysicist |
| D．wasn’t interested in space program |
A capsule is ________.
| A．the name of the neareast star |
| B．a place where the American astronauts and the crew work |
| C．a place where astronauts and the crew are trained |
| D．a container of the crew and astronauts detached(分离) from a rocket |
Which of the following is True according to the passage?
| A．According to the story, Sally Ride is a woman astrophysicist. |
| B．The ambition of becoming a woman astronaut was made in Sally’s childhood. |
| C．Freedom 7 and Skylab 3 are the names of the nearest stars. |
| D．Sally didn’t quit her schooling at the time as she knew sooner or later NASA would hire woman astronaut. |
The island of Great Britain being small (compare the size of Australia), the natural place for holiday relaxation and enjoyment is extensive coastline, above all its southern and eastern coasts, and the favorite resort of the mass-population of industrial Lancashire, is on the north-west coast. Distant and little-inhabited area like Northern Scotland, are too remote for the development of large seaside resorts.
For most children, going to the seaside suggests a week or fortnight of freedom on the beach, ideally a sandy one providing enough opportunities for the construction of sandcastle, fishing in pool, paddling in shallow water or swimming in deep water. Their parents spend sunny days swimming in the sea and sunbathing on the beach. Not that the British sun can be relied on and the depressing sight of families wandering round the town in old –fashioned and under umbrellas is only too common. However, there are always shops with their tourist souvenirs, plenty of cafes and if the worst comes to the worst, the cinema to offer a refuge.
The average family is unlikely to seek accommodation in a hotel as they can stay more cheaply in a boarding-house. There are usually three or four-storeyed Victorian buildings, whose owners spend the summer season letting rooms to a number of couples or families and providing three cooked meals a day at what they describe as a reasonable price, with the hope that in this way they will add enough to their savings to see the winter through. Otherwise there are the camping sites for those who prefer self-catering.
Nowadays, even when an increasing number of people fly off to Mediterranean resorts where a well-developed suntan (晒黑) can be assured, or explore in comfort Swiss lakes and mountains or romantic Italian or Spanish cities, the British seaside is still the main attraction for families, especially those with younger children. As they queue for boats trips, cups of tea or ice-cream under gray skies and in dizzling rain, the parents are reliving (重温) their own childhood when time seemed endless, their own sandcastles the most splendid on the beach, the sea always blue and friendly and the sun always hot.Children enjoy the seaside because ________.
| A．their parents can live and play with them |
| B．they can buy what they want there |
| C．there are a variety of enjoyable ways of spending time there |
| D．they can learn how to build sandcastles, how to swim, etc. |
The reason suggested for running a boarding-house is that ________.
| A．people can live as where they live at home |
| B．people can cook what they are favorite |
| C．the owners provide three cooked meals a day at a reasonable price |
| D．the resulting additional income will ensure a living for several months |
Many parents once played on the British beach and ________.
| A．still have their happy memories of it |
| B．don’t want to have a holiday there |
| C．don’t want to take their children to have a holiday there. |
| D．want to build their own sandcastles the most splendid on the beach again |
Nowadays more and more people fly off to Mediterranean resorts for ________.
| A．an exploration of lakes in comfort | B．a well-developed suntan |
| C．a well-equipped boarding-house | D．a romantic party |
Which of the following is True according to the passage?
| A．It is suggested that as a form of holiday entertainment the cinema is the best place to go in bad weather. |
| B．A reason suggested in the first paragraph for the appeal of the English seaside is that it is an ideal place for children. |
| C．Northern Scotland is little-inhabited and remote. |
| D．Few people in Britain go abroad for holiday relaxation and enjoyment. |
Is It OK to Snap （拍照） Your Food?
Have you ever taken a snap of a luxurious cake or photographed a juicy steak when you eat in restaurants? You may want to share what you eat with your friends or just post part of your daily life onto the Internet. However, such action may be very annoying(讨厌的) to other diners, or even to chefs and restaurant owners. Currently, more and more people begin to consider “ foodstagramming” as very silly and a bad manner.
In many restaurants, diners complain of being blinded by flasher(闪光灯), snapped without their permission and disturbed by people climbing on to chairs for a better angle. Even chefs and restaurant owners are annoyed at food photography. A Michelin-starred(米其林星级) chef said, “It’s hard to build a memorable evening when flashes are flying every six minutes.”
At the start of 2013, the debate on whether it is OK to take photographs of your food in restaurants seemed to swing (摇摆) towards a definite “no.” According to several chefs in New York City, some restaurants there have started banning customers from taking photos of their food. Policies around the ban of food photography vary from restaurant to restaurant, ranging from restrictions on using a flash to outright(完全的) bans. If other restaurants follow such policies, it may signal the death of “ foodstagramming”.
