The total on advertising spent on the Chinese mainland last year rose by 25 per cent over 2003, a survey shows.
Expense reached US$23 3 billion, including television and print media, the survey/vas released by CTR Market Re-search on February 23, 2005.
The cosmetics and toiletries化妆品) sector was ranked No.1 in spending with US＄4.8 billion, an increase of 34 percent.
Advertising can be seen as the "weather glass" of the overall development of the country's economy, said Tian Tao, deputy general manager of CTR..
"The results of the survey reflect strong economic development in the country," Tian said.
"One of the most interesting-findings from the survey is that local and foreign mobile phone manufacturers reacted quite differently in terms of advertising spending," Tian said.
Most local mobile phone manufacturers had decreasing advertising expense while the foreign ones saw significant growth, Tian said.
Researchers also found that advertising on so called functional drink categories(种类) increased while milk makers decreased after a clear increase in advertising spending in 2003.
The survey also includes figures from Hong Kong and Taiwan, advertising expense in Hong Kong reached US $ 4.8 billion, an increase of roughly 15 per Cent from the previous year. Taiwan advertising spending reached US $15 billion, up roughly 27 per cent from the previous year.
In Hong Kong, the top three advertising categories were household and toiletries~ banking and investment services, and cosmetics.
In Taiwan, the top three advertising categories were real estate(房地产) , automobile and financial institutions.The first largest advertising spending on the Chinese mainland in the year 2004 was .
| A．real estate | B．household |
| C．the cosmetics and toiletries | D．automobile |
Advertising can be seen as the "weather glass" of the overall development of the country's economy because the rise of the advertising spending reflects strong __.
| A．agricultural development in the country |
| B．trade development in the country |
| C．industrial development in the country |
| D．economic development in the country |
According to the passage, the advertising expense on __ dropped in the year 2004.
| A．most foreign mobile phones |
| B．most local mobile phones |
| C．so-called functional drink categories |
| D．banking and investment services |
According to the passage, the growth. rate on advertising spending of __ is the fastest.
| A．the Chinese mainland | B．Hong Kong | C．Taiwan | D．Macao |
“Cool” is a word with many meanings. Its old meaning is used to expressa temperature that is a little bit cold．As the world has changed, the word has had many different meanings. “Cool” can be used to express feelings of interest in almost anything. When you see a famous car in the street, maybe you will say, “It’s cool.” You may think, “He’s so cool,” when you see your favorite footballer. We all maximize（扩大）the meaning of “cool”. You can use it instead of many words such as “new” or “surprising”. Here’s an interesting story we can use to show the way the word is used．A teacher asked her students to write about the waterfall （瀑布） they had visited．On one student’s paper was just the one sentence, “It’s so cool. ” Maybe he thought it was the best way to show what he saw and felt. But the story also shows a scarcity（缺乏）of words. Without “cool”, some people have no words to show the same meaning. So it is quite important to keep some credibility （可信性）. Can you think of many other words that make your life as colorful as the word “cool”? I can. And I think they are also very cool .We know that the word “cool” has had ________________
| A．only one meaning | B．no meanings |
| C．many different meanings | D．the same meaning |
In the passage, the word “express” means “_____________”
| A．see | B．show | C．know | D．feel |
In the passage, the writer suggests（暗示） that the word “cool”__________
| A．can be used instead of many words | B．usually means something interesting |
| C．can make your life colorful | D．may not be as cool as it seems |
The summer I was ten, my mother decided to bring us to the world of art. My brother and I were not very excited when we realized what my mother meant. What she meant was that we would have to spend one afternoon a week with her at the Fine Arts Museum. Before each visit to the museum, she made us read about artists and painting styles. It was almost as bad as being in school. Who wants to spend the summer thinking about artists when you could be with your friends at the swimming pool?
