Make sure the respondent has enough information
Remember your survey’s purpose
Keep your questions simple
Include only one topic per question
If in doubt, throw it out
Avoid leading questions
Write more effective survey questions
Naturally, no question is “good” in all situations, but there are some general rules to follow. Using these rules and examples will help you write useful questions.________________
All other rules and guidelines are based on this one. There was a reason you decided to spend your time and money to do your survey, and you should ensure that every question you ask supports that reason. If you start to get lost while writing your questions, refer back to this rule.________________
This is another way of stating the first rule, but it is important enough to repeat. A question should never be included in a survey because you can’t think of a good reason to discard it. If you cannot come up with a concrete benefit that will result from the question, don’t use it._________________
Compound sentences force respondents to keep a lot of information in their heads, and are likely to produce unpredictable results. Example: “Imagine a situation where the production supervisor is away from the line, a series of defective parts is being manufactured, and you just heard that a new client requires ten thousand of these parts in order to make their production schedule. How empowered do you feel by your organization to stop the line and make the repairs to the manufacturing equipment?” This question is too complex for a clear, usable answer. Try breaking it down into components parts.________________
How would you interpret the responses to “Please rate your satisfaction with the amount and kind of care you received while in the hospital.” or, a question asking about speed and accuracy? If you want to be able to come up with specific recommended actions, you need specific questions.________________
Asking respondents “How effective has this company’s new distribution program been?” may not be as effective as “Recently, we used a new distribution system. Did you know this?” Followed by “Have you seen any positive benefits resulting from this change?” It can be beneficial to break down questions that require background information into two parts: a screening item describing the situation which asks if the respondent knows about it, and a follow-up question addressing attitudes the respondent has about the topic.
阅读理解七选五（共5小题；每小题2分，满分10分）
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，并在答题卡上将该项涂黑。选项中有两项为多余选项。
Health is the most important thing in the world. Nothing is more important than health. If one takes away our money, houses, cars, or even our clothes, we can still survive. That is why we always try to eat in a healthy way and exercise often.
How can we keep healthy? In order to eat healthily, I usually avoid eating food high in fat, like French fries or cookies, which are junk foods. .Besides, I only eat a little meat.
.Taking exercise every day helps us build a strong body. Regular exercise is an important part of keeping me healthy.
What’s more, I think friends are important part of one’s health. .I always feel better when I am with friends and than I am alone. When I am with my friends, I always laugh. Laughing is also an important part of health. It is good to stay with my friends.
By eating properly and exercising regularly, I can keep my body at a proper weight and keep healthy. By spending time with my friends, I can keep my mind as well as my body happy. These things sound easy to do, but not many people can manage them. .
| A．Some people appear fat because they often eat too much. |
| B．I eat a lot of vegetables and fresh fruit which are full of vitamins. |
| C．I think a strong will is necessary if we want to keep healthy. |
| D．But if our health is taken away, it is certain that we would surely die. |
E.On the other hand, doing exercise is very important.
F.There are some people who like staying alone, but they keep healthy.
G.Many studies show that people with a narrow range of social contacts often get sick.
下面文章中有5处需要添加小标题。请从以下选项（A、B、C、D、E和F）中选出符合各段意思的小标题。选项中有一项是多余选项。
| A. How inner beliefs can help B. How to develop positive habits C. Improve your life D. You can do it E. Action plan F. Why are habits so important |
The single most important factor that contributes to success is what you do every single day. It is as simple as that. Your habits will determine whether you are successful or not. If you have strong and healthy positive habits, it does not matter whether or not you fail today because you are guaranteed to succeed in the long run.________
Because you repeat the same actions and the same behaviors every single day, a single positive action will not change your life, but the same action repeated 1,000 times will have a significant impact on your life. For example, if you go to the gym one time, you won't see a big difference in your life. However, if you go to the gym 1,000 times over a five year period, you will see a big difference in your body. The same principle applies to finance, health, relationships, work, career, and school. Simple positive actions repeated every single day will have a great impact on your life in the long run.________
There's nothing easier than developing positive habits. You simply have to do every single day the action you want to make a habit. If you want to develop the habit of running, run almost every day. If you want to develop the habit of eating healthy, eat healthy every day. If you want to develop the habit of reading, read every day. Habits are created by repetition. The more you do an action, the easier it becomes in the long run. ________
If you want to be successful in changing your habits, you should think about changing your inner beliefs about your habits. For example, your old belief was: "I love cigarette because it makes me feel good and relaxed. I need cigarette to be happy and relaxed." If you keep this belief, you won't be able to keep your resolution to stop smoking for very long. Instead, you should adopt this new belief: "I love yoga because it makes me feel good and relaxed. Cigarette is poisonous and destroys my body. Yoga makes me happy." You should analyze your beliefs and make sure they won't stop you from changing your habits. The same is true when you try to form positive habits. If you want to start eating healthy food, here are some positive beliefs you should start thinking about: "Healthy food is very good for my health. It gives me a lot of energy and I feel very good."________
It's now time for you to develop positive habits in your life and avoid your negative habits. Write down 3 positive habits that you would like to develop and 3 negative habits that you would like to get rid of. For each positive habit, write down exactly what actions you're going to take every single day in order to develop the new habit. For each negative habit, write down exactly what actions you're not going to take in the next weeks. Here are some positive habits that will lead to success: exercise, healthy food, reading, saving, studying, healthy relationships, hard work, etc... Here are some negative habits to get rid of: gambling, drug and alcohol abuse, overeating, shyness, etc.________
Everybody can change. All it takes is courage and commitment. Decide right now to improve your life by changing your habits. Take action right now! Don't be afraid. Yes, you will probably make mistakes along the way. But never forget that success is guaranteed for you if you have positive habits in your life. If you refuse to quit, success will be yours.