Nevertheless, instead of banning food photography, some restaurants are offering food photography courses. In Spain, the restaurant group Grupo Gourmet has started running a “ Fotografia para foodies” course to instruct its customers to better take food pictures. The course teaches customers to take photos in a proper way without disturbing other dinners, such as never use a flash. Who are annoyed with food photography in restaurants?
| A．Restaurant owners. | B．Other diners. |
| C．Chefs. | D．The above all. |
What did some New York restaurants do about food photography?
| A．They started to ban customers from taking photos of their food. |
| B．They had no idea about taking photos for the profits. |
| C．They wanted to talk with some customers. |
| D．They decided to learn from Spain. |
What did the Spanish restaurant group do about food photography?
| A．It told the customers when to take food pictures. |
| B．It asked the customers to pay for taking food pictures. |
| C．It ran a course to instruct customers to better take food pictures. |
| D．It also prevented the customers from taking food pictures. |
What is foodstagramming?
| A．It’s a popular practice where diners take photos of their meals and share them online. |
| B．It’s a popular practice where dinners take photos of their meals and sells to others. |
| C．It’s a habit that people take photos when they eat. |
| D．It’s an idea how to take photos of their meals. |
Which of the following is True?
| A．Customers in America like others to use flashes when they eat. |
| B．Restaurants in Spain think of a methord to meet people’s need. |
| C．American government is discussing the problem of foodstagramming. |
| D．People in China are trying to think of an idea to deal with the problem. |
Ceaseless technology. A punishing workweek. That to –do list that keeps multiplying. It is no wonder many of us find it difficult to have a sufficient amount of sleep. But will sleeping more on the weekend make up for hours of lost snoozing (小睡)? One sleep expert, W. Christopher Winter raised the question.
Sleeping binge
Getting eight hours of shut-eye each night is generally recommended, but many people don’t. As the week rolls from Monday to Friday, they accumulate a sleep debt. Spending a few extra hours in bed on a Saturday morning, people assume, will help them “ catch up” on lost sleep. They’re likely right, “ Nobody knows how long the horizon is, probably a few nights, but studies show that recovery sleep in the short term does work,” says Dr. Winter, a member of the American Academy of Sleep Medicine.
Sleep banking
Recent data suggests that banking sleep in advance of a long night can actually offset (补偿) upcoming sleep deprivation(丧失). If you knew you were going to have to stay up all night on a particular day, for example, you could sleep for 10 hours a day for multiple days before the event, and be fine, Dr. Winter says. Just plan ahead.
Routine (惯例的)naps
A scheduled nap is healthier than catching up on or banking sleep. “ Because sleep extension can make you feel groggy (昏昏沉沉), I always recommend a short nap [if a person feels they need it ], at the same time, every day,” says Dr. Winter. He adds that 25 minutes is ideal. “ When you schedule a short nap, your body anticipates it and slows down, without falling into a deep dream sleep,” he says. That refreshing, scheduled break is better than an occasional weekend lie-in. “ The body likes routine,” he says, “ When it’s prepared, it works more efficiently.”From Monday to Friday, many people _________.
| A．accumulate a sleep debt | B．have no time to sleep |
| C．work hard to achieve their goals | D．have to stay up all nights |
Research shows that in the short term________.
| A．a nap have no effect on work |
| B．a nap have effect on work |
| C．recovery sleep does work |
| D．recovery sleep doesn’t work |
If a soccer fan wants to stay up all night to watch two World Cup semi-finals, it may help if ________.
| A．he keeps taking a nap for a week |
| B．he sleeps for 8 hours a day for days |
| C．he keeps sleeping for 2 days |
| D．he banks sleep in advance |
What is better than banking sleep, according to Dr. Winter?
| A．Sleeping binge | B．Recovery sleep |
| C．Scheduled naps | D．Sleep extension |
What would be the best title for the passage?
| A．Sleep Matters | B．Disadvantage of Sleeping Binge |
| C．Advantage of Routine Naps | D．How to Sleep Well |
When asked to point out one or two things that are most important to themselves, many put friends ahead of homes, jobs, clothes and cars.
A true friendship carries a long history of experience that determines who we are and keeps us connected. It is a treasure we should protect. Unfortunately, the better friends you are, the more probably you’ll have disagreements. And the result can be what you don’t want ---an end to the relationship.
The good news is that most troubled friendships can be mended. First, don’t let your pride get in your way. Most of us can forgive each other when differences are brought out in the open. Second, apologize when your’re wrong---even if you’ve been wronged. Over the course of a friendship, even the best people make mistakes. Sometimes, it may be best if the wronged person takes the lead and apologizes. When you apologize, give your friend a chance to admit that he has been wrong also. Third, see things from your friend’s point of view. And finally, accept that friendships change as our needs and lifestyle change. Making friends can sometimes seem easy. The hard part is keeping the connections strong during the natural ups and downs that have an effect on all relationships. My suggestion: consider friendship an honour and a gift, and worth the effort to treasure and nurture.What is likely to happen if you have disagreements with your friends?
| A．An end to the friendships. |
| B．Getting experience for the later life. |
| C．Quarrelling with each other. |
| D．Sitting down and have a talk. |
The author wrote the article mainly to tell us ________.
| A．how to make friends |
| B．the benefits of making friends |
| C．what is a true friendship |
| D．how to mend a troubled friendship |
The underlined word “nurture” probably means ________.
| A．mend | B．develop | C．keep | D．accept |
What causes the change of friendships?
| A．Our characters. | B．Our hobbies. |
| C．Our living habits. | D．Our needs and lifestyle. |
Which of the following is True according to the passage?
| A．A true friend can never have a disagreement with each other. |
| B．Most troubled friendships can be mended. |
| C．You don’t need to apologize when you know you are wronged. |
| D．Friends are more important than jobs, homes and cars. |
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