First we had to read about ancient Egyptians and their strange way of painting faces and then go to look at them at the museum. My 12-year-old brother thought this was so funny, but I was not interested. Later we had to learn about artists in the Middle Ages who painted people wearing strange long clothing. We had to look at pictures of fat babies with wings and curly (鬈曲的) hair and with no clothes on flying around the edges of paintings. I certainly couldn't see what was so great about art.
On our last visit to the museum, something happened when I saw a painting by a woman called Mary. In it, a woman was reading to a child. The colors were soft and gentle, and you could tell by the mother' s expression how happy she was just to be with the child. I couldn't stop looking at this painting ! I wanted to see every painting Mary had ever made! It was really worth looking at so many paintings to find a painter who could interest me so much.
53. The aim of the mother' s plan was to _________.
A. take them to visit the museum B. introduce them to the world of art
C. ask them to read about artists D. show them different painting styles
54. What was the writer' s experience in the museum before the last visit?
A. She came to feel her mother' s love. B. She liked many paintings.
C. She hardly enjoyed herself. D. She could understand the pictures of fat babies.
55. What made the writer go through a change that summer?
A. One of Mary's paintings. B. A strange way of painting.
C. Artists in the Middle Ages. D. Her mother' s instruction.
56. From the text, we can see _________.
A. the importance of curiosity B. the effect of art
C. the value of learning D. the power of family education
About ten years ago, a young and very successful businessman named Josh was traveling down a Chicago neighborhood street. He was going a bit too fast in his shiny, black, Jaguar XKE, which was only two months old.
He was watching for kids rushing out from between parked cars and slowed down when he thought he saw something. As his car passed, no child came out, but a brick sailed out and — WHUMP! — it hit the Jag’s shiny black side door! SCREECH...!!!! Immediately Josh stopped the car, jumped out, seized the kid and pushed him up against a parked car. He shouted at the kid, "What was that all about and who are you? Just what are you doing?!" Building up a head of steam, he went on. “That’s my new car. That brick you threw is gonna cost you a lot of money. Why did you throw it?"
"Please, mister, please....I’m sorry! I didn’t know what else to do!" begged the boy. "I threw the brick because no one else would stop!" Tears were streaming down the boy’s face as he pointed around the parked car. "It’s my brother, mister," he said. "He rolled of the curb (路沿) and fell out of his wheelchair and I can’t lift him up. "Sobbing, the boy asked the businessman," Would you please help me get him back into his wheelchair? He’s hurt and he’s too heavy for me.”
Moved beyond words, the young businessman tried hard to swallow (咽下) the rapidly swelling lump in his throat. Straining, he lifted the young man back into the wheelchair and took out his handkerchief and wiped the scrapers and cuts, checking to see that everything was going to be OK. He then watched the younger brother push him down the sidewalk toward their home.
It was a long walk back to the black, shining Jaguar XKE — a long and slow walk. Josh never did fix the side door of his Jaguar. He kept the dent (凹痕) to remind him not to go through life so fast that someone has to throw a brick at him to get his attention. Feel for the bricks of life coming at you.
57. The boy threw a brick at the businessman’s car because ____________.
A. the businessman drove at a high speed B. he envied the new car very much
C. he wanted to ask for some money D. he wanted to get help from the driver
58. Which of the following is the right order of the story?
a. The younger brother threw a brick at Josh’s car. b. The elder brother fell out of his wheelchair.
c. The younger brother begged Josh for help.
d. Josh lifted the elder brother back into his wheelchair. e. Josh shouted at the younger brother.
A.b, a, e, c, d B. a, c, d, b, e C. b, a, c, e, d D. a, c, b, e, d
59. What can we learn from the passage?
A. Josh would accept the money from the kids. B. The two kids were Josh’s neighbors.
C. Josh was a kind-hearted man. D. Josh’s new car broke down easily.
60. According to the passage, the underlined sentence in the last paragraph means ____________.
A. trying to get ready for the trouble in your future life
B. driving fast in a neighborhood street is dangerous
C. trying to be more understanding seeing others in trouble
D. protecting oneself from being hurt
Alzheimer's disease is a major national health problem. Nearly 2 million Americans over the age of 65 have Alzheimer's disease. It is a leading cause of death among the elderly. But Alzheimer's disease is not confined (限于) to the aged. There may be a million or more people under the age of 65 suffering from the disease.