阅读下列材料，从所给的六个选项（A、B、C、D、E和F）中，选出符合各小题要求的最佳选项，并在答题卡上将该项涂黑。选项中有一项是多余选项。
A. New teachers’ opinions of involving parents
B. Proper ways of parental involvement
C. Difficulties in sharing goals
D. A conflict between assumption(设想,假设) and reality
E. The best way to score high
F. An argument over an assignment___________________________ An Iowa high school counselor(顾问) gets a call from a parent protesting the C her child received on an assignment. “The parent argued every point in the essay,” recalls the counselor, who soon realized why the mother was so disappointed about the grade. “It became apparent that she’d written it”.
___________________________ In a survey, 90% of new teachers agreed that involving parents in their children’s education is a priority(最重要的事) at their school, but only 25％described their experience working with parents as “very satisfying”. When asked to choose the biggest challenge they face, 31％ of them quoted involving parents and communicating with them as their top choice. 73％ of new teachers said too many parents treat schools and teachers as enemies.
___________________________ At a time when competition is rising and resources are limited, when battles over testing force schools to adjust their priorities, when cell phones and e-mail speed up the information flow and all kinds of private ghosts and public quarrels slip into the parent-teacher conference, it’s harder for both sides to step back and breathe deeply and look at the goals they share.
___________________________ Everyone says the parent-teacher conference should be pleasant, civilized, a kind of dialogue where parents and teachers build partnership. But what most teachers feel, and certainly what all parents feel, is anxiety and panic.
___________________________ When a teacher asks parents to be partners, he or she doesn't necessarily mean Mom or Dad should be camping in the classroom. Research shows that though students benefit modestly from having parents involved at school, what happens at home matters much more. According to research based on the National Education Longitudinal Study, a sample of nearly 25,000 eighth graders, among four main areas of parental involvement (home discussion, home supervision. school communication, and school participation), home discussion was the most strongly related
Britain’s high streets are dying slowly
Twenty years ago, the prosperous high street(繁华商业区) was the heart of most cities. It was crowded with customers. ____ Nowadays, high streets are declining, with very few shops and shoppers. With about 14 shops down every day, Britain’s high streets are dying little by little.
____ It’s fairly easy to understand. To start with, people are spending less because of the economic recession(衰退). On top of that, more and more people are using the Internet to do their shopping. And it is not easy for shopkeepers in the high streets, either. __
__ Finally, there are the out-of-town retail parks with free car parking that sell just about everything at very low prices.
What can be done? Prime Minister David Cameron has hired Mary Portas, a British business woman and star of TV show Mary Queen of Shops, to bring some life back into Britain’s high streets. She's talked about creating “magnets(磁石)” to attract people back to the centre. ______ In one town, a bicycle rickshaw(人力车) service is delivering people's shopping to their homes. __
__, where children can be cared for while parents are shopping.
Members of the public have also voiced their opinions. “My ideal shopping center is one where there’s a wide selection of attractive looking shops, with cheap parking and good public transport links,” said a 28-year-old man. “I’d like to see Night Shopping evenings where shops are open through to 10 pm or later,” said a 22-year-old girl.
| A．They have to pay increasing high rents. |
| B．But he is not the only one to solve the problem. |
| C．But that’s all changed. |
| D．In another town, they set up a nursery, |
E. In another town, they set up night shopping centers,
F. They can make a fortune overnight.
G. Why are high streets in such a desperate situation?
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