At one time, people suffering from the disease were said to be "getting old". The disease was thought to be a natural part of growing old, but it is now known that Alzheimer's disease strikes young and old alike. It is an organic(器官的) disease that destroys brain cells.
Alzheimer's disease affects the patient's memory, speech, and movement. In the beginning stages of the disease, the patient may seem slightly confused. He may have trouble speaking. Then the patient's memory begins to fail. He may forget dates, telephone numbers, names and plans.
As the disease progresses, the patient may not recognize family and friends. These symptoms(症状) often cause terrible anxiety in the patient. He may feel lost and frightened. Sometimes the patient reacts with wild and bad behavior.
In the last stages of the disease, the patient may not be able to take care of himself. He may have lost the ability to speak and walk.
Some of the scientists think a virus causes Alzheimer's disease. At present, there is no cure for the disease. But there are ways to slow its progress. Exercise and physical treatment can help the patients of this disease.
50. Alzheimer's disease ____________.
A. a terrible part of the aging process B. is an organic disease that affects young and old
C. can be cured by physical treatment D. causes high fever
51. All of the following are symptoms of Alzheimer's disease EXCEPT ____________.
A. brain damage B. difficulty in speaking C. loss of sight D. loss of the ability to walk
52. According to the passage, which of the following may be a cause of Alzheimer's disease?
A. Poisons produced by the brain. B. Getting old. C. A virus. D. Lack of exercise.
Ⅳ阅读理解（共30分）
Going home for Christmas is a tradition of the holiday season. No matter where you may be the rest of the years, being at “home” with your family and friends for Christmas is a “must”. The Thanksgiving and Christmas holidays are the busiest times of the year at airports, train stations and bus stations. It seems that all America is on the move and Americans are on their way to spend the holidays with their loved ones.
This means that the house will be full of cousins, aunts and uncles that might not see each other during the year. Everyone joins in to help in the preparation of the festival. Some family members get to choose a Christmas tree to buy and bring home. Others decorate the house or wrap presents. And of course, each household needs to make lots of food!
At Christmas Eve gatherings adults have eggnog, which is made of cream, milk, sugar, eggs and brandy. Plenty of eggnog or hot cocoa is on hand in colder climates for carolers, or people who go from house to house sing Christmas carols to their neighbors.
Long ago, each child hung a stocking, or sock, over the fireplace. Santa entered down the chimney and left candy and presents inside the socks for the children. Today the tradition is carried on, but the socks are now large red sock-shaped fabric bags still called stockings. Each child can’t wait to open his or her eyes to see what Santa has left in the stocking.
Giving gifts is a Christmas tradition. However, in recent years, more and more people have complained that Christmas is too commercialized(商业化) especially in large cities. Store owners begin advertising and decorating very early in hopes of selling more goods. Some people believe that the origin of Christmas has been lost.
46．It is a traditional custom for Americans ____________.
A．to buy Christmas trees and bring them to churches for Christmas
B．to drink beer on Christmas Eve
C．to go home for Christmas with their family and relatives
D．to hung stockings on the chimney
47．The underlined word “eggnog” in the third paragraph is a kind ____________.
A．drink B．food C．egg D．present
48．Each child hung a stocking over the fireplace in order to____________.
A．get some eggnog B．have a look at Santa
C．get some candy and presents D．get some money from his/ her parents
49．The last paragraph wants to tell us that ____________.
A．giving gifts is a Christmas tradition B．giving gifts is getting more and more commercialized
C．store owners hope to get more presents D．people think there will be no Christmas in the future